How to Design a Facebook Event Banner That Draws Attention

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A Guide to Designing the Perfect Facebook Event Banner


How to Design and Size a Facebook Event Banner

December 7, 2020
4 minutes


Learn what are the optimal dimensions for a Facebook event banner, and get some ideas on creating your own.

If you’re hoping that people will click on the image to get a full-view of your event banner, this means that the graphic for your cover image is the wrong size.

Let’s help you create the perfect Facebook event banner: from the right dimensions to some design ideas!

What is the perfect Facebook event banner size?

The best size for this type of banner is 1920 x 1005 pixels.

Any more than that and you’ll need to reposition the cover so it shows only the key elements of the banner. Any smaller, and your graphic might become blurry and pixelated. Note that the Facebook event banner size changed in 2020 to fit the new Facebook layout.

The accepted formats are JPG, PNG and GIF.

The previous size was 1920 x 1080 pixels, and this is now the maximum size you can upload as a Facebook event banner image. However, bear in mind that this will lead to cropping on smaller size screens, like mobile devices, so try to stick with the recommended size instead or at least the same aspect ratio: 1.91:1.

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Note that the size of a Facebook banner is different from your profile cover image (which is 820 x 312 pixels) and Facebook group cover photo.

The recommended length for a video cover is 30 seconds, and the maximum length is 5 minutes.

facebook event blog cover size guide.jpg

How to set up a Facebook event

If you’re new to Facebook (hi moms and dads), or simply have never hosted a Facebook event before, in this section, you’ll find out how to create a Facebook event from scratch.

When you’re on the homepage, tap the Events tab on the menu on the left. Then, go to “Create New Event”. Follow the instructions and put in the necessary information about your event, for example, whether it’s a public or private event, time, location, web address, guest list, etc.

Once you do that you will be able to upload your event photo or video.

Don’t forget to add an event name and event description so that anyone who is interested can easily understand what your event is about.

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Facebook event banner ideas

So now that you know the right size for your event banner, you might be wondering what would make a good design idea?

There are several DIY design tools you can use, such as Canva and Snappa where you can easily create nice looking banners for your event. Here are just a few design ideas with examples.

1. Stock photos

Stock photos usually don’t make the most interesting or eye-catching event banner, but there is a way to use them well. If your event has a very generic name, a stock photo might not be your best choice. After all, it isn’t really the best marketing practice to do so.

Of course, the photos you choose should be high quality, but sometimes it’s also important for the photo to stand out, or convey a certain feeling or message that best represents your Facebook event.

Although the Facebook banner doesn’t tell you much about the actual event (where it is, when it is, even what it is exactly), it captures the “essence” of what you might expect to get from it. Like a very sweaty and effective workout!

facebook event banner stock photo

2. Original photos

Of course, it’s always much better to use your own photographs, whether it’s of the people involved in the event, the venue, or the subject of the event (e.g. art works for a gallery opening or food for a gastronomic event).

If your photos are not high quality you can try to enhance them in software like Adobe Photoshop. This example is a nice design idea of creating a collage of different photos. However, make sure that the photos work well together and the overall design isn’t too noisy.

facebook event banner custom photo

3. Custom event banners

Whether you opt for a banner with just text or experiment with design elements like photos or illustrations, creating a custom banner will certainly help with getting your event noticed. You can always use tools like Canva, Snappa, or Adobe Spark to try and create something for your event.

However, make sure that these graphics also help you build brand awareness. Take a look at this bundle of Facebook covers one of our ManyPixels graphic designers has created. The banners are different, fitting for a number of different uses, but they all have a strong sense of brand identity.

facebook event banners manypixels

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4. Cover videos

Video banners were introduced in 2017 and since then have become a hugely popular feature of customizing business pages for Facebook, as well as Facebook events. You upload your video the same way as you would a picture, only make sure to select “Automatically play video in a loop” so that your video will keep playing while visitors are on the event page.

We hope this guide helps you with creating the perfect cover for your Facebook event. If you have no graphic design skills, feel free to try out our service with a 14 days money-back guarantee and let one of our skilled design professionals take care of your design request!

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Danica Popovic

December 7, 2020

Having lived and studied in London and Berlin, I'm back in native Serbia, working remotely and writing short stories and plays in my free time. With previous experience in the nonprofit sector, I'm currently writing about the universal language of good graphic design. I make mix CDs and my playlists are almost exclusively 1960s.