Most marketers use social media platforms to promote their business and products since it allows them to reach a large number of people with ease. This trend will continue in 2022, so let’s look at what the upcoming year has in store for us.
We live in a digital era, so even the minimal presence on social media means a lot for your brand, its growth, and its promotion. Your possibilities are restricted if you don’t sell and promote on social media. Considering the pandemic is hitting hard globally, we cannot or do not feel safe to browse the stores and markets as we once did, so most of us transitioned to purchasing online.
As the pool of social media platforms grows each year, I researched a bit to find out which ones will change the marketing game rules in the upcoming year.
Facebook: old but gold
Facebook is one of the most used social media platforms with a stunning 6+ billion users; that is why this platform is still going strong in the marketing world. Almost everyone heard about it, and almost everyone owns an account on this social media.
It is excellent for both organic reach and paid promotion, and it also provides you with features that allow you to interact with your customers through live videos and published stories.
Facebook Ad is the best tool to reach people who do not know about you yet but are in the targeted audience group. Facebook is great for making potential conversion into a real deal.
Twitch: champion of live streaming
Twitch is a live streaming platform that permits content creators to interact with their public in real-time, and video game enthusiasts mostly use it.
Since it allows you to record yourself while working and let your audience watch and engage with you giving you the live feedback, it is great for those who can benefit from this type of advertising.
This platform has over 30 million visitors per day, mostly between 16 and 40 years old, so you should consider using Twitch to promote your brand if your targeted group is in this age range. Twitch platform allows you to connect personally with your targeted audience, and if your business is based on B2B principles, then this platform is your next destination.
Just like influencer marketing, you as a streamer can make a living on Twitch via subscriptions, ads, and donations which makes sense if you are a musician, life coach, or personal trainer, a cook, video game creator, fashion blogger, or anyone else who provides non-material products and services.
YouTube: second biggest search engine in the world
Anyone who uses the internet knows about this social media platform. It’s an effective video-sharing platform with billions of users, and millions of them are using it every day. YouTube is great for boosting your connection with the audience.
Videos you upload can be shared, rated, commented on, and your audience can subscribe to your channel to receive notifications when you post new content.
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The most searched content on YouTube is “How to” videos, which can bring you a lot of attention, so use this trend and make informative videos that educate your viewers about your product or brand.
YouTube integrates with Google Ads, so your marketing team can opt to spend some extra money to get more views, or you can use the right keywords and choose the organic SEO route to rank higher.