From lead generating to getting the most out of content marketing and social media, here are some tactics that will help your tech firm be noticed.
Plenty of IT companies market to target audiences using the wrong channels or strategies. The reason for this is that IT companies mostly need to adopt a B2B (business to business) strategy, instead of the general public that buys a product or service in a B2C (business to customer) tactic.
There are many smart ways an IT company can improve their digital marketing and get to the top search results on search engines, with good planning and using the right marketing channels. Here are some of them.
Lead generation might be a strategy that needs more effort, creativity and design, or even coding knowledge, but it brings a lot of, well, leads!
Through side projects or helpful solutions to your potential client’s issues, you can get their information and re-use their email or other data to target them in marketing campaigns.
Lead generation can be done through webinars, free lectures, e-books, cost calculators (i.e. offering a calculator of how much it costs to get a custom website created), and many other tools or apps that can be of interest to your potential clients.
Web design cost calculator by WebFX
And since you have a team of developers and web designers, these lead generation campaigns shouldn’t be too hard to realize. A marketing agency or freelancer can help you with the ideation process, but the development itself can be tackled by your team.
As in any other industry,** content marketing can** be a great ally to help your website rank well on search engines, but also to attract people that are at the top of your customer funnel, to keep learning more about your business.
Through sharing expertise, findings, tips and thought leadership, you can help people discover your business, but also acclaim your company’s importance as a part of the IT community. Furthermore, potential customers will see that your team is truly an assembly of experts that can give their five cents on what they specialize in.
Employer branding refers to the internal marketing and branding strategies, incorporated to make the company be perceived as a good place to work at, that is respected and enjoyed by employees and attracts new potential workers.
The IT industry is incredibly fast-growing and high-quality talent is hard to find. So, take some time to reflect on what your company does best and what makes it a great place to work at.
You would be surprised how different customers, too, perceive companies where employees are happy. At the end of the day, employee satisfaction greatly impacts the effectiveness and productivity of the team.