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Reasons To Invest in Print Ads

5 Reasons Print Advertising is Still Relevant

October 22, 2021
5 MINUTES
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Danica Popovic

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Learn what the main benefits of print media are when it comes to advertising your business.

Yes, digital advertising is big. So big, in fact, that any and every business must invest in it. But what about print media? Is it still a worthwhile investment or a thing of the past?

It goes without saying that for certain brick-and-mortar businesses with a local reach, handing out flyers is a no-brainer marketing tactic. But actually, print marketing still holds several advantages over digital, which every marketer should know.

Whether your marketing budget includes print advertising, or this is something you may want to consider in the future, here are just a few benefits that print media offers.

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Build reputation and trust

Anyone with Internet access can advertise online these days. With plenty of tutorials and tons of automation tools, even complete beginners can launch marketing campaigns in just days.

But, placing an ad in a well-known print publication is not for everyone. Of course, an ad in magazines and print media with a national reach can cost hundreds of thousands, but you can also place an ad in a local newspaper, for as little as a couple of hundred dollars.

This can be a great return on investment. Advertising on social media offers you the opportunity to target specific demographics, and a local newspaper often means the same. Say you place a pet food ad in a specialized magazine for pet owners. Chances are that people without pets won’t be buying the magazine or seeing this ad, but then again you don’t really need to target them anyway!

It’s also useful to remember that print is a multisensory experience. Reading a magazine or newspaper means being able to touch and smell it (anyone else loved those scented magazine pages as a kid?), as well as see the text and images. In that respect, “experiencing” an ad in print (or receiving a flyer from another person) creates a much more powerful experience that customers will associate with your brand.

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Reaching offline demographics

Believe it or not, there are still people who prefer to get their information offline. In 2017, Marketing Charts found that over a half of weekly newspaper readers stick to print editions exclusively, while 81% read the print as well as digital editions.

Whether it’s older people, or those living in rural areas, print marketing can be the ideal way to promote your products or services.

However, this isn’t to say that print advertising is only useful for a specific demographic. As we’ve suggested above, there are still a number of ways in which print advertising can be more appealing and effective even with digital natives such as millennials.

The only question is whether it makes sense to your brand and what are your marketing goals.

Want to learn more about print design?

Want to know more about print advertising? Browse our blog for tons of articles on best flyer and brochure designs, as well as 2021 Brochure trends guide, our guide on pamphlets vs brochures and these examples of creative print ads.

On the other hand, if you want to get all your ad designs in one place, professionally and at one affordable price, we suggest you check out our service!

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and much more!

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Danica_Popovic.png

Danica Popovic

October 22, 2021

Having lived and studied in London and Berlin, I'm back in native Serbia, working remotely and writing short stories and plays in my free time. With previous experience in the nonprofit sector, I'm currently writing about the universal language of good graphic design. I make mix CDs and my playlists are almost exclusively 1960s.