Best Social Media Platforms for Brand Marketing in 2022

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Must-Have Social Media Platforms In 2022

7 Best Social Media Platforms for Businesses in 2022

Discover shifts in social media marketing and expectations for which platforms will be the most relevant in 2022.

December 29, 2021
7 minutes


Most marketers use social media platforms to promote their business and products since it allows them to reach a large number of people with ease. This trend will continue in 2022, so let’s look at what the upcoming year has in store for us.

We live in a digital era, so even the minimal presence on social media means a lot for your brand, its growth, and its promotion. Your possibilities are restricted if you don’t sell and promote on social media. Considering the pandemic is hitting hard globally, we cannot or do not feel safe to browse the stores and markets as we once did, so most of us transitioned to purchasing online.

As the pool of social media platforms grows each year, I researched a bit to find out which ones will change the marketing game rules in the upcoming year.

Facebook: old but gold

Screenshot (79).png Source: Facebook

Facebook is one of the most used social media platforms with a stunning 6+ billion users; that is why this platform is still going strong in the marketing world. Almost everyone heard about it, and almost everyone owns an account on this social media.

It is excellent for both organic reach and paid promotion, and it also provides you with features that allow you to interact with your customers through live videos and published stories.

Facebook Ad is the best tool to reach people who do not know about you yet but are in the targeted audience group. Facebook is great for making potential conversion into a real deal.

Instagram: the uncrowned king of social media

Screenshot (80).png Source: Instagram

Earlier this year, Instagram gifted us with Instagram Reels, a short-form video that expanded our marketing possibilities significantly.

Instagram is a great platform to represent the visual aspect of your product or service in the best possible way. No one can help you do it better than this platform. Instagram is fun, modern, and easygoing, and you should see it as your virtual shop window.

If your brand needs a solid visual campaign, this platform is your go-to place; forget the pictures, use the benefits of IGTV and Instagram reels. You won’t believe how a simple video can boost your sales and bring you a lot of new customers.

Most content on Instagram is short video snippets but if you have a verified account you can post videos up to 60 minutes long. The platform is rich with influencers and vloggers, who are available for collaborations and will promote your business or product.

You can as well set up an Instagram shop and connect a product catalog, so your audience can buy items from there. The ability to buy directly on an app will for sure raise your chances of selling the products since it makes the purchase simple.

Instagram is mostly used on mobile phones and since everyone nowadays has at least one this opens a large market space for your business.

Twitch: champion of live streaming

Screenshot (81).png Source: Twitch

Twitch is a live streaming platform that permits content creators to interact with their public in real-time, and video game enthusiasts mostly use it.

Since it allows you to record yourself while working and let your audience watch and engage with you giving you the live feedback, it is great for those who can benefit from this type of advertising.

This platform has over 30 million visitors per day, mostly between 16 and 40 years old, so you should consider using Twitch to promote your brand if your targeted group is in this age range. Twitch platform allows you to connect personally with your targeted audience, and if your business is based on B2B principles, then this platform is your next destination.

Just like influencer marketing, you as a streamer can make a living on Twitch via subscriptions, ads, and donations which makes sense if you are a musician, life coach, or personal trainer, a cook, video game creator, fashion blogger, or anyone else who provides non-material products and services.

LinkedIn: quality over quantity

Screenshot (88).png Source: LinkedIn

There is not much to talk about this platform since many of you already heard about it, but for those newbies that might wonder, LinkedIn is a social media network designed for business people to connect with each other.

This platform serves all those who need help in professional linking with other companies, brands, sites, and experts. LinkedIn is great for outsourcing job offers, collaborations, human resources, etc.

This is a fantastic medium for business promotion because it provides features like organic content, product pages, LinkedIn Live plus, and LinkedIn advertisements. LinkedIn marketing runs on B2B connections, so this platform is a must if that is your prerogative.

LinkedIn is not about the numbers like Facebook and Instagram; It focuses on quality and connecting you with the people who are relevant to your business.

YouTube: second biggest search engine in the world

Screenshot (86).png Source: YouTube

Anyone who uses the internet knows about this social media platform. It’s an effective video-sharing platform with billions of users, and millions of them are using it every day. YouTube is great for boosting your connection with the audience.

Videos you upload can be shared, rated, commented on, and your audience can subscribe to your channel to receive notifications when you post new content.

Learn how to create YouTube thumbnails that drive clicks

Get our YouTube Inspiration Guide and find out how to grab your viewers’ attention

The most searched content on YouTube is “How to” videos, which can bring you a lot of attention, so use this trend and make informative videos that educate your viewers about your product or brand.

YouTube integrates with Google Ads, so your marketing team can opt to spend some extra money to get more views, or you can use the right keywords and choose the organic SEO route to rank higher.

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Teodora Rauh

December 29, 2021

Privileged to be raised in the most beautiful city in the world, Novi Sad. Studied biology and ecology at the University of Novi Sad. A creative soul, travel enthusiast, passionate writer, and crazy dog lover. Proud mama of (for now :) ) one stubborn English Bulldog.