Best Digital Marketing Agencies to Work With in 2021
From industry leaders to modern digital media agencies, here are some potential partners to help you take your online presence to the next level.
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Planning a big campaign or want to take your marketing strategy to the next level? Here are some of the best creative agencies to help you grow your business.
If you’re a fan of Mad Men, you might think that advertising agency services are a luxury only large global brands can afford. While this was true some 50 years ago, in our new digital space there’s a very diverse offer of digital marketing services, fit for different types of businesses, industries and, yes, budgets. There are also different types of agencies that provide a range of services from SEO to graphic design.
Read on to learn more about some of the most famous and best-performing marketing agencies that you might consider pairing with.
If you’re ready to pay the big bucks, then some of these industry veterans might be a choice you can consider. However, even a full service from these guys might be out of reach, they’re definitely worth checking out for inspiration and guidance on the quality of work you should look for in a digital marketing agency.
Founded by the “father of modern advertising”, David Ogilvy in 1948, today this agency spans across 450 offices in 169 cities. They have plenty of iconic marketing campaigns under their belt, including Burger King’s bold campaign with the moldy Whopper.
McCann is a world-leading ad agency network that creates some of the most iconic campaigns of the past century. Their motto, “Truth well told” is meant to highlight the importance of brand stories told through effective marketing or advertising. It’s a great place to look for innovative campaigns that turn the most everyday products into inspiring stories.
With 50 years of experience, this agency has a strong focus on the key components of good marketing: market positioning, buyer persona identification, and building a strong brand identity. Their client case studies are another good learning resource as you can easily find what applies to you through the type of project such as digital media solutions, loyalty, or messaging. They also publish a digital marketing magazine which can be a great place to catch up on relevant trends and get ideas for your own strategy.
You might find Accenture Interactive’s corporate website a bit uninspiring at first, but take one look at their client list, ranging from Adidas to the British Army, and you’ll see why they’re an industry leader. Their thinking is focused around the idea that clients don’t just look at price and quality, but rather seek shared values and a strong brand.
Modern digital agencies
While it’s unlikely that a small business will manage to partner with some of the previous agencies, there are many great and experienced digital agencies that regularly partner with small to midsize businesses. Here are some you may want to check out.
With over 15 years of experience, this digital agency has plenty of expertise when it comes to building an online presence, whether its PPC, SEO services or optimizing online stores. Pairing up with an online marketing expert can be a great choice for small businesses that want to gain some traction online.
This agency specializes in SEO, PPC, website design and development. They help clients with qualified lead generation and increasing profits (you can see some of the impressive stats on their site). If you already have a specific project in mind, head over to their website for a free proposal!
Many agencies work across different industries, but if you want an expert in a specific field (in this case healthcare and real estate), then an agency like Dream Theory is worth your consideration. Although you might not think these industries are particularly well known for creative design, you’ll see this agency’s portfolio really doesn’t lack in design expertise and creativity.
If you want someone to take care of your SEO, this agency has got the experts for it. They help with boosting local as well as international web traffic (they also offer translation services which is pretty great). If you want to learn more about SEO and acquire some skills yourself, pairing with this agency can be a good investment.
For some small businesses and especially organizations, a successful digital marketing strategy centers around using the right messages for the right audience, rather than simply executing the technical tasks right. Well, this Portland-based agency specializes in working with socially responsible brands and nonprofits.
This agency positions itself at the point where data meets design, so you can imagine they make a good pair for innovative, young businesses. They are focused on creating memorable user experiences and Google-friendly sites. On the creative side, they take care of everything from graphic design to video production, so you’ll have your needs met.
Not every client-agency pairing works out. The digital professionals over at Disruptive Advertising know that as they claim to work with only 9% of the businesses that reach out to them.
If you’re looking for a marketing agency to help you boost your brand awareness and really dive into your brand story, these guys might be the right match. Note, however, that this is not a full-service agency and they specialize in a select number of areas. However, they will point you towards partnership agencies that can take care of aspects Disruptive Advertising doesn’t cover.
This agency isn’t exactly small scale, as they offer a vast range of services including SEO, social media, data integration, video production and more. They have a diverse portfolio from roofing companies to Cornell University. The case studies featured on their website provide really good insight into the actual growth results the clients had achieved, as it may also help you think about the key goals you want to achieve with your marketing strategy.
Modern marketing is all about tailor-made solutions, and this agency’s method reflects that. Before taking on a project, they will develop a game plan and a custom contract that focuses on specific deliverables and results that matter most to you. They offer a truly vast range of services including some interesting ones such as Hubspot audit or site migration.
As the name suggests, this digital agency prides itself on being the perfect partner for implementing killer social media strategies. They cover a range of services like mobile app development and content creation. Take one look at their portfolio and you’ll be convinced that when it comes to design, you’ll be in good hands with this agency!
Barrel is a New York agency that specializes in working with DTC (direct-to-consumer) brands, and specifically wellness brands. They focus on email marketing and e-commerce websites, so if you found your needs fitting into these categories, they’re definitely worth checking out.
Working with an agency can be quite costly, so it makes sense that you’d like to be assured that the investment will be worth it. Well, this digital agency is focused on growing clients’ revenue through SEO and web design optimization. Their web designs are definitely high quality, however, they seemed to be more focused on B2C businesses (fashion, food and home improvement).
Don’t be fooled by the name, this agency does way more than just SEO. If you think you really need a huge array of services (including things like Etsy advertising and Amazon EDI integration), then these guys have you covered. Their impressive client list includes LG, Armani and Mont Blanc.
You might think that digital agencies always have the most stunning and creative websites. Well, L7 Creative certainly lives up to that expectation!
Aside from amazing web design, these creatives are all about pairing creativity with hard work (I love their motto that “Process eats inspiration’s lunch”). They’ve been in the business for 20 years and have worked with hundreds of clients.
Victorious is a SEO agency that can help you boost your online presence. They have some impressive performance results listed on their website and plenty of big players have worked with this agency, such as Groupon AngelList and even Yahoo. If you’re looking for some help to get your site instantly more visible, you should definitely go for their free SEO consultation.
Of course, if you’re still in need of design services after that, remember that ManyPixels can design top-notch websites and landing pages - for a fraction of the cost of a traditional design agency.
Having lived and studied in London and Berlin, I'm back in native Serbia, working remotely and writing short stories and plays in my free time. With previous experience in the nonprofit sector, I'm currently writing about the universal language of good graphic design. I make mix CDs and my playlists are almost exclusively 1960s.