How to Outsource Web Design: A Complete Guide

There is more than one way to outsource web design. But is web design outsourcing a good option for everyone? How to hire an outsourced web designer that will be the perfect match for your needs? Here’s everything you need to know. 

TL;DR

Getting a professional website nowadays is pretty easy. But choosing the right web design outsourcing service is a little trickier. Although freelance web designers and traditional web design agencies come with certain perks, nothing beats the cost-effectiveness and flexibility of an unlimited web design service like ManyPixels.

{{WEB_BANNER="/dev/components"}}

You can really outsource anything these days: from customer service and sales teams to marketing and design. However, IT services (including web design) remain the most commonly outsourced business service. 

Why is that? Let’s look at the main reasons why companies outsource web design.

Why outsource web design?

Outsourcing is not a sign of bad management or taking on more than you can handle. It is a popular practice even with giants like Apple, that outsource the production of their hardware, which are then sold under that Apple brand (this is called white label outsourcing).

This allows the company to focus on design, branding and marketing. So, Apple retains the full ownership of their brand, while outsourced teams handle simple production tasks.

But we’re not talking about menial production here. After all, web design does require a significant level of creativity, along with technical skills. 

And yet, there are at least 3 very convincing reasons why so many businesses nowadays outsource web design projects.

Cost savings

The average salary of a user experience designer is $85k annually, while web developers make around $75k per year.

On the other hand, UI/UX design services on freelancing platforms like Fiverr and Upwork stands at around $20-$75 per hour, while web developers make an average of $25 per hour. In the case of website design, however, clients usually pay on a per-project basis, and the average cost of a website setup is around $6k.

Of course, on top of that, you’ll need to add the expenses of hosting the website (which are usually quite small) and web maintenance (regularly updating the content). But, we’re assuming you have a content or marketing team taking care of that. And naturally, the more complex the project, the higher the price tag will be.

More flexibility

Outsourcing web design means two things in terms of greater flexibility: you can focus on top-tier tasks (like Apple’s example) and you can diversify your service.

This might mean creating a mobile application to reach more users or even adjusting features on your website to acquire more leads and ultimately more sales. Knowing that your ideas can actually be realized means that you scale better.

Reaching the market faster

A survey from Kinvey shows that an MVP (minimum viable product) for an iOS or Android application takes around 4.5 months to complete.

The time your in-house web design team might spend on creating an, for example, web application, has to be rationed between performing necessary daily tasks (e.g. maintaining your existing website). An outsourcing service has the benefit of tunnel vision, focusing only on the task at hand and producing results more quickly.

Finally, one of the biggest advantages of outsourcing is access to a huge talent pool. You are able to choose the people with the absolute best qualifications for the job, which means the work often gets done faster.

How to outsource web design?

This is what you’ve come for! How to hire an outsourced web designer? You’ll be pleased to know that there is more than one option. We’ll quickly dive into 3 popular solutions, along with their main pros and cons.

Freelancing platforms

Although they’re not the only outsourcing websites, freelance marketplaces are by far the most popular option out there. The main reason for that is a wealth of options, both in terms of prices and skills. 

Here are some of the most popular freelance platforms for web design outsourcing:

• Upwork – One of the largest freelance marketplaces with detailed profiles, portfolios, and reviews. Great for finding designers at any budget level and managing projects end-to-end in one place.
• Fiverr – Ideal for quick, fixed-price web design tasks (“gigs”). Suitable if you want fast turnaround and clear upfront pricing, from basic website tweaks to full builds.
• Toptal – A premium network that vets the top 3% of freelancers. Best for businesses that need highly-skilled, pre-screened web designers and are comfortable with higher rates.
• 99designs by Vista – Specializes in design-only work, including web design. Offers both one-on-one hiring or running design contests to get multiple concepts from different designers.
• Dribbble Hiring – A platform filled with top-tier visual and UI designers showcasing high-quality portfolios. Best when design style and aesthetics are your main priority.
• Behance – A massive portfolio site where you can discover designers and contact them directly. Great for browsing high-end creative work and finding designers with a specific style.

And here are the main pros and cons of hiring a freelance web designer.

PRO

• You can find people with different skills. Whether you’re interested in outsourcing web development processes, or need someone to create custom graphics for your site, freelancing platforms will help you find the right person. 
• You can be flexible. Are you interested in outsourcing website building from scratch? Or do you just need a little assistance? Freelancers adapt to your needs, which also means you can tailor this web design outsourcing service to your budget.

CON

• Paying hourly can get expensive. Although flexibility is great, it comes with a downside. Many freelancers charge extra for revisions, not to mention additional hours of work. So you might end up paying more than you’d initially budgeted for. 
• Communication can be a problem. Many freelancing platforms will penalize freelancers for lack of responsiveness. However, this gives you no guarantees that your chosen freelancer won’t disappear off the grid, or that they might not be dedicating their attention to another project.
• Hiring takes a lot of time. With a wealth of options, it’s pretty easy to get sidetracked on your search for the best freelance talent. Not only do you have to wade through heaps of potential candidates - if you’re lucky to find the right one, they might not be available every time you need their services. 

Web design agencies

Large web design and web development companies usually come with lots of experience and a great track record. Of course, this means that they are the most expensive option for outsourcing web design. So, what else is there to know about web design agencies.

Another reason for this is that web design agencies often offer additional services, such as SEO optimization and web development. 

Here are some of the other features of this web design outsourcing option.

PRO

• One service covers everything. If you like to be hands-off, this option is a great choice. With a team of people working on your project, you can usually get everything done - from web design and development, to writing search-engine-optimized copy for your site.
• You can create more complex websites. When designers and developers work hand-in-hand it’s much easier to implement more advanced features, such as ecommerce websites, or multiple landing pages. 

CON

• It’s expensive. Simple, yet convincing reason not to opt for this route. Outsourcing web design with a reputable agency costs upwards of $10,000, which is usually not what small businesses can afford.

Unlimited web design services

Although it requires a lot of specific skills, user interface (UI) design is essentially a subset of graphic design. So, considering an on-demand graphic design company can be a terrific way to outsource web design, as well as any other graphic design project that comes your way.

How to outsource web design with a company like this? Simple! You usually sign up for the service, pay a fixed monthly fee, and can request as many projects and revisions you want. Sounds tempting? Let’s dive into the main pros and cons.

PRO

• It’s affordable. When you factor in the average hourly rates freelancers charge, and how long these projects take, there’s no doubt unlimited design is the cheapest way to get website design. Between $500 and $1,000 should cover the cost of one monthly fee, which is usually enough time to create a website design.
• It’s fast. With a team of designers on-hand, unlimited design services have lightning-fast turnaround compared to design outsourcing solutions. Moreover, you never have to worry about sick leave or holidays - there’s always a designer ready to take over if needed.
• It’s flexible. No contracts, admin or fine print - it’s usually pretty easy to cancel or pause your subscription at any time. With ManyPixels, you can do so at any given moment, without incurring any additional charges. 

CON

• Web development is not included in the service. Although web design and development are two different disciplines, some people like to get everything done under one roof.

Outsource web design with ManyPixels for just $599 a month!

We've been working with them for a few website designs and the communication and deliverables were pretty good. I would totally recommend their service. - Marius Cristea

We hope this short guide has answered your most important questions about outsourcing web design. 
As you can see, nothing beats unlimited web design as a long-term design solution. Not only is the price unbeatable - with unlimited requests and revisions, you can also keep your site(s) fresh and, with banners, blog graphics and landing pages.

{{GENERAL_PORTFOLIO="/dev/components"}}

Along with a team of skilled web designers, ManyPixels also includes a professional project management team to ensure designs are delivered timely and in line with your brief. 

Get started today or schedule a free consultation to ask us any questions!