Graphic Design Packages & Why You Need Them
Graphic design for businesses is crucial but can be costly. So how do you choose a graphic design package that limits costs and maximizes quality? Find out!
Table of Contents
From a professional logo and website design, down to everyday graphics like ads, social media posts, and email banners - your business needs a designer. We’re here to introduce the concept of graphic design packages - an easier and often cheaper way to get graphics for your business.
Picture this: you’re looking to get some versatile custom illustrations for your marketing effort. It’s pretty easy to find a skilled freelance designer who’ll deliver great designs in no time.
But what happens next? Before long, you’ll need an entirely different project, for example, a revamp of your main landing page. Can you really expect a professional illustrator to be a master of UI/UX design as well?
Moreover, even if you’d need the same type of design again, you’d still have to go through the hassle of finding, hiring, and communicating with the designer about new design projects. And the costs add up. especially if you’re using a freelancing platform that charges commission fees for each project.
So, you might be wondering “should my designer offer me unlimited requests and revisions”? Well, before we can answer that question it’s important to understand the ins and outs of the graphic design process.
The graphic design process is the process from ideation to finished product. For non-designers this can mean that you start thinking you want a cat, only to realize you need a lion.
One way to avoid this is to understand the graphic design process. Of course, creating a complete branding kit and a simple set of digital ads takes slightly different approaches. However, here are some vital steps in the design process that are usually necessary, no matter the task.
- Brainstorming ideas
- First draft
- Reviews and revisions
- Final product
If you want to learn more about graphic design, you can read this blog about 16 basic design principles and elements. Having some basic knowledge about design can help you when creating your brief and when you choose a monthly graphic design package or a one-off graphic design branding package.
Now, let's look at the design process in more detail and what you can expect if you use a monthly graphic design package or another form of design service.
When creating a brief, you will want to consider the following points:
- The purpose of the design–what do you wish to achieve with it? Can you find examples of designs that have achieved this?
- Who is your audience, and what do they enjoy (design-wise)?
- What specifically do you wish to communicate?
If you don’t have one already, you should consider creating your brand style guide. This document contains all the necessary information about key design elements, such as your brand colors, logo variations, fonts, images and more.
This can significantly speed up the design process and minimize the number of revisions.
A well-crafted design brief usually involves some research, especially when providing examples. Of course, I don’t need to tell you that keeping an eye out on what the competition is doing is always a sound choice.
Nevertheless, designers usually need to do some research themselves, whether it is to get ideas, or understand the target audience a bit better.
Once you know what the competition is doing and what your audience enjoys, you can align it with your brand's visual identity and the purpose of the content. This should give you an idea of what you're looking to create design-wise.
Then the fun starts–you jolt down any idea that springs to mind. From the ridiculous and outrageous to the plain and boring. From there, you narrow it down to the best ones. If you get stuck or run out of time, pass the baton to your graphic designer.
Reviews and revisions
No matter how good your brief is, there will be revisions needed. When giving design feedback it’s important to be specific and keep checking the design brief. It’s perfectly fine to decide to change direction, but you should appreciate the needed alterations are not the designer’s “fault”.
Moreover, don’t be surprised if some freelance designers charge extra for additional revisions.
Should my graphic designer offer me unlimited revisions and requests? You can see that when you work with a freelance designer this might be tricky. Freelancers work with multiple clients and multiple projects in a very limited time frame. So, they often literally cannot afford to offer free or unlimited revisions.
Unlimited graphic design packages are an alternative way to get as many requests and revisions as you like, at a fixed monthly price.
The final product
This is when it’s time to celebrate–you love the design and have the final product in hand! Now you have to put the design to use and check the feedback. Whatever the feedback, you can bear it in mind when putting forward your next request.
Graphic design packages: main benefits
By now you understand that there’s a pretty complex process behind even the simples design projects.
On the other hand, design is truly vital for your business. Here are just a couple reasons why:
- 75% of people consider logos the most recognizable brand identifier.
- 75% will judge a company’s credibility based on website design.
- Social media posts with relevant visuals get 94% more engagement than those without.
And the list continues. So how can you ensure you stay on top of your design game, without wasting heaps of time or breaking the bank?
Graphic design packages mean you get a certain amount of graphics at a fixed rate. There are 2 types of graphic design packages:
- Graphic design packages with a dedicated designer: These “package deal” services are offered by many freelance designers. Bear in mind that while it’s a more stable solution than hiring designers per-project, you’ll still need to purchase new packages every now and then to keep getting professional graphics.
- Unlimited graphic design packages: Hiring a professional unlimited design company like Design Pickle or ManyPixels gives you unlimited design requests and revisions at a fixed monthly rate.
Sounds tempting? Let’s see some of the benefits of this model.
How much do social media and branding packages cost? You might be surprised to know that this is almost always more affordable than paying on a per-project basis.
For example, a social media post costs between $5 and $20 per post, while a social media graphic design package costs around $500 to $700. Thanks to templates this would usually cover your social media design needs for a few months. If you intend to post regularly on several platforms, an all-in one social media design package is probably a much cheaper option.
A traditional design agency will charge upwards of $15,000 for a graphic design branding package, which usually includes logo design, color palettes, typography, ads, social media posts, email templates, business cards, and more.
With an unlimited design service, like ManyPixels, you could get it all for as little as $549!
All your graphics in one place
As we’ve already mentioned, most small businesses need different types of graphic design pretty regularly. So, you can imagine business owners juggling several tasks would find it difficult to stay on top of all the design projects at once.
With graphic design packages you can plan your marketing campaigns in advance, and make sure you have an active social media presence. Purchasing things like a logo design package can also help you with DIY design, since you can have variations of your logo for different purposes.
Why do people shop in bulk or make meal prep? Aside from financial benefits, these methods can also save a lot of time.
When you work with a designer or service on multiple projects in advance, they’re able to organize their time better and deliver faster results. This also means you can stay on top of your marketing campaigns and make necessary tweaks and changes at any given time.
Get your unlimited graphic design package with ManyPixels
More is more in graphic design. But, this doesn’t have to mean breaking the bank.
With unlimited graphic design packages, you’ll get all the graphics you need at one affordable monthly rate.
Pick your plan and get started today!
Having lived and studied in London and Berlin, I'm back in native Serbia, working remotely and writing short stories and plays in my free time. With previous experience in the nonprofit sector, I'm currently writing about the universal language of good graphic design. I make mix CDs and my playlists are almost exclusively 1960s.