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Visual Content to Increase Social Media Traffic

Here's How You Can Improve Social Media Traffic With Visual Content

Graphic design
March 4, 2022
8 minutes

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The proverb ‘a picture is worth a thousand words’ particularly holds up in the marketing world. That’s because vision trumps all other senses for humans. In fact, when people learn new information, they tend to remember only 10% of it three days later. On the other hand, when it is paired with a visual, they are likely to remember 65% of that information!

Considering the rapidly growing popularity of social media platforms such as TikTok and Reels, no digital marketer can afford to overlook visual content.

For instance, Wendy’s, the fast-food giant and Twitter darling, has recently made a successful shift to TikTok. The brand started the 4-for-4 challenge, which involved four people competing to see who could eat a combo fastest. The campaign went viral and amassed over 44.5 million views!

It won’t be an exaggeration to say that visual content can be a catalyst in making your brand viral. In addition to multi-channel marketing automation, there are other ways to convey your brand message effectively. In this post, we’re sharing different ways you can improve your social media traffic with visual content. Take a look.

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Short videos are changing the game

As previously mentioned, short videos have completely taken over social media. They are humorous, creative, and incredibly addictive. These short videos cater to the shrinking attention span and keep viewers hooked. In addition to TikTok and Instagram Reels, platforms like Youtube, Facebook, and Twitter have also introduced short videos.

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You’re missing out if short videos are not a part of your current marketing strategy. This style of content is not only compelling but also incredibly cost-effective and convenient to produce. You don’t need any fancy camera equipment or production experience. As long as you have a smartphone and an internet connection, you’re all set. This is a particularly lucrative option for small businesses with limited marketing budgets.

It’s no secret that the social media world moves fast. And you have to keep up if you want your brand to get noticed. If you’re new to short-form content, we recommend hopping on popular trends and using viral audio to expand your reach.

To garner more views and engagement, we suggest posting four to seven times every week. Posting consistently will encourage the algorithm to prioritize your content. Consistency is key for boosting your brand’s visibility and maximizing reach.

Understandably, creating short-form content for various platforms can be arduous and time-consuming. Fortunately, you don’t need to post unique content for every platform. You can create short videos on one platform and easily share them on others! It’s also a good idea to repurpose Instagram stories, clips from longer videos, and other content for short videos.

Meme marketing is the real deal

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Memes can help you promote your brand narrative in an entertaining way. This format enables brands to engage with their audiences easily. And the best part? You don’t have to go out of your way to create original content. You can use an existing and trending meme template and mold it to fit your brand message.

The dating app Hinge is doing a brilliant job of using memes to spread their message on social media. Rather than directly promoting the dating app, the company uses universally appealing dog memes to engage customers.

The company also shares text conversation-style memes, which are usually funny and give a subtle shoutout to the brand.

When using meme marketing, timing is everything. You need to follow trends and share your version of a meme quickly. Moreover, refrain from explicitly promoting your product or service. Instead, keep it short and entertaining.

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Produce long-form videos

While short videos are taking the world by storm, long-form videos are still a viable way to connect with your audience. For example, Dyson, an innovative hair styling tools company, provides users with an in-depth look into the technology behind their ingenious products. Apart from these informational videos, Dyson’s official Youtube channel also shares styling tips and tutorials.

For long-form video content, we encourage you to focus on adding value to users rather than blatantly promoting your product.

It’s possible that you may not have a large following on Youtube or other social media channels. That could be the reason why your long-form videos aren’t getting the desired traction. If that’s the case, consider collaborating with Youtubers and other content creators. You can partner for sponsored video content and benefit from the influencer’s established following. Instead of just promoting your product or service, creators can produce videos showing them using the product.

Expressive GIFs

GIFs are image files or animations that appear to move. They allow users to express their emotions or mood in a low-effort way. If you are looking for a fun and quirky way to interact with your users, it’s time to make the most of GIFs. From Tweet responses to Instagram stories, you can make your brand more relatable and approachable with GIFs.

Moreover, creating custom GIFs has never been easier! You can use illustration apps like Procreate to create GIFs and upload them on Giphy or Tenor for public use. If you lack the skills, consider working with a graphic designer. If you’re on a tight budget, platforms like Fiverr can connect you with affordable freelancers.

Good ol’ photos

With the virality of TikToks and GIFs, static photos may have taken a back seat. However, high-quality photos continue to be a powerful visual marketing tool. Vibrant and aesthetically-pleasing photos do pretty well on Instagram, Pinterest, and other photo-sharing platforms. It’s best to follow a specific aesthetic and color palette to make your feed visually cohesive.

When it comes to Instagram, make the most of grid apps. These apps allow you to plan the layout of your feed and ensure it looks aesthetically pleasing. The photos and videos should be a good mixture of user-generated content, creative product shots, influencer images, and motivational images. It’s also a good idea to customize your posts according to different seasons, holidays, and viral trends. Moreover, including behind-the-scenes content humanizes your brand and makes it more approachable.

Live images

With an increasing preference for video content, getting your static posts noticed on social media can be difficult. Live images help you strike the happy medium. Instead of just using still photos, you can make your content stand out with boomerang techniques. Moving images are useful for showcasing the different angles or functionalities of your product, which may not be possible with static images.

Original illustrations

Original illustrations are another way to express your brand’s unique vision and diversify your content. In addition to standalone content for social media, these illustrations can also be repurposed for blog posts, websites, and mainstream media.

Don’t underestimate infographics

Infographics combine the best of graphics and information. Since many people may not have the time or attention span to read a lengthy blog post, infographics make complicated or time-consuming information more palatable. In fact, this form of content has been shown to improve reading comprehension by 50%.

You can share these on social media and also incorporate them in blogs. If you want to catch the attention of a larger audience, you can use infographics to draw a comparison between your product and pop culture.

It’s crucial to strike the right balance between visuals and text to create an impactful infographic. Too many elements can make your infographic cluttered and difficult to read. It’s best to avoid jargon and, instead, stick to simple words that your audience can easily understand. A suitable layout is also necessary to effectively convey your message. Lastly, refrain from using misleading or false information that can undermine your brand’s credibility.

Useful screenshots

Screenshots are one of the simplest yet highly effective visual tools. These are particularly helpful for introducing people to digital products like software and apps. Just like high-quality images of tangible products, screenshots serve as photographic evidence of your digital product. In addition to promotion, you can also utilize screenshots to create a step-by-step guide for users.

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Cartoons & animation

Comics are attention-grabbing, entertaining, and informational. Furthermore, cartoons evoke childhood nostalgia, which inspires friendliness and trust. Instead of sharing information in a blog post, you can share comic-style content to keep your audience engaged.

Animated videos are also a great way to advertise and sell your products and services. This is a powerful way to differentiate your brand from the competition. Just look at the ‘Dumb Ways To Die’ campaign made by Metro Trains in Melbourne, Victoria, Australia. It was viewed 2.5 million times within 48 hours! The campaign went viral on social media and was later released as a video game.

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Visual quotes

Whether inspirational or humorous, people love quotes. They are affirming, shareable, and foster a sense of kinship. Why not combine the shareability of quotes with alluring graphics? Instead of sharing a simple text post, you can create a visual design using quotes. This style of visual content can also be utilized for sharing client testimonials on social media.

The Bottom Line

Visual content is highly engaging and stimulating. Including different forms of visuals in your marketing strategy plays a crucial role in boosting your traffic and search engine rankings. Rather than sticking to written information, we hope the aforementioned tips will help you expand your marketing efforts with photos, graphics, videos, and other visual content.

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Guest Writer: Stefan Smulders

March 4, 2022

Stefan Smulders is a SaaS entrepreneur and a founder of the world's safest software for LinkedIn automation - Expandi.io. He’s enjoying his family life in the Netherlands being a proud father of a lovely 4-year old son Steef