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ManyPixelsNov 09, 2019
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3 Types of Graphic Design That Can Enhance Your Brand

It’s no secret that looking for the ideal types of graphic design that suit your brand can be overwhelming. While there’s a barrage of great designs, there’s also the batch that’s not so pleasing to the eye. So, how do you sift through it all to discover graphic design types that’ll mesh well with your business’ website, logo, email marketing campaigns, and social media accounts? Well, buckle up as we give you some insider information on the types of graphic design that’ll enhance your brand and take it to the next level.

1. Visual Identity

A brand refers to the relationship between a business and its target market (audience). Being the voice of a business, a brand communicates its emotions, experiences, personality, essence, and tone. So, the visual identity is a type of graphic design that acts as the face of your brand. It communicates the intangible qualities through color, images, and shapes. Graphic designers that specialize in visual identity partner with a business’ stakeholders to create color palettes, a library of images, logos, and typography (font style). These are all a representation of your brand’s personality. Along with the generic business cards and stationery, graphic designers usually formulate style guidelines. These are a description of the top of the range practices and offer visual branding examples that are applicable across different media. It’s through these guidelines that your brand maintains consistency in future applications. Designers that specialize in visual identity must be well-versed in other types of graphic design. As a result, they’ll be able to come up with design elements that are appropriate for all visual media. Moreover, they need to possess unbeatable creative, communication, and conceptual skills. And, have a knack for researching on your brand’s competitors coupled with current trends.

2.Advertising and Marketing

When you think of graphic design, thoughts of designs created for marketing and advertising purposes come to mind. It should then come as no surprise that your brand depends on successful advertising efforts to tap into its target market’s decision-making process. The goal of excellent marketing is to engage people based on awareness, wants, satisfaction, and needs concerning the products or services your business offers. Given that visual content is generally more engaging, this type of graphic design aids in improved communication and effective marketing/ advertising. By teaming up with experts in advertising and marketing graphic design, you’ll be able to create assets that’ll come in handy in effectively promoting your brand. These experts have the option of specializing in a certain type of media or creating a broad range of collateral for digital and print media.

3.Packaging

It’s a no-brainer that most products need to be packaged to protect them from damage. Packaging also makes the storage and distribution process a breeze. But, it’s also a means of directly communicating your brand to customers. This makes it a highly valuable tool for promoting your business. Every can, canister, box, or bottle is an opportunity to tell the story of your brand. So, what better what to enhance it than by hiring a designer that’s skilled in Packaging Graphic Design? They come up with concepts, create mockups, and generate the print-ready files for products. So, this requires a profound knowledge of industrial manufacturing, design, and print processes involved. Given that packaging graphic design touches on a barrage of disciplines, it’s a normal occurrence for designers to create other assets like visual identity and photography, for a product. A packaging graphic designer must possess the ability to meet your clients’ demands and keep up with the current trends to successfully enhance your brand.

Why Is Enhancing Your Brand Important?

Why Is Enhancing Your Brand Important-.jpg Photo by Carl Heyerdahl on Unsplash

Through the above types of graphic design, branding is essential to your business because of the significant impact it has on your company. It alters how your target market perceives your brand. So, this may lead to increased brand awareness, which ultimately sends new business your way.

1. Increased Recognition

As a result of enhancing your brand through the above types of graphic design, your business acquires more recognition. This paves the way for more customers, which translates to increased profits that’ll have you laughing all the way to the bank. The logo which is part of Visual Identity graphic design is the most crucial aspect of branding because it’s the face of your company. So, the logo should not only command attention from your audience but should also make a mark.

2. Increased Business Value

By using the above types of graphic design to boost your brand, you’re able to strongly establish your business in the market. This results in future business as it gives your company more leverage in the sector.

3. Increased Clientele

It’s a no-brainer that a great brand will easily drum up the referral and repeat customers. So, great graphic design that paves the way for a good and lasting impression of your company amongst your clientele, they’re likely to do transact with you. This is as a result of the familiarity coupled with assumed reliability that comes with using a brand they can trust. Upon properly establishing your brand in the industry, word of mouth will be your company’s most effective marketing technique.

4. Improved Employee Satisfaction and Pride

Employees working for your strongly branded company as a result of implementing the above categories of graphic design will have more satisfaction. Moreover, they’ll take more pride in the work they do. The satisfaction that stems from working for a reputable brand in a given industry is more fulfilling and will ultimately boost employee productivity. This is because working in a branded office gives your employees a sense of satisfaction and belonging. As a result, you reap the benefits in the form of increased profits that’ll have you beaming with joy.

The Ideal Types of Graphic Design Do the Trick

Graphic design is an industry that’s constantly evolving. And, there is an increasing demand for expert designers. So, when seeking an ideal fit for the job, being versed in the various types of graphic design will aid in pinpointing the specialist you need. Are you curious about other types of graphic design that can boost your brand? Get in touch with us today!

Featured Photo by Lukas Bieri on Pixabay

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