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Design Unique Blogs and Blog covers

How to Create a Unique Look for Your Blog and Blog Cover

Marketing
April 4, 2022
10 minutes

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Want to create a unique look for your blog? Not sure what style to go for or how to make attractive blog covers? This article will cover that and answer questions such as “What are the sizes for a WordPress blog cover?” and “What size should a blog cover image be?”

To Blog or Not to Blog: Why Having a Blog Is Important for Businesses

If you’re reading this, chances are you already know that having a blog is crucial. At least if you want to please Google or grab your target market’s attention and turn them into customers.

Google favors websites with content that keeps getting updated, meaning having a blog that you post to regularly will help improve your ranking. Especially if you use well-chosen keywords in your blog posts.

To keep ranking on Google, the content needs to be relevant and interesting to the people who click through to your blog. If the content is neither relevant nor interesting to your visitors, they’ll navigate away from your site. As a result, Google will reduce your ranking. Of course, the content also has to be relevant and striking to get your target market’s attention, win their trust, and convert them into customers.

In short, a good blog can help get and keep the attention of your target audience and improve your ranking on Google, especially if you use SEO best practices.

If you’re still deciding on whether turning into Shakespeare is really worth it, consider the following statistics:

  1. 74% of companies think content marketing increases lead quantity and quality. (Curata).
  2. 77% of people using the internet read blogs (Social Media Today).
  3. Compared to email, internet users in the U.S. spend three times more time on blogs (Social Media Today).
  4. 44% of buyers consume three to five pieces of content before making a purchase (Demand Gen Report).
  5. 62% of B2B marketers believe that SEO and organic traffic generate the most leads of all marketing initiatives? (Hubspot).

To have or not to have a blog can be answered by those statistics!

Deciding on a Topic for Your Blog

So, we can all agree that having a blog can be beneficial for your business, but what should you blog about?

If you already have a product you’re selling or an existing brand, consider the following when choosing the main topic(s) for your blog:

  • Who is your market?
  • What is of interest to your market?
  • What is the competition blogging about, and how will you be different/better?

Being different from your competition can be as easy as making your blogs funnier, more informative, easier to read, or more stylish.

Why is it so important to stand out from the crowd?

  1. There are more than 600 million blogs on 1.9 billion websites globally (Hosting Tribunal).
  2. Roughly 70 million new posts are published on WordPress each month (WordPress).

Just publishing content clearly isn’t enough to grab the attention of your target market and turn them into raving fans–not when there are 600 million blogs to choose from!

The Overall Blog Style

You know your topic. Do you also know what you want the feel of the blog to be? Warm and inviting? Funny and uplifting? Quirky and crazy? To the point and minimalistic? What’s the overall feel of your blog, the overall image that will make it unique?

Learn how to use informal communication to attract customers

Get acquainted with communication strategies that will humanize your brand

Remember those 600 million blogs? You need to give a blog a unique look to stand out in a crowd. If you are stomped for what this would be, start browsing popular blogs. What makes them stand out? Sometimes a blog is popular merely because of the content, but if both the content and the style are unique, it’s easier to make a dent in the blog universe.

Once you have the overall style down, you can start breaking down the different elements that make up that style. So, let’s have a look at what those elements are.

The Elements That Make Up the Style

Think about the blog style the way you would the atmosphere in a room. Different elements come together to create that atmosphere. In this instance, those elements consist of the blog’s visuals and the content.

Visuals include the fonts, blog cover, blog images, graphics, colors, logo, and the website’s or blog’s overall design.

Style is also about how you write your content. Do you want to use short and snappy sentences? Technical or formal language? Humor? Sarcasm?

Let’s sum this up in some neat bullet points, shall we? Your blog’s overall style is made up of:

  • Fonts
  • Colors
  • Logo
  • Blog images and graphics, including the blog cover (aka featured photo/image)
  • Website/blog design; layout, buttons, banners, etc.
  • Blog content (in terms of the writing style)

Once you’ve decided on all the above, you can create a blog style guide and then produce your fantastically stylish blog. To complete the blog style guide, you need to understand each of the above elements and how they fit together. So let’s take a closer look.

Fonts

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If you’re a designer, you already know the importance of fonts (and what font was used in that new logo down the road and why it’s either perfect or an utter disaster).

Choosing the right fonts is vital as it contributes a lot to the blog’s overall feel. The wrong font can look hideous and make the website seem like an amateur has created it.

Another thing to consider is how legible a font is. While some fonts look fantastic and work well for logos and graphics, they become very irritating when used for larger pieces of text because they’re too hard to read. If it takes more effort than reading the newspaper, people will likely give up. Let’s face it: people are lazy.

When deciding on fonts, choose up to three fonts that work well together for headings, subheadings, and body text. The same fonts may be used for the text (if any) on your blog cover, blog images, and infographics. However, that’s not a set rule. You can choose other fonts for images on your site as long as they match the other fonts and the look and feel of the blog at large.

Find the best fonts that will make your logo stand out

Download our guide on logo typography

If you are using WordPress or another blog platform where you can choose between pre-made designs (a.k.a. themes), they’ve done the heavy lifting for you. Themes come with fonts (and colors) already installed. However, should fancy take you, you can alter those on some of the platforms (or get a web designer to do so if you don’t like the technical stuff).

If you choose your own fonts, ensure you select web-safe fonts. Web-safe fonts are fonts that display on any browser on any device. Other unsupported fonts will display whatever font their operating system reverts to. Meaning your website could end up looking horrible to some viewers.

Colors

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Should you use bright and cheerful colors? Calm and cooling colors? Neutral colors? Creating a great color palette can make your blog much more attractive to the viewer.

While there is no set rule, picking up to three primary colors compatible with your brand/blog and using them for background and fonts is often recommended. Picking up to four secondary colors for your links, buttons, etc. will complete the palette.

Blog Images and Graphics, Including the Blog Cover

Infographics.png

Using images can help illustrate points, draw the reader in and add a dash of color to your blog posts. What’s more, blogs with ten images and more appear to perform better.

Firstly, you will have to decide if you’re using only graphics or a mixture of graphics and photos for your blog images?

When it comes to the graphics, you need to pick the primary colors for the graphics from the color palette already created. You also need to decide on the style of the graphics, which needs to fit the overall style of the blog.

Looking for some style ideas? Have a look at some of our completed projects.

If you use blog photos, you need to decide on the tone and style of those photos. Some go for dark or light images, some choose photos with a minimalist vibe, and others opt for old-fashioned pictures. Whatever you choose, it needs to be aligned with the overall style of the blog.

The blog cover photo or image (if it’s a graphic) is the most important one, as it’s the one used to attract people to the post. On blog platforms like WordPress, it’s the “featured image.”

Many people add text to their blog cover photos. While a picture says a thousand words, some clever wording on your image can help provoke people’s interest. If you are looking for blog cover ideas, browse popular blogs in your niche. Try googling “the most popular food blogs in 2021,” for example. Also, look at the blogs you are already following for some interesting blog cover ideas.

For those who are more technically minded, the next obvious question will be, “What size should a blog cover image be?” The answer depends on what platform you’re using. Statistically speaking, chances are, you’re using WordPress. Thanks to their unique themes, great customization tools, and SEO benefits, many people opt to use them when creating a website or blog.

So, what are the sizes for a WordPress blog cover? The featured image should be 1200 x 900 pixels in landscape mode or 900 x 1200 pixels if in portrait mode. Not to be confused with the header image, which should be 1048 x 250 pixels.

If you are using any platform other than WordPress, you need to check their guidelines for blog covers.

Note that the file size matters, too. By compressing your images, you can decrease your website’s loading time and the data visitors use when visiting your site. We suggest you save your images in the 80% range. The images will still look great on any screen.

Other tips for blog cover ideas include:

  • Choose an eye-catching photo or graphic image that’s aligned with the style of your blog
  • Create copy for the image that highlights what the blog is about and sparks interest
  • Ensure the size of the cover image is suitable for the blogging platform you use
  • Keep your cover images the same size for all your blogs

Website or Blog Design

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You have two options: design the page from scratch, or choose a platform that offers ready-made themes (i.e. pre-designed sites). Depending on what platform you opt for, some ready-made themes are customizable–you have to check this beforehand if it’s important to you.

If you design the page from scratch, you have to decide on the site’s layout and what any buttons, menus, etc., look like. Usually, this is the part you hand over to the professionals while you sip a coffee. Or you pick a theme on a site like WordPress and click "install". Once again, you can customize it, though that’s better left to the professionals. Customization can be very tricky (even if the advertisement says it’s easy). So, it’s usually best to hire someone for that part. But to choose that theme or give the designer their instructions, you need to know what you want.

Should the design make the site look clean? Old fashioned? Cozy? Happy? Go back to what you decided the overall feel of the site should be and take it from there.

Blog Content

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The final piece to the puzzle is the content itself. Whether it’s informative, entertaining, or thought-provoking, the way it’s delivered should suit the overarching feel of the blog. If the design is playful, the writing should be playful.

If you’ve decided you want a blog but still don’t consider yourself the next James Patterson, consider outsourcing the writing. Outsourcing platforms such as Upwork can help you find a freelancer. Just make sure that they are a good match for your brand and your team.

All of this may seem like a lot of work just to design your blog, but once you see your first blog post preview and start using your blog as part of a content marketing initiative, you’ll realize it’s all worth it!

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Guest Writer: Maria Sjogren

April 4, 2022

Maria comes from a background in entertainment and business and has a lot of experience in client communication, customer services and sales. She now works as a freelance creative, focusing on branding, writing, social media management and directing. Her passion is helping people communicate their unique story/brand.