Post on social media platforms, send newsletters, consider SEO, and make everything look stunning… You could hire an army and still have enough tasks to be overwhelmed with the number of marketing tools you need. But not if you use these time-saving platforms!
We live in an increasingly digital age. Name a problem, and there is most likely an app for that. With software as a service booming, all you really need is a working internet connection and a device, and you’re good to go.
But which one is worth spending your valuable time and money on? We’ve listed the top digital marketing tools you should keep up with and two corresponding platforms per tool to help you save time and boost your business.
What are digital marketing tools
Before throwing all these buzz words your way, let’s answer some questions. Like “what are digital marketing tools” and “why should you use them?”
Digital marketing tools help you think up, set up, launch, and measure your marketing campaigns.
Any brand promotion aiming to connect with an audience using digital communication is considered digital marketing. In short: if a marketing campaign uses digital communication, it’s considered digital marketing.
With technology developing rapidly, the amount of ways to digitally market your product or service follows suit. There are countless useful marketing tools to reach an audience worldwide, from social media to SEO. At the same time, this is the problem. Who has the time to keep up with it all?
Especially if you’re a small business or an entrepreneur without a sizable marketing team, you need all the digital help you can get.
Since this article is about saving you time, we’ve laid the groundwork and found the best digital marketing tools. No endless lists of incredibly similar services, just two platforms for the most popular marketing tools in digital marketing.
Instead of going on a research spree to find out what is the best email marketing tool, the answers are mere scrolls away. Let’s dive in!
Visitors assess the appeal of your website in as little as 50 milliseconds. The only way to wow visitors right off the bat is by using stunning design. The complex world of good graphic design and striking ad campaigns is not something you’ll easily learn yourself, so we highly recommend finding all the help you can get.
Hiring a graphic designer will set you back over $50,000 per year. For many businesses, that isn’t feasible. Don’t fret; there are other ways to get your hands on striking visuals without breaking the bank.
Canva is a straightforward design platform that lets you create anything you could dream up. Whether you need a new social media post or a banner for your newsletter, Canva has countless templates.
You can use limited options for free, but there’s also a Pro plan available starting from $12.99 per month. This gives you more choice regarding fonts, images, and templates.
Since Canva is pretty straightforward, it’s a widely used platform, which comes with one disadvantage. You risk having similar content as your competitors.
Having unique content comes with numerous benefits. You’ll increase the recognizability of your brand and establish trust with your audience, to name a few.
Canva is a fun platform for creating ordinary designs. However, if you’re looking for custom design to reel in potential customers, it’s better to leave it up to the professionals.
Do you want to get your hands on unique designs created for your brand without spending top dollar? ManyPixels is an affordable platform where you can request unlimited design.
With ManyPixels, you don’t have to worry about hiring professional designers. It comes with vetted and battle-tested designers who are ready to create.
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The straightforward platform allows you to submit your design briefs and upload your brand’s assets. A designer will work on your request every business day, sending you an endless design stream. This way, you can quickly scale up your creative content production.
Communicate directly with your designer through the platform to provide feedback because endless revisions are also part of the deal. Invite your team to collaborate on projects to keep everyone involved.
Plans start from $549 monthly, a flat fee with no additional costs. You can save by paying quarterly (-10%) or yearly (-20%).
The final step of running your marketing operation smoothly is integration. Using all these different platforms gets much easier if you use a tool connecting them. Like a Swiss army knife for the best digital marketing tools.
Zapier is the solution to automate processes from different apps you use. HootSuite, MailChimp, SEMrush; over 5000 apps are automated with Zapier.
Especially if you’re using a variety of different marketing tools across the web, Zapier can help you save a lot of time by connecting them and automating their processes.
There are tons of pre-made workflows you can choose from, like automatically subscribing Facebook Lead Ads to your MailChimp campaign. Zapier also lets you set up your own flows. Just connect all of your apps and start building!
Asana provides your team with a toolbox to keep track of projects, campaigns, and tasks. It’s like a to-do list but on steroids.
You can seamlessly work together with your team on everything your company is currently handling. Create different dashboards, and integrate your favorite marketing tools such as social media; Asana is full of possibilities.
Keep oversight of all of your marketing campaigns and make sure you never miss a deadline again by efficiently organizing everything in Asana.
The free version is available for teams of up to 15 people and comes with simplified tools. Their premium plan starts at $10.99 per user per month when billed annually.
The ever-expanding world of digital marketing tools can feel like you’re constantly trying to play catch-up. Luckily, a lot of smart people developed nifty platforms so that it doesn’t have to be that way anymore.
It takes a bit of time to set everything up, as well as an initial investment. But if you compare the subscription costs of most platforms with annual salaries, it would only make sense to opt for platforms first. Once they skyrocket your business toward success, you can always think about increasing headcount!