Digital Marketing Trends for Well-Performing Startups

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Marketing Design Trends You Need To Know

Marketing Design Trends for the Startup Industry

Marketing
December 15, 2021
5 minutes

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Discover the trends in marketing design in the startup sphere we learned in the past year, and what to expect will be popular in the coming period.

The end of the year is always a great time to turn back and look at your business strategy and marketing plans. It’s essential to keep an eye on where you’re standing now so you can determine if you are heading in the right direction towards your long-term goals or if you need to make some necessary changes.

We all witnessed the significant drops in marketing budgets due to the pandemic, so marketing teams require new cost-effective techniques that will act as a booster for business growth. Email marketing remained incredibly significant and cost-effective, and marketing efforts such as SEO, influencer marketing, social media marketing, and others kept growing even in the pandemic.

In the spirit of the forthcoming year, I decided to talk about which trends deserve more attention in 2022 and help you grow your business.

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Startup marketing design trend predictions for 2022

When it comes to growing a small business and building brand awareness, a good marketing design strategy is what you need. Startups need all the help they can get to make an impression and firm their place in the market.

A quality website design can take a brand from good to great quickly. Personalization of your graphic design is your key to your customers’, so do everything you can to make your web page design win their hearts.

Let’s take a look at web design trends you must include in your business strategy.

Customized illustrations

Customized illustrations make your website stand out from the rest. Custom designs represent a brand identity that is hard to forget. Add some new playful vibe to your brand, and use creative illustrations to your advantage.

2021-12-15.png Illustrations in web design. Source: Behance

Colored visuals increase customers’ desire to read your content by an amazing 80%!

Clean and seamless navigation

Most consumers don’t have the patience and time to scroll through your homepage to search for the product and services they came looking for. If a simple Google search brought them there, you need to make sure they have immediate recognition of the brand through the website, and it is easy for them to navigate.

Intuitive and simple navigation aids in this process. You will achieve this with a clean layout, and bold photography that leads customers easily through the website—incorporating an easy-to-locate menu is a must.

oh.my Source: Pinterest

Clear call to action

oh.my Source: Pinterest

Straightforward CTAs allow consumers to navigate through your website easily. Make the boxes bright and bold; the point is to lead them directly to the content marketing pages or landing pages that are the most beneficial for your business. That can be a product page, a shopping cart, or newsletter signup.

Vivid CTA boxes make the desired action transparent, which will significantly boost your sales.

Minimalistic design

Minimalism has been a growing trend in the past few years. Following the latest design trends is crucial for success at all stages of your startup company. You want to show your users that you are constantly evolving. Minimalist websites create a flexible, user-friendly interface and make a positive user experience.

Screenshot (49).png Source: Dribble

For example, focus on product photography. Make the copy on your startup’s homepage easy to comprehend and read, and make it only about the brand, no fluff, just straight-cut information.

Use engaging videos and motion graphics

Videos have the power to captivate your users’ interest in no time. Use them to demonstrate your product and tell your brand history. Quality and interesting video content prevail over textual content (our brain processes visuals about 60 000 times faster than text), so include videos as much as you can to keep your page fresh and modern.

It is important to interact with your users, so including motion graphics and animations is a good way to do that. Interactive elements like the moving images motivate users to keep moving through your site and learn more about your company.

After watching a video of your product, the chances that the customer will buy your product rise by 85%!

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Playful iconography

Icons are used to aid in navigation, to make it more simple, yet if you make them playful and interesting, they will add a new fresh look to your homepage and become something that makes users remember your brand and think positively about its overall design.

Icons add clarity; you can incorporate them at every step to condense complex concepts and describe how the products work.

Screenshot (50).png Source: Dribble

Reviews

When you are a new business on the market, your imperative is to grab as much attention as you can, and what is a better way to do that than to include authentic reviews? The reviews encourage engagement and trust between business owners and consumers.

Screenshot (52).png Source: Dribble

Reviews are a shortcut to your customers’ minds, and displaying them on the web will give your visitors a peek into your brand’s reputation. Transparency is one of the biggest things consumers look for these days, so don’t be afraid to play on that card and increase brand loyalty.

Are you ready for 2022?

If you haven’t already, now is the perfect time to plan your 2022 marketing strategy. Make sure you make a clear plan of your goals and how you will achieve them.

As we all know, marketing trends come and go, but to build your startup from zero, you must understand the needs of your targeted audience, their behavior, and the nature of your business.

Think differently than others, be bold and be creative to achieve your goals.

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Teodora Rauh

December 15, 2021

Privileged to be raised in the most beautiful city in the world, Novi Sad. Studied biology and ecology at the University of Novi Sad. A creative soul, travel enthusiast, passionate writer, and crazy dog lover. Proud mama of (for now :) ) one stubborn English Bulldog.