Getting graphic design work done can be pretty complicated. Without a doubt, one of the most important steps in this process is hiring the right graphic designer for the job. But how do you choose the right one? A quick Google search or look through the classifieds will show hundreds of people advertising these services so picking a good one can be a tough task.
In this article, we outline five things you should keep in mind to make sure you hire the right graphic designer and get the most out of the work once you make your choice. There are many steps you can take to make the process easier for both you and the graphic designer. Here are some of the most important.
Probably the most important step in choosing a good graphic designer and getting the proper designs made is actually knowing what you want out of the design process. This means careful preparation and outlining of exactly what your goals are. If you don’t properly outline what you want, you won’t be able to properly communicate it to the designer and you won’t end up with the results you were imagining.
Proper preparation includes knowing what you want designed, knowing the general feel and aesthetic you are aiming for, the target audience, and being able to provide an outline of your brand. These factors are essential if you intend to effectively communicate your design needs. Once you know exactly what you’re looking for, then you can start the hiring process for a professional designer to put it together.
Do Your Research
Next up is finding a professional graphic designer. The most important part of this process is simple – do your research! In order to find a good designer that provides the reputable services you are looking for, you need to do spend some time learning more about possible candidates for the job.
One valuable source of research is simply asking around. Almost all businesses use graphic design services so ask friends, family, co-workers, or anyone you can think of. Chances are, someone can point you to a designer who they had a positive experience with and that can help alleviate a lot of your worries.
Next up, us sites that are specifically set up for hiring designers. Sites such as manypixels.co take your requests and match you up with a good designer in a matter of days. They are made to alleviate the pressure of choosing a professional designer and instead match you with one that suits your needs. Designs are revised as many times as you need and are only finalized when you are happy.
Overall, it is a wise choice to survey the market as much as possible and, again, research is key.
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Communicate Your Needs Effectively
Once you’ve found a graphic designer that you think you can work with, you will quickly learn how important communication is. While you are hiring a designer for their expertise, there is also a burden on you to communicate exactly what your goals are and what kind of design you are trying to achieve. Remember, although the designer is hired to bring their special skills to the task, you are still working with them. They can’t read your mind, after all.
Schedule a sit-down at the start of the process where you can clearly outline your goals for the project as well as all the specifics that you outlined when you were planning the project in the first place. Be sure that everyone involved understands these goals and don’t be afraid to take suggestions about the graphic design as well. After this initial sit down, be sure to keep up open communication with your graphic designer at all times to make sure the project moves along smoothly.
Remember, aside from communicating what you want out of your graphic designer, you should also ask enough questions to determine whether they are capable of achieving that. Ask about their experiences, their education within the design field, previous clients and work experience, and anything you think is relevant to determining whether they are someone you should hire.
A high level of experience often speaks to a history of customer satisfaction and tells you that this is someone you can trust. But you should do everything you can to be a great client, too, which means being open and transparent and (of course) paying on time and when agreed upon. Do your best to ensure that you hire the best person for the job and someone with whom you can have an excellent working relationship.
Of course, perhaps the most important question you should ask when deciding which graphic designer you should hire is, is it a good fit? This comes down to personal preference. Before you hire a graphic designer, use all the info you have gathered to determine one simple thing: is this person a good fit for me, my business, and this project? Is this the right graphic designer to help you achieve your goals?
There are many ways that you can find this out, which is another reason why it’s important to know what you want and do the research and due diligence necessary to know that you are hiring someone who can meet your expectations. Ideally, by the end of this process, you should just know that this person can provide the level of service that you are seeking.
As you can see, there are many options available when choosing a graphic designer. Overall, the most important thing is choosing someone who you can work with to achieve your goals. We’ve shown you what you need to do to outline these goals and the research, analysis, and conversations you must have to communicate them.
You can see how all these pieces work together to help you pick a graphic desiner who is a great fit for you and for your brand. And at the end of the day, finding that fit is most important.