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Five Smart Marketing Strategies

5 Effective Ways to Up Your Marketing Game

Dec 22, 2021
8 minutes

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In order to help you take your marketing game to the next level, we’ve compiled a list of five effective ideas for you to try out. The strategies included aren’t the typical marketing fall-backs. Rather, they’re unique, innovative approaches that you might not have considered before.

If you want to have a successful business, you need to have great marketing. That’s just a matter of fact. Your marketing strategy is how you promote your brand, share information about new products and services, reach out to new leads, keep your audience engaged, and ensure that return customers keep coming back for more.

There’s no one perfect way to “do” marketing, but we can say one thing for sure. The key to a successful marketing strategy is being dynamic, innovative, and open to change. Rather than getting stuck in a rut, it’s important to consistently try out new tools, approaches, and ideas in order to keep your company’s marketing presence thriving and in tip-top shape.

Keep reading and get ready for some marketing inspiration.

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Add studio-quality voiceovers into your podcasts, videos, and all your professional presentations

Without a doubt, video marketing is becoming an essential part of any business’s overall marketing strategy. Especially due to the ever-growing popularity of social media platforms like Instagram and TikTok, people are consuming more video content than ever.

Tellingly, 96% of consumers increased their online video consumption in 2020 and 54% reported that they wanted to see more video content from their favorite brands and businesses.

Not only is video content skyrocketing in popularity, but it also seems to be a more effective way of communicating information with consumers than simply relying on pictures and text. In fact, people retain up to 95% of what they see in a video versus just 10% of what they read on-screen or piece of paper.

The growth of video marketing is undeniable and provides an interesting opportunity for companies to explore new kinds of marketing content. Nevertheless, the popularity of video technology means that consumers will have high standards for video content. Savvy marketers will need to invest time and effort into their videos in order to stand out from the crowd.

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High-quality voiceovers are a great way to pack an extra punch with your video marketing content. Whether you’re creating a demo video, a product video, an explainer video or something totally different, adding a perfectly–timed, engaging voice-over to your finished product will be the cherry on top. Even if you’ve never put together a voice over video before, software like Murf makes it a seamless, enjoyable, and fun process.

Turn your customers into advocates by delivering delightfully personalized experiences

It might not be a classic marketing strategy, but creating a personalized customer experience can truly do wonders in terms of how your brand is perceived. If you want to impress new customers and turn them into loyal supporters who keep coming back to your business time and time again, a customized experience is a great way to make that happen.

Let’s allow the numbers to speak for themselves. As many as 90% of Americans take customer experience into serious consideration when they’re deciding to do business with a company or not. Even further, 89% of Americans reported being more likely to make a repeat purchase with a company after having a personalized experience.

One of the easiest ways to make sure that your company is delivering a top-notch customer experience is by building personalized marketing programs. A well-personalized marketing program will help you send the right strategic message since you put your efforts on segmenting and targeting users by persona which in return gives you accurate behavior context for the win. And the best thing would be if there is a readily available tool to do this for you, right?

But how do you choose the perfect customer experience tool for your needs? Our advice in the first place is to have a deep dive into its functionalities rather than pricing. For example, its automation potential, customization range, data visualization, and of course easy integration, especially if you don’t have in-house developers. Further, it’s a good idea to also check for tools with free demos so that you can play around and feel for yourself if this solution is actually making sense for your business. Last but not least, test test test the technical support behind the respective tool! Why? A friend in need is a friend indeed!

Now that we have shared a good amount of tips we could actually recommend tools to help you create long-term customers and advocates by delivering delightful experiences throughout the user journey.

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Our all-time favorite user experience tool is Appcues which designs beautiful, on-brand experiences in minutes. Appcues believes that first impressions matter the most. Wondering how to pass this barrier? This comprehensive guide by Appcues is a great place to start. Our recommendation is to take advantage of the free trial and read carefully their rich library of case studies.

A great alternative to Appcues is Product Fruits which covers a few technical limitations of its competitor such as advanced triggers for users, integrated in-app help center and feedback chat. Similar to Appcues, Product Fruits offers both a free trial and demo which is something we strongly recommend to take advantage of prior purchasing any tool on the market.

With all that said, there are tons of great customer service software out there, so it’s just a matter of finding the right fit.

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Boost your video engagement significantly by adding subtitles

As we’ve already mentioned, video content is becoming an increasingly popular digital marketing tool. This trend combined with the fact that people are viewing more and more content on their mobile phones instead of their desktops presents some important implications for marketers.

For instance, a Business2Community study found that 65% of all digital media time was spent on mobile devices in 2021, especially in the business, finance, entertainment, and news industries.

One key implication of the rise of video content and mobile phone usage is a greater need for subtitles. This is because people viewing videos on their phones might not always be in a situation where they can listen to audio. They might be hard of hearing, find themselves without headphones or otherwise not want to play what they’re listening to out loud.

Adding subtitles to video content can be time-consuming, but it doesn’t have to be. With software like HappyScribe, you can transcribe an audio recording to a text file or simply get subtitles created in as little as 24 hours.

Forget about spending long hours perfecting subtitles for your marketing videos, outsourcing to a service like HappyScribe will save you time, make your video marketing content more accessible to all, and allow for the greatest possible returns on your marketing spending.

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Make the collection of data easier and achieve higher ROI

Another unique way that you can improve your company’s marketing is by creating custom order forms for your products and services.

Even though they are practical, order forms are still an extension of your company’s overall brand. That means that they should be consistent with your general branding and overall visual identity. This will enrich your customer’s overall experience with your brand and make your company’s marketing materials more recognizable.

While you can create order forms from scratch, there are tons of tools out there that can help you put together polished, professional, and on-brand order forms with a lot less time and effort involved. 123 Form Builder is a great online form builder that makes it easy to create custom order forms. They even have 72 order form templates available for you to choose from.

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Invest time into creating an ideal customer profile (ICP)

Last but not least, designing a thorough, high-quality ideal customer profile can do wonders for your company’s marketing efforts. For those of you who aren’t familiar, an ideal customer profile is a hypothetical description of the type of company that would realize the most value from your product or solution. ICPs should be developed based on research, data, and analytics.

Some businesses spend little time on ideal customer profiles (or don’t create them at all). Nevertheless, we think that they’re a marketing tool that still has a lot of untapped potential in the digital marketing world.

Basically, ICPs help marketing teams understand their customers’ problems, wants and needs based on real data. This allows them to make more informed decisions when putting together marketing strategies and use their resources more efficiently. In the long term, the ideal custom profile will help you optimize the products and services you deliver to your target audience and lead to happier clientele.

Here are just a few examples of the steps you can take to create your ICP:

  • Consider the major problems your business is trying to solve
  • Create an effective customer journey map
  • Use demographic segmentation
  • Collect customer feedback
  • Build and analyze your customer personas

Take your marketing efforts to the next level

Many businesses continue implementing the same old marketing tactics year after year. While it’s a good idea to be consistent with your marketing strategies, there are always new tools and approaches to try.

If you really want to step up your marketing game, it’s important to be open-minded and integrate new ideas. You never know what tool will be the perfect addition to your marketing strategy until you try it.

We’ve covered five solid ways that you can up your marketing game in this article, so we’d encourage you to reflect on which one would align best with your business and give it a try. Get ready to watch your company’s marketing efforts reach new levels of success.

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Sydney Triggs

December 22, 2021

Sydney Triggs is a [content] writer, editor & educator from Vancouver, Canada currently settled in Barcelona, Spain. She’s written hundreds of articles about marketing, travel & leisure, fashion, sustainability, technology, finance & investment, remote work and human resources, as well as more personal fiction and thought pieces.