How to Attract Customers with Great Boutique Design

If you own a small clothing store or high-end fashion boutique, you can wow visitors with great boutique design. Here are some tips that will help you elevate your branding with good design.

As a small business owner fashion designer that has their own showroom, you probably know the importance of good store layout, dashing window displays and good interior design of your boutique store. Assuming you can’t exactly afford a design studio to take care of your wishes and needs, there’s still a lot you can achieve with simple branding tricks that will improve your business.

Small note beforehand: we will go through examples of clothing boutiques that have great design and branding, not industry news of hospitality projects of boutique hotels and interior designers.

Packaging and branding assets

Since boutiques offer a more high-end, personalized feel to their shoppers compared to big world-known retailers, having a luxurious and trendy branding and packaging will help achieve that feeling of exclusivity and “being different”.

Bags, wrapping paper and labels are definitely small pieces of branding that will help your logo and brand name be visible. You can even go beyond that and create tote bags or recycled plastic bags, to give your customers a self-sustainable shopping experience.

For example, Faby’s Boutique uses a simple cardboard box, but adding a label with the company’s logotype in a funky serif typeface and a silky linen strap helps personalize the packaging and make it look unique.

If you want a classic paper handbag for your boutique, you can create your own design or pattern and print out your own shopping bags. If you have the budget, why not go all the way and offer a linen backpack or tote bag for loyal customers?

Considering the fact that boutiques are places where one can find the best gift for a loved person, you can brand a lot more than just labels and shopping bags. The Augustine Boutique, for example, has its own gift vouchers, gift boxes and crepe paper in a minimalist pastel color design. The creative and contemporary boutique logo is infused in all the materials, and the color scheme is definitely memorable and impressive.

Unique logo design

As with any other industry, a company logo will be the face of your business. If you own a business that sells goods, that basic branding asset will be applied to many assets, such as the labels and shopping bags we already mentioned.

This Italian shoes and purses boutique uses an elegant logotype and an alternate logo in the form of a monogram. The logo is versatile and contemporary, and as you can see from the mockups, looks beautiful on the minimalist shopping bags.

Since you will have to make a wide array of branding assets and different packaging, make sure the logo has more than one variation. You can have different brand marks and versions of a logotype, but the finalists you choose should have the same branding colors and style.

The Cozelli boutique has a simple monochrome style combination mark, the same logo in a golden embossing, a vertical version of the brand mark and logotype, and a circle emblem. All four versions have the same sans serif typographic logo and brand mark of a lirio do campo, or lily of the field, signifying the femininity and mystery of female beauty.

Design by ADDI9 DESIGN CRIATIVO