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The Latest Trends in SaaS UI/UX design in 2022

The Ultimate SaaS UI/UX Design Trends of 2022

Business
February 11, 2022
11 minutes

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The SaaS industry is gaining momentum, and businesses across all industries are taking advantage of this innovative yet affordable technology. SaaS users don’t need to purchase, install, update, or maintain any hardware; they just need an Internet connection. In this article, we dive into the latest SaaS UI/UX design trends.

Web-based software developed to boost business performance has been a popular tool in the business world. SaaS apps depend on perfect SaaS UI/UX design to attract and retain customers and add value to a brand.

According to SaaStr, in the first half of 2021, the total number of unique software products that a company buys on average was higher than ever before—about 124 per company! And 55% of companies plan to increase their software spending in 2022.

The trends indicate an influx of spending on solutions that make remote work more convenient, making SaaS products ever more popular.

However, with popularity comes competition. As more SaaS companies battle for users, it becomes clear that UI/UX design can significantly determine who’s winning and who’s falling into oblivion.

Basic knowledge on how to design a SaaS product is not enough. Competitiveness in the industry is determined by the developer’s ability to improve the application’s functionality constantly. If your SaaS product doesn’t provide an excellent user experience, you can’t create and maintain a competitive advantage.

Learn how design can help you crush goals in SaaS business

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What is Software as a Service (SaaS)?

Delivering applications over the Internet “as a service” is known as SaaS. These internet products don’t need installing and maintaining, freeing users from complex software and hardware management.

Businesses rent a SaaS app, and their customers connect to it with a web browser. The underlying infrastructure is located in the service provider’s data center.

What is UI/UX Design in the SaaS context?

SaaS products are unique in their purpose and functionality. Yet, their UI/UX design principles are similar to any other software or website. So, what is UI/UX design? It can be described as creating the optimal user interface and user experience to achieve business goals.

Whether you hire a freelance graphic designer, work with a design studio, or subscribe to ManyPixels to develop your SaaS UI/UX design, it’s crucial to have both the product and the end-users in mind.

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Creating the best UI/UX SaaS design

The importance of user experience and user interface on your SaaS website or app cannot be overstated.

The best UI practices focus on users’ simple needs, motives, and goals. The developers must invest the same efforts to create an optimal UI/UX design as developing its architecture.

The cost of SaaS UI/UX design

The cost of designing a SaaS product can vary, depending on dozens of factors. Developing SaaS UI/UX design with an in-house designer, a freelancer, or a design studio, can have a different impact on the price and the time to finish the project.

Luckily, our subscription-based service allows you to design your awesome SaaS product at a cost unmatched by any design studio and without the hassle of hiring a freelance graphic designer.

Here’s what we bring to the table:

  • A team of versatile designers skilled in all aspects of UI/UX design
  • Turnaround time of just 1-2 working days
  • Flexible and scalable solutions
  • Low short-term and long-term costs
  • Money back guarantee

Mobile responsiveness

We live in a mobile world, and no website in 2022 should not be 100% mobile compatible. And if there’s one industry that doesn’t tolerate unresponsive websites, it’s the SaaS industry.

Enabling access to data from any networked device is the core of SaaS functionality, so neglecting the website’s mobile-friendliness is shooting yourself in the foot.

mobile responsive saas design 2022.png Credit: Anastasiia Serebrova

Inclusion through custom Illustrations

70% of SaaS websites use custom illustrations rather than images of real people. It’s clear that SaaS companies are aware they’re addressing a global audience, and illustrations are an effective way to avoid association with a particular market.

Art and illustration can be powerful tools for strengthening brand identity. In the ocean of SaaS products available online, every custom feature in web design is precious. Color schemes can do only so much for brands that aim to stand out from the crowd, and using custom illustrations can go a long way.

saas design 2022 illustration.png Credit: Tonmoy Khan

The renaissance of Icon design

Since the 80s, when they were first created, icons have played an essential role in UI/UX design. Today, visual communication in the online world is unimaginable without these tiny symbols that help users navigate websites and software applications.

With the multitenant architecture of SaaS platforms, where all users share a single, common infrastructure, everyone must be on the same page. Symbols are an excellent UI/UX design tool to avoid language barriers while strengthening a brand’s personality through custom icon design.

With functionality in focus, UI designers rely on minimalism and simplicity to create icons that don’t avert users’ attention while conveying important information.

icon design 2022.png Credit: Bright Scout and others

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Miodrag Magyar

February 11, 2022

An experienced creative talent with a demonstrated history of working in the advertising industry for more than 18 years. A strong creative writing professional with a special focus on creating content for marketing and social advertising projects. I have a Master's degree in Theater Directing. I love hiking, enjoy obscure music and European cinema. I am an avid fan of UFC!