With the visual overload that is our modern-day internet, it’s critical to have outstanding banner design. That’s why we’re looking at some terrific banner design ideas to help you create an awesome graphic for your next campaign.
Web banners are a powerful marketing tool, but one that’s tricky to get right—64% of people find web ads annoying or intrusive). That’s why the emerging trend with banner ads is to make them native, or consistent in style and content with the platform they appear on. This helps create a relevant context for the ad, which in turn leads to more engagement: 70% of website visitors click on native ads, whereas for display ads, it’s 50%.
But what about social media?
Nowadays we can tailor social media advertisements to audiences through extensive targeting tools, but that does not necessarily mean these ads will be relevant. That’s why it’s important to understand how people use social media and how marketers are using social media to connect with customers. For a simplified answer to those questions, we will look at the top three 2020 social media trends that you should use as guidelines for your banner ad design.
Making your product the focal point
Of course, it goes without saying that if you’re advertising a physical product, be it a simple divide or real estate, you shouldn’t false advertise with pictures of something far removed from reality.
This type of banner ad design works exceptionally well for tech products and food. With a mouth-watering image and a clear call to action, you don’t need to be super smart with your copy: you’ve already got that emotional response that you were after.
By Farhan Rabib
This is another beautiful example. The picture of the actual product is there, but the elegant background makes it seem like something far more glamorous than a bar of soap.
By Bilal Khan
Use customer testimonials to your advantage
Online reviews are important: they impact purchasing decisions for over 93% of customers. Even more strikingly perhaps, 84% of people trust online reviews as much as word-of-mouth recommendations.
With this line being blurred, it can be critical for you to show why potential customers can trust your business. Here’s a good example from Clarisonic.
This example makes excellent use of color and text to make those positive experiences stand out.
Speak to your niche
If you’re a blogger looking for a cool, new YouTube banner, you probably know how important it is to speak to your audience.
Make sure your banner is there to establish a sense of brand identity (again, as a blogger, you may want to include your face somewhere in there) and stick to a color scheme and typography that make sense to what you do.
By Yulisa Tukal
When it comes to other kinds of web banners, connecting to a niche audience might mean using specific language or jargon like these Microsoft Azure ads.
Or using humor to create that sense of "you know what this is about", which a loyal customer might respond well to. Like this Febreze ad that hits a little too close to home with every dog owner.
Write creative copy
Google algorithms are getting more sophisticated every day, but to my knowledge, they still cannot recognize the fine subtleties of humor. A funny copy can do wonders for your social media presence, but unless it’s paired with effective banner ad design, it may fail to yield the desired results elsewhere.
Use humor if it makes sense to your brand and put it in a context that is recognizable to your customers (did we mention connecting to your audience is essential?)
These Harvey Nichols banners are truly an example to learn from. They subvert the traditional image of the expressionless model with a bit of “excitement” showing in the crotch area. It’s funny and helps connect the average person to the world of high fashion.
The pastel shaded background is also very pleasing to the eye.
Whether you’re trying to build a following on social media or competing for those paid clicks elsewhere, bold banner design can help you create a strong asset in your marketing strategy.
We hope you can use these examples as design inspiration to create something outstanding. Don’t settle for drab design that people will likely overlook. Create a connection between your brand and your customers and show that you care with beautiful, custom-made banner design.