Web Design Trends for 2023
Web design is fluid. What might be in this year could be out the next. Learn which web design trends will dominate the digital sphere in the coming year!
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Web design trends are fluid and susceptible to change as any other type of design. What are the new trends in web design? Let’s find out.
Web design needs to keep up with the interests of its clientele. In order to keep things dynamic and engaging web design trends come and go. With the human attention span growing ever shorter, being current is vital. What are the current trends in web design? There are always a few and they ebb and flow.
In many ways, graphic design reflects the values and tastes of its time. From the newspaper ads of the 19th and early 20th century, the colorful Norman Rockwell-esque art style of the mid-20th century, to finally the sleek modern design we see today, every era had its unique visual style.
The past few years have seen a big turnaround in web design trends. With developing technology, the possibilities are increasing daily.
What are the current trends in Web design?
2022 web design trends geared towards streamlining the visuals. One-page websites with the key info neatly presented were front and center. It’s easy to see why – they look cleaner, they load faster and they’re simpler to create.
Bold typography and fonts drawing inspiration from the past were all the rage. With downsizing the visual elements, it was all about making the lettering the star of the show.
Another big thing in 2022 web design trends was the return of gradients in design. Gradient colors were long considered to be out of fashion. But, with the rise of retro-inspired designs, gradients have slowly come back into the spotlight.
Trends in web design are rather quick to change and morph, though. Let’s take a look at some of the new website trends!
What are the new trends in web design?
It seems that some 2022 trends like bold lettering choices and gradient colors are here to stay. But what are the web design trends you should look out for in 2023?
There are quite a few, and they are tied to several different elements of web design. Whether it’s pure visuals or UI, here are the trends in web design we will see in the coming year.
Full height homepages heroes
Following the 2022 web design trends with one-page websites, it’s no wonder that designers will probably go all out with homepages.
But what are homepage heroes? The term comes from the film term “hero prop”, a prop that holds special significance for the story and therefore it’s more detailed than the other props. Think of Frodo’s mithril shirt and Sting in the Lord of the Rings. Or the One Ring, for that matter.
Homepage heroes are the visual elements whose job is to capture the user’s attention. Those visuals need to be strong enough to capture and hold the user’s attention. Making them full-screen makes so much sense.
But, when choosing the image for a full-page hero, you must always consider how it will look on various screens. It’s vital that you cover as many possibilities as you can think of.
Homepage heroes can be illustrations, photos or even collages. Whatever you use, you should pick 1-2 main elements. With illustration this is especially important. You want the illustrations to be engaging so the users’ focus is on them.
If you opt for a stock photo, the opposite is true. You should pick ones that aren’t too detailed. Stock photos are shorthand, their purpose is conveying messages.
The photo used in our website design conveys a sense of calm and trustworthiness instantly through the use of color (green). And the viewer doesn't have to dwell on the details to get the idea.
Many people simply have little time for browsing during the day. Some are also sensitive to bright light. How to make online spaces more accessible and friendly in these cases? Why, dark mode, of course!Dark mode has been around for a while. It’s a staple in modern website design, and pretty much any site has one. But, more sites pay more attention to their dark modes rather than just switching up the white background for a black one.
A dark mode allows designers to challenge themselves and create something truly unique. If you decide to give your dark mode more limelight, you need to consider the elements you choose carefully. The colors need to pop while also being kind to the eyes.
Art deco is rightly a favorite style among all kinds of designers. It’s streamlined, clean and, what’s especially important for trends in web design,it helps with faster loading times.
Art deco is all about geometric shapes and symmetry. Thick and thin lines in progression also lend lovely and interesting imagery without creating visual clutter.
This visual style is also incredibly versatile. It can be used for all kinds of modern design, despite being a fairly traditional style. This just proves its classic elegance and timelessness.
Thumb-friendly mobile navigation
As of 2022, the majority of people get things done on their mobile phones. This means that most website traffic comes from people using smartphones. The latest design trends will certainly take this into account.
Thumb-friendly mobile navigation might sound confusing. But think of it this way: the way people hold their smartphones (fingers wrapped around the back, navigating the screen with their thumb) influences how toolbars and other UX elements should be placed.
The most important ones need to be easily accessible to your thumb. A general rule of thumb (pun intended) is that the center of the screen is prime real estate in mobile website design. So, the most important elements should be placed there.
For example, an ecommerce web page should have its search bar placed somewhere near the top center of the screen so that users have a clear search and browse space.
We are (thankfully!) becoming more aware of how important accessible design is. And it’s easier and more relevant than ever to be considerate of other people’s needs.
Accessible design doesn’t mean sacrificing aesthetic value. Quite the contrary. Some principles of accessible design can really enhance the design overall.
It’s always a good idea to have a stark contrast between the lettering and the background. It helps make the lettering easier to read and navigate, and it makes the design more dynamic.
Another principle of accessible design is framing the link buttons, so it’s easier to differentiate between the links. It also helps ground the icons or other visual elements of the buttons.
Keeping with the topic of accessibility, another trend on the rise is voice-activated commands. It’s been around for a while and more and more websites are introducing the option of voice commands.
Not only is it great for accessibility, but it can also streamline and simplify the experience for all users. Voice commands allow the user to navigate the site hands (and hassle) free.
Geometric shapes are versatile and convenient, and they’re not going anywhere as far as web design trends are concerned. But, organic shapes are becoming huge in web design trends.
What are organic shapes? In simplest terms, they’re shapes that aren’t made up of straight lines. They’re wonky, asymmetrical, and playful. Organic shapes can lend a bit of levity and a natural feel to a design.
Organic shapes can help a design seem more relaxed, with the sharp edges of the geometrical shapes softened. They can be used in many web designs, especially in dividing up the background in a natural way.
An obvious example is a soft, curved shape in a different color that divides two items, such as links or illustrations on a page, without a harsh disruption of the screen.
In 2023 we are embracing colors. While monochrome and small pops of color are classic, bright jewel tones and zany neons are set to make an impact in the coming year.
Traditional elegance is all well and good, but rules should be broken now and again. New website trends are gravitating toward playfulness. Colors are a tried and true way of spicing up a design.
Naturally, you should be careful that your choices always look polished and intentional. Choosing the best colors requires time and dedication, but it pays back in heaps.
This trend can be looked at as an umbrella term for many different micro-trends. Here we’ll take a look at a few.
People love things they can move and interact with. Little elements that allow people to really get in touch with the design include animations, interactive infographics, surveys, and social sharing options.
- Animations can be particularly effective in creating a more engaging web page. Little flutters or somersaults always look endearing. Not only that, an animation shows how much thought and care was put into a design.
- Surveys can seem intrusive and annoying. Still, there is a way to incorporate them without vexing the user. A little nudge toward a link is much better than a huge pop-up. They’re also invaluable when it comes to user feedback.
- Interactive infographics can be as fun as they’re useful. Having them be interactive, revealing only the information the user asks for stops them from being overwhelming and difficult to navigate.
- Social sharing buttons are everywhere and with good reason. You want your website and your brand to reach as many people as possible. The option of sharing the website via social media casts a wide net for potential customers.
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I hold two degrees in history, and am currently working on a project of creating a digital library of Medieval manuscripts. I still like to have a foot in the 21st century though, so I write freelance about my other big passion, art and design. All Lord of the Rings references and puns I make are intentional.