Feast your eyes on these creative ad campaigns in the hotel marketing world. From luxury hotels to casual hostels, our list is filled with examples to inspire any hotel marketer.
The world is opening back up again. People are ready to make up for lost travel time, and with the summer approaching fast, the hospitality marketing game is picking up. If you want your hotel to shine, it’s time to act now.
During covid-19, the hospitality industry experienced tough times, causing a shift in approach. It’s not enough to just offer a place to sleep. To get people to stay at your venue, you need something more.
If you’re wondering how to market your hotel, know that more ways lead to Rome. When you think of marketing for hotels, you might instantly think of paid ads on platforms such as Tripadvisor or Booking.com. Note that these restrict your creative abilities quite a bit.
Creative advertisements are an effective way to make your hotel stand out from the crowd. It will help you get your hotel in front of the right audience, showing them what you have to offer.
We handpicked different ad types and examples of hospitality campaigns to spark your inspiration.
Us humans love a good story. Our brains are wired for stories, and a good one can release dopamine. A healthy dose of it makes us feel pleasure, satisfaction, and motivation. Additionally, a storyline is more easily remembered by our brains. Okay, where are we getting at with all this neuroscience talk? Video!
What better way to tell a story than video? It’s the ultimate form of visual advertising, and it surely makes for a scroll-stopping ad. If done right, of course. Let’s have a look at some examples of excellent video hospitality marketing.
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Under the tagline ‘Let’s Italy together,’ Belmond invited masters of different disciplines to showcase ultimate Italian experiences.
What makes this such a good advertisement is that you barely realize you’re looking at the advertisement of a hotel chain. Very subtly, they show one of their hotels in each video. But the main focus is the experience you can have when you visit that hotel.
With stunning visuals, they show off Italy’s beauty. If these videos don’t make you long for la dolce vita, we don’t know what will. Props to the Belmond hospitality marketing team!
Moxy calls themselves a hotel for the young at heart, and this playful video shows exactly what they mean. It’s fast, colorful, and on-trend.
There’s a clear target audience, and the whole video is on-brand. Their Millennial Pink brand color and a subtle showcase of their logo here and there makes this instantly recognizable.
They also used this video advertisement to show some of their signature services, like the grab & go snack area and the cocktail bar each hotel boasts.
3. The Student Hotel
The hotel advertisement for The Student Hotel is an excellent example of offering more than an ordinary stay. They pride themselves in being more than just a hotel, and in this video, The Student Hotel shows what they mean by that.
This advertisement is directly aimed at their target audience. By having their so-called THS committee talk to students staying long-term, they inform them why their hotel is more than a place to sleep.
By quickly going from one video to another and having their committee finish each other’s sentences, the result is a playful, engaging video with a sense of humor.
Do you really need a 5-minute video showcasing all you have to offer? The answer is no, and this advertisement by Melía is proof.
This is an excellent example of hotel advertising in its simplest form. All Melía needs is 20 seconds, which is the perfect fit for an ad break in between videos. And in those 20 seconds, they still manage to evoke emotion and show what they have to offer.
Of course, this only works if you have stellar visuals that give an instant wow effect. By shifting between stunning locations and people and by having typography amplify your message, you have a winning ad on your hands.
We mentioned this earlier, but when it comes to how to market your hotel, it’s not just digital advertisements that get the job done. A well-thought-out hotel marketing strategy can go way beyond the obvious.
Branded toiletries, for example. Or by hiring an illustrator to give your hotel advertisement unique graphics.
Below are some examples of hotel marketing where the marketer thought outside of the box.
8. Port Muziris
If your hotel is yet to open and you don’t have visuals yet, or want something unique, illustrations are your answer. In this example, illustrator Krishnakumar Cherupillil created stunning illustrations for the hotel Port Muziris.
These dreamy illustrations give a visual of Kerala, the area the hotel is based. It enhances the text message and makes it more attractive to the viewer.
9. The Sunseeker
Competition is tough when you’re based in a sunny destination like Byron Bay. Using promotional merchandise can improve your reputation and brand. Case in point: The Sunseeker.
Being a nostalgic boutique accommodation outside of town, they need something to differentiate themselves and grab attention. They have an outspoken and recognizable brand, which they used to their advantage by selling merchandise.
It’s simple items from a tote bag to a key chain, but done well. They instantly show The Sunseeker’s brand. Furthermore, they create an emotional bond between the hotel and its visitors and boost brand recognition.
10. Hotel Savoy Moscow
If there’s one thing that lends itself to branding perfectly, it’s hotel toiletries. They’re small, they need packaging anyway, and more often than not, people shove them into their bags. No wonder they are a big part of hotel marketing strategies.
If the little soap bar is branded, this means they’ll take home a memory of your hotel. Similar to merchandise, this creates brand recognition and forms an emotional bond.
Ilya Sandomirsky cleverly created these branded toiletries for Hotel Savoy in Moscow. The onion shape is a nod to the St. Basil cathedral. The design is simple, yet it’s instantly clear which hotel the items are from.
11. Twenty Sundays
Twenty Sundays is a hotel brand with a clear audience: parents of young kids. Since they have yet to open their place, they needed an alternative to pictures and videos. And so, they opted for bold text advertisements with humorous messages.
These advertisements are fun and instantly grab your attention. They give a sense of what kind of hotel they will open and show who it’s for.
12. Tokyo Palace Hotel
This creative hotel advertisement from the Tokyo Palace Hotel comes in the form of a map. There are a few reasons why this makes for a fantastic ad.
It is easily distributed, and visitors can conveniently put it into their pocket or bag and bring it with them. Additionally, it adds value.It comes in handy if you’re exploring the city, which most likely people staying at a hotel are.
Mayuko Kanazawa designed this beautiful map, focussing on the area around the Tokyo Palace Hotel. The map boasts an illustration of the hotel itself in addition to famous spots in the city.
We hope this diversity of hotel marketing campaigns has given you a glimpse of the possibilities.
The hotel marketing world is fast-paced and competitive, especially if you’re based in a popular destination. Hopefully, the above advertising examples inspired you to step up your game.
Depending on your goal, you can create a stunning social media feed, something that adds value like a city map or a striking video. But if you really want to go all out, a blend of diverse advertisements is your best bet.
Now go out there and advertise your hotel!