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5 Tips for Creating a Perfect Logo (with Examples)

5 Qualities That Make a Good Logo with Examples to Learn From

Feb 18, 2021
11 minutes


There is more to a good logo than just good design. There are graphic design principles and unique backstories that make it stand out. We’ll answer what that special value in a logo is through examples in this article.

A great logo is so much more than the sum of its parts. This simple graphic element should represent your brand identity and help you connect with your target audience.

But what does this mean in practice? What makes a good logo, exactly?

While personal taste might have a huge impact, there are several key factors that make a logo design iconic and immune to tastes and changing design trends. In this article, we’ll cover the basic elements of a good logo. And for a more practical take, we’re looking at timeless logo examples and explaining why each logo works.

So, how to come up with a timeless logo design?

We hope that by now you realize logo design takes immense design skill and talent, something no online logo maker can ever offer in the same measure.

The 5 key features of a good logo we have mentioned are certainly going to put you on the right track. But remember that before design even begins, the ideation rests on you: a great logo should tell the brand story from the very first time a potential customer sees it. And if you’re rebranding, the new logo should never stray too far from the brand identity.

To quote Sol Sender, who designed Barack Obama’s famous 2008 presidential campaign logo: “The strongest logos tell simple stories”. Start from defining yours, and the logo design will develop on itself.

If you need further logo design tips, make sure to check out our articles on types of logos, best typography as well as our guide on logo design cost. Of course, don’t forget that we have our own team of graphic design experts who can help you get the logo of your dreams!

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Stefanija Tenekedjieva

February 18, 2021

Journalist turned content writer. Based in North Macedonia, aiming to be a digital nomad. Always loved to write, and found my perfect job writing about graphic design, art and creativity. A self-proclaimed film connoisseur, cook and nerd in disguise.