Cool accountants? Yup, we said it! And this list of 36 professional websites can prove it. Whether you’re looking for more conventional or daring web design, use this list as inspiration to create the best website for your accounting service.
Unless you’re a big, established firm, a basic, generic page probably won’t help you create much of an online presence. When it comes to SEO optimization, a rule of thumb is to focus on audience and location (in your line of business, this is especially important because of things like tax laws).
Of course, if you’re running a remote accounting business, the latter might not be as relevant, but targeting a more narrow client base (small businesses in different niches, entrepreneurs, artists, big companies, e-commerce, etc.) can help you rank higher in search engines like Google.
On the other hand, when it comes to actual website design, we’re here to remind you that there are plenty of great options out there.
Let’s dive right in and have a look at 36 different accounting websites to take inspiration from!
Representing the accounting industry: simple and timeless
If ever there was an industry where it’s ok to be a little conventional, then it’s probably accountancy. As an accounting professional, you want to convey a sense of professionalism and trustworthiness. Sometimes, the best solution is the simple one.
This website is a terrific example of industry-related simplicity: you’ve got a professional blue, grey and white color palette, basic stock images, and all the information is clearly relayed (such as location, what kind of clients it is for and contact info).
What is great about this website is that it would work equally well with cautious small business owners and larger firms, because it represents the industry quite well.
2. Kerber Rose
This is another professional website that doesn’t shy away from using stock images; however, they decided to place focus on their tagline 'Your Trusted Advisor.’
The dark red and grey color combination is a much bolder choice than blue and grey, and it gives this website a more distinct look.
This accounting firm has a genuinely terrific “Our Services” section on their landing page. Not only is it comprehensive and useful (it tells you of the different services such as bookkeeping and tax return), but it’s also very well designed.
The simple, dark yellow icons against a dark grey background paired with a sans-serif font look elegant and clean.
Speaking of fonts, although sans-serifs are more commonly used in a professional context, a classic serif font like Times New Roman can look both professional and beautiful.
Moreover, if your website is text-heavy, consider using a few fonts to give a more dynamic feel. Of course, remember that they shouldn’t be completely different, as this might harm your professional branding (for example the popular Open Sans pairs well with elegant serifs like Libre Baskerville or Merryweather).
Accounting means a lot of different things to different people. ACP does a lovely job of focusing their message on 'tax preparation, bookkeeping and payroll services’ (which is perhaps particularly important for small business owners).
This company allows its clients access to an accounting software, so they make excellent use of simple icons, infographics, and mockups to showcase this side of the business.
However, what really helps this web page stand out is the use of videos. First, the company’s “why” video really hones the brand’s story, as told by the company employees. This also helps identify the type of clients they’ve worked with (nonprofit, technology, or law firm). They include some great customer testimonials for some additional word-of-mouth affirmation!
Coming from a search engine optimization perspective, this website does a great job of establishing a local presence with the words’ ‘San Francisco’s CPA’s’ featured prominently on the homepage.
In terms of website design, it’s not overly exciting, but again, it’s clean, professional and makes a strong link to the city: the beautiful skyline photo as well as the picture of Golden Gate Bridge in the sunset.
Another excellent example of incorporating imagery into branding is this website by Roberto Ricco. You can see a photo of a jogger with the words ‘Keeping You on Track’ and then a person meditating at the beach paired with the text “Giving you Peace of Mind.”
It really helps give a more playful spin and enables you to think about your cash flow as an opportunity to grow.
Websites for Modern Accounting Professionals
Bookkeepers and tax professionals may not have the most glamorous jobs in the world, but this doesn’t mean your website design should be boring or outdated. The service these professionals provide remains super important, so you need to keep your website relevant and up-to-date.
Here are some fantastic examples of websites that definitely belong in the 21st century
Ok, so we might be cheating a bit with this one since Bench is an accounting software (similar to Quickbooks). But the website itself is a beautiful example of how you can transform the conventional image of the bookkeeper into something much more appealing.
The dark blue background and crisp fonts still give this web page a slick, professional look, but the graphics, smiling millennials, and modern layout (take a good look at all the white space!) makes it seem like a great resource for anyone wanting to easily tackle tax preparation to loan forgiveness.
10. Bean Ninjas
The name itself suggests an unconventional service; indeed these awesome accountants specialize in working with digital entrepreneurs, influencers and online businesses. They provide webinars and online training in Xero accounting software, which is a perfect service for these digital natives.
Their wonderful website combines a fresh color palette, original high-quality photos and playful copy (for example, instead of the conventional “Our Team” they invite you to “Look behind the mask of the ninjas”
Want to make millennials feel at home? Throw in the word digital and the color pink, and you’re good to go!
I am joking, but this website from Abacai is a really great one to look up to if you want a less conventional solution for your website.
Particularly impressive is the use of animated illustrations - you wanted cool accountants? You found 'em!
You want modern but not this "millennial-friendly’? We hear you. Take a look at this lovely website from Solomon Hardwick.
These tax professionals wanted to convey a sense of being carefree, and their beautiful, airy website with some soothing imagery conveys the message well. Visual focus is placed on the two buttons “Contact us” and “Client Portal.” The blue and teal color of the buttons draws the eye, without being overwhelming
Videos are such an impactful tool even without any words or sound in the background.
Verdant’s landing page makes a strong case for this with the video tour of their impressive offices and smiley staff. The website is certainly modern (their playful ornamental logo is another unique feature), but it does give out a sense of an established accounting firm
Another company that uses a simple video on their landing page is the industry leader BDO (their associate Mark Goodfield is the man behind the Blunt Bean Counter, which is a great resource should you ever need content ideas).
Other than the video, BDO’s website is very much “industry standard” with elegant greys, whites, and a few red details for contrast. Their value proposition suggests a tailored service for their clients (which is especially important for high net worth clients this firm works with).
15. Leary Group CPAs
This website is somewhere between modern and classic, as is their service, which includes tax accounting, bookkeeping, IRS & State representation, and an accounting software solution called BOSS.
They also have a great resource library of business and accounting related apps. This makes their website all the more valuable, which in turn might help with ranking well on Google.
16. Berdon LLP
You don’t have to be small or niche to be modern! Berdon is a company that offers an array of services, including consulting.
Their website design is characterized by bold fonts and letters and sleek, professional images. The yellow “let’s connect” button gives a great modern twist. They also included photos of the team, which helps provide a more personal feel to their service. Using black and white photos was a great choice as it helps to maintain the visual consistency.
17. Counting Up
Ok, this is another accounting app. However, it’s a very useful resource in terms of website design inspiration. It makes a great visual representation of what you can do with the app: invoicing and billing, payments, etc.
Consider doing something similar when showing your clients how they might benefit from your services (e.g., they will have more time to focus on their business or relieving them from tax-related stress if they’re individuals).
Since you probably don’t need a complicated web page with many features, a great way to save up is to use DIY software like WordPress.
LA Bookkeeping is a good one to look up to. It’s quite simple, but it’s got a clean layout, clear call to action (CTA), and a cool image.
19. Eide Bailey
A futuristic image can be a great way to go if you’re looking for a simple website update. This company brings together a range of professionals, including accounting coaches, so a more “general” image like this works well.
I also like how they substitute the words “I’d” with the name Eide for a more playful twist!
Accounting websites centered around people
Although many people are going digital and switching to tax accounting software, the nature of this profession is still largely interpersonal.
Let’s have a look at some examples of CPA websites that put people at the forefront.
20. David Green CPA
This website is a terrific example of how a little can go a long way. The words ‘caring consultant’ pair very well with the featured image as well as the fresh, green color, which isn’t overused in the industry.
The simple layout makes for great user experience: the key Home, About, Contact, and Client Portal sections are clearly visible.
21. Emerick and Co
Using photos over stock images can often go terribly wrong (poor quality, unprofessional look, and setting). However, if done right, it can help add personality to your business.
Take a look at this example. It’s by no means a “flawless” stock photo. Still, there is a visual consistency and a level of professionalism that you’d expect in a CPA firm.
St Clair CPA gives a unique twist on the people-centric website, with a slider featuring professional photos of team members and links to original content on relevant topics.
Blogging is super important for your SEO, so if you haven’t already, definitely consider writing about important topics such as tax laws and income tax.
Websites that push accounting industry standards
Ready to really stand out from the crowd? The following websites are terrific examples of how a different approach can be effective and still fit your business’s professional nature.
Zoho is another accounting software with a hip, modern website complete with a slick explainer video and nice mockups.
Something to take away from this example is the modern, scrollable layout, as well as the excellent use of white space (or in this case blue) to draw attention to the most important points.
Another accounting software solution with a crisp UI to look up to and a playful mix of photos and illustrations. Remember that this kind of design is very versatile. For example, it can be a fantastic choice for your social media channels.
Like the company itself, this website does a great job at combining technology with the human element (accounting advisors at your disposal). The illustrations against a dark blue background look both interesting and very professional.
26. David Fusco
In a world of calculators, pens, and office desks, this CPA website went with more creative use of imagery (US flag) and contrasted the idea of the old (traditional) with the new (their paperless service).
This one is definitely one of the most creative accounting websites out there! Instead of the conventional messages and imagery, they developed a playful copy and featured adorable dogs all over their website.
Probably not the safest choice for a company that works with high net worth businesses, but as personal tax specialists, conveys a sense of personality and friendliness.
28. Maxwell Money
It may not seem like much from this picture, but if you head over to this website, you’ll see that the bold and very creative value proposition 'We’ve got your Books’ pairs with a gif of books and papers piling up.
Elegant CPA websites
If you’re not convinced about making your business seem too “light-hearted” but still want to stand out from the crowd, these examples can be a terrific source of inspiration.
This website utilizes a combination of elegant sans serif and serif fonts to create a more exciting look. Their “Service” section is especially good. The stock images are given a more cohesive visual look with a blue film, and the elegant font gives everything a classy look.
30. Counting House
This website uses a less common but beautiful dark teal and yellow color palette and pairs them with sleek images. Their logo is also quite striking—it combines the company name with an image of a house very well.
You can always rely on the Swedes to offer some elegant design solutions, and this website is yet another one!
We love how elegant the red looks, but their homepage also has a good layout—the value proposition and company values are all showcased prominently. The firm uses some great black and white photos of the team to give the business a bit more personality with the same level of elegance.
A website like this one is a great way to go if you’re looking to impress those high net worth clients. Convey a sense of international distinction, and they might let you handle their complex income tax issues.
Simplicity is usually the right choice if you’re unsure what direction to take with your website.
This website makes it extremely easy for users to find all the critical information. It pairs it with an elegant background (steps as a motif are great for any kind of professional assistance).
This website uses a hip image filter and a bright green logo to achieve an awesome modern look that still has somewhat of a classic feel.
The glider also does a great job at showcasing what they do, in this case, Quickbooks services.
Professional, elegant and modern, this website ticks pretty much all the boxes. In addition to the great design, they also feature some Yelp customer testimonials, which is always a good way to create a sense of reliability and trust.
Some sepia filters, an attractive modern logo, and a clear indication of where this business operates: and you’ve got a great start to establishing quite an online presence.
We hope our examples have given you plenty of food for thought to design your professional website! Make sure you pick a style that best fits your accounting firm and clients, and don’t be afraid to be different. Should you need some help designing some original graphics, the ManyPixels team is here to help!