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Tips on Becoming a Social Media Influencer
Marketing

#Social Media

How to Become an Instagram Influencer in 2021: A Complete Guide

July 23, 2021
5 MINUTES
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Guest Writer: Parichehr Parsi

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So, you have made up your mind about becoming an Instagram influencer, and you want to know how you can pursue it. Here in this complete guide, we want to tell you how to start your career as an Instagram influencer effectively.

Why become an influencer on Instagram?

Instagram has become a top-rated social media platform, especially in 2021. With over 1 billion monthly active users, you can make sure that there will be enough followers for your account, given that you create valuable content. Moreover, Instagram Stories is used by 500 million users daily. In addition, Instagram will be used by more than 75% of businesses in 2021.

On the other hand, as the platform is quite popular, businesses tend to allocate some of their marketing budgets to Instagram influencers to promote their products and services. The reason is that there is a high return on investment when adopting an influencer marketing strategy.

Consumers hardly convert by brand or business suggestions or sales pitches in this modern era when word-of-mouth marketing is kind of nailed by influencers. They seek recommendations from their peers on what to buy, where to travel and dine, etc. As a result, if you become an influencer or micro-influencer, you have the opportunity to expand your reach.

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How to become an Instagram influencer in 2021?

Having known the potentialities of Instagram, you should now learn how to become an Instagram influencer.

1. Choose your niche

In order to develop your audience and land brand and business promotions, you need to know what your niche is. And, with engagement becoming the most essential measure for Instagram influencers, having a clearly defined niche will significantly enhance your engagement.

Look at this account in the fashion niche:

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Also, check out this account in the fitness niche:

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And one more example in the beauty niche:

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When it comes to landing sponsored promotions from top brands and retailers, staying loyal to your niche is also beneficial. Because companies want to be sure that their message will be favorably received by an influencer’s followers, who are similar to their target audience and buyer persona.

If you don’t have many followers to get your influencer career started, you can start with being a micro-influencer. You may earn lower when you are a micro-influencer, however. To grow your followers organically, you can try out Instagram followers apps or use the best Instagram growth services in 2021 to get niche-relevant organic followers.

  1. Create Captivating Content

Creating captivating and engaging content is a critical component for aspiring Instagram influencers. Your follower count will suffer if your posts are uninteresting. Unfortunately, this isn’t something you can do right away. Producing and posting high-quality content to Instagram requires some effort and experience.

Here is an example of engaging content by @travelbabbo, an Instagram travel influencer:

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In this post, he not only has shared a high-quality photo that takes his followers’ breath away but also has spent time writing a caption and driving his post viewers to his stories. So, he is doing his best to increase the engagement of his high-quality content.

3. Choose a Theme for Your Feed

You should try to keep all of your postings on the same aesthetic level. This involves maintaining a uniform appearance and feel across your whole Instagram presence. It is up to you to choose your favorite theme. You can select a color, framework, etc., to keep all your posts in the same format.

Look at how @miss_gruenkern uses dark background for her cooking account:

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Staying loyal to an Instagram theme helps you to stick to the minds of your followers quickly. Plus, it shows that you care a lot about the aesthetics of your Instagram account, and you do not post everything in bulk just for the sake of posting.

4. Post Consistently

If you want to be an Instagram influencer in 2021, you’ll need to plan out your posting schedule. You would think this is simple, but it requires a creative and organized mind. Depending on your niche, maintaining a steady publishing schedule may be more complicated than it appears.

To ease the case and solve the issue, you can use Instagram scheduling tools to schedule your Instagram posts for a later date and time. This outsourcing helps you spend more time on more critical tasks, such as creating engaging content that informs or entertains your followers or adds value to them.

Posting consistently does not mean posting three times a day. You are not a business brand; you are an influencer. So, if you post many times during the week but do not actually influence your followers with your content, you are wasting your time. Remember that you should keep your followers engaged and interested in you. So, post consistently but with a creative idea.

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5. Encourage Engagement

When you hit a certain number of Instagram influencer followers, you’ll start receiving a flood of comments on each post. Sure, it’s a little overwhelming at first, but it’s positive. It’s a sign you’re on the right track as an influencer.

What you do with those comments, on the other hand, is critical to your Instagram success. If you want to keep your audience, you must interact with them. This entails responding to your followers in addition to visual communication.

It is also expected that you get a lot of Direct Messages on Instagram. If you cannot manage all these interactions, you can auto-reply to Instagram DMs.

Conclusion

It may take some time for you to flourish as an Instagram influencer. You need to grow your popularity by creating engaging content. Having attracted a good number of followers, you can make a deal with the businesses that ask you to promote them. Remember to use invoice templates to both seem professional and to keep track of your revenue. Wish you the best of luck!

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Guest Writer: Parichehr Parsi

July 23, 2021

Parichehr Parsi is a freelance content creator and link builder. She currently writes for Ainfluencer and Realtormate. Loves reading, writing, and doing research.