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#Branding

Designing a Website That Reflects Your Brand

May 18, 2021
5 MINUTES
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Guest Writer: The Creative Momentum

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It’s essential to develop a website that’s user-friendly, attracts traffic, and at the same time reflects and represents your brand. Fortunately, there are some great strategies that can help you reach all of these goals.

Most businesses need a website. This is a central location where customers can come to learn more about you. Setting up a high-quality website that really shows your brand and what you have to offer can make a big difference.

A staggering 80 percent of customers research a business online before visiting it. Don’t you want the opportunity to control your own narrative? With a well-planned and stunning website, you can give these researching consumers an enticing first impression of your brand.

Some of the steps that you can use to create a website that reflects your brand include:

Find out how to build a strong and unique brand

Download our guide to learn all about branding and visual identity

Optimized content

If you want the brand you create to stand out as being substantial and to reflect a certain type of feeling, then you need to have some of the best content to show this. Valuable information (without all the sales content), eye-catching pictures, and anything that is unique can help.

One way to do this is to show how your brand is relevant to the lifestyle of the target audience, the way that it will meet their needs. Be engaging and provide something of value to the customer, something that will bring them back.

Your website should also go through updates as well. As things change with your business, change the website to provide more value to the customer.

The colors and fonts

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Colors and fonts are an important part of your new website. You must pick ones that not only look good on the page but will complement your business.

For example, if you are starting a website for your gardening business, you may opt for relaxing green or bright colors and then combine them with some simple and clean font.

You can do this with any of the fonts and colors that you use on the website. While getting it to match the brand that you want to portray is important, you should also make sure that the font is easy to read.

Have someone else take a look at the web page when you are done. See if they can rank it on how easy it is to read, among other things. You may have one of the best fonts around, but if it is hard to read, it will turn the customer away.

Use a call to action

For any type of content you add to the website, make sure to use a call to action. This tells the website visitor what you would like them to do or how they can interact with the website. It sometimes seems silly, but without this call of action, the customer is more likely to visit the website and leave.

Since you want your website to help sell your products and services, you need to put it to work as much as possible. The call to action can be unique to your brand or what you want the customer to do.

You can put something as simple as “View our catalog” or a link to the purchasing page if your website is set up to sell an item to them.

The call to action is a critical part of the user experience. You want to include it there to increase your sales. Leave a bit of blank space around the call to action and do not add a lot of other text near it. Make it easy to see and draw the eye to it to get results.

Adding widgets and apps

Depending on the type of website that you want to create, you may need to add in some apps and widgets to make the website more user-friendly. These are sometimes hard to understand and use well. But the right one will really enhance the user experience.

When choosing these, it is the quality, rather than the quantity, that is important. Too many apps can get in the way and may slow down how quickly the website is able to work. This only leads to frustrated visitors who will walk away to a different website instead.

The best thing to do is think about your target market as well as the tone of the brand. Then choose the apps and widgets based on that. For example, you may enjoy having a comments widget if your website is all about a musician. This is not as important for a law firm website.

Event calendars can be useful for a comedy club or an events center, but a business that sells products on Etsy may not need to have that. It will all depend on the type of website you are building and what works for your industry.

One widget to consider adding is one for a contact page. Many of your potential customers will come to the website to ask a question or voice a concern. Having an easy-to-use contact page can make this easier. The user experience should be a top priority for any business so consider this as a way to hit that milestone.

Learn how to create a high-performing landing page with templates from the web

Download our landing page guide

Using a web design firm

Some companies choose to create their own website to show off that brand. If you have a team who is able to do the work for you, then this can be an option.

However, if you are trying to design the website on your own and feel lost about how to get it done, then hiring a web design agency (like The Creative Momentum) will be a better choice. A web design agency will take the time to learn more about you and your brand before creating a professional and attractive website for your company.

Many have affordable rates that will make it worth your time. And your customers will really notice the difference in design, functionality, and ease of use.

Making the perfect website

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Whether you create the website on your own or use a web design firm, it is important to take time to consider all aspects of creating that web page. From the colors to the content to how well it works, the perfect website can draw more people to your business and is one of the best ways to promote your company.

When your website is carefully crafted to represent your brand, you create familiarity with customers. From their first impression of your brand to their fifteenth visit to your site, they are developing a relationship with your brand’s personality. And all of the strategies you have used to develop your website will lead to a growing customer case and increased sales.

Check out what you can create with ManyPixels!

Check out what you can
create with ManyPixels!

Check out what you can create with
ManyPixels!

Download our design library to see our latests creations: illustrations, brand guides, ads, logos and much more!

Download our design library to see our latests
creations: illustrations, brand guides, ads, logos
and much more!

Download our design library to see our latests creations: illustrations, brand guides, ads, logos and much more!

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Guest Writer: The Creative Momentum

May 18, 2021

Gabe Nelson is a content specialist of over 7 years of experience, currently working with thecreativemomentum.com. Just out of high school he set off crab fishing on the Bering Sea in Alaska. From there he went back home to finish his college degree at the University of Montana. He has a passion and keen understanding when it comes to web design inside and out. He has written hundreds of content pieces in numerous niches. Currently, he lives in Missouri with his wife and kids.