How Much Does Graphic Design Cost in 2026?

TL;DR

There’s no single answer to “how much graphic design costs” — it depends on who you hire and what you need.

• Freelancers are often cheapest for one-off projects but get expensive with volume.
• Agencies deliver high quality but usually at a premium for project-based work.
• Unlimited design services like ManyPixels are often the best price-to-value option for ongoing design needs, with predictable monthly pricing and no per-project fees.

How Graphic Design Pricing Works (Provider Types

As you can see, if you want the full graphic design package, nothing beats a flat-rate design subscription. You never have to worry about unpredictable hourly rates, or paying thousands of dollars for a single piece of design.

Typical Graphic Design Costs (2026)

Here are some typical freelance graphic design rates for common design projects (note that agencies will usually charge much more). Also bear in mind that rates vary based on several factors, such as type of project, location and experience of the graphic designer.

Logo Design: ~$200 – $800

A professional logo involves research, concepting, and multiple client revisions. Freelance graphic designers charging by project usually stay within this price range. Although of course the number of iterations (which can be critical for a logo) can bump up the price. 

Visual Identity Systems: ~$100 – $3,000

Includes logo variants, color palettes, typography, and brand guidelines — crucial for consistent design across channels. 

Social Media Graphics: ~$50 – $650 per batch

Basic posts and stories start low, but larger campaigns with templating or custom assets can cost more. Also, it’s important to distinguish between one or a couple of post designs, and a complete social media design package.

Landing Page Design: ~$600 – $3,000

Typically cheaper than full websites but still requires UX thinking and custom layouts. Still, don’ t expect to pay anything less than around $1,000 if you want a decent and functional page. 

Web Design: ~$5,000 – $30,000+

Complex builds are often handled by agencies; freelancers can do simpler site design, but scope, features and sheer number of pages can drive prices. Although separate, web development might affect the final website price. 

Illustrations: ~$500 – $1,600

Style and complexity can push estimates higher, especially for bespoke artwork. Also price can depend on whether you’re hiring an illustrator directly or through a representative agency.

Print & Packaging: ~$50 – $3,000

Business cards and brochures tend toward lower end; custom packaging and books are more expensive. However, as a one-off task, printed materials are quite affordable.

Graphic Design Pricing by Type of Service

Design prices vary not only by project type, but also by who does the work.

Freelancers

• Pros: Affordable project rates; wide skill availability.
• Cons: Quality and turnaround vary; not ideal for ongoing work.
• Typical hourly rates: $25–$150. 

Agencies

• Pros: Professional results; strategic design.
• Cons: Often expensive; per-project engagements only.
• Projects often begin at $3,000+.

Full-Time Designers

• Pros: Brand immersion; instant access.
• Cons: High overhead (salary + benefits); slow to hire.
• Salaried hires typically $50,000+ annually.

Unlimited Design Services

• Pros: Predictable monthly fee, unlimited requests/revisions, broad skill sets.
• Cons: Request-based workflow may feel asynchronous at first.
• Monthly plans typically range from $400 to $2,000; ManyPixels offers pricing tiers from $599 to $2,399/mo. 

Unlimited Design vs Freelancers vs Agencies

One common business decision is deciding which model makes sense for your design needs.

Freelancers

• Great for specific, one-off tasks or specialist bursts of work.
• Can be cost-effective initially, but hard to scale and expensive in the long term.

Design Agencies

• Best for deep strategic projects like full branding, campaigns, and complex websites.
• Expensive, and sometimes slower due to balancing client workload

Unlimited Design Subscriptions

• Ideal for ongoing content pipelines with recurring needs.
• Predictable costs mean less budgeting headache.
• Businesses that need frequent graphics (social, ads, presentations) often save money compared with many freelancers or agencies. 

Why Unlimited Design Is Becoming Popular

In the 2020s, subscription-based creative services have matured and now include dedicated workflows, managed teams, and faster turnaround than solo freelancers. They occupy a “sweet spot” between expensive, slow agencies and unpredictable freelancers.

Typical benefits include:

• Flat monthly pricing
• Unlimited requests and revisions
• Access to multidisciplinary design skills
• Faster delivery for iterative marketing cycles

That’s why unlimited design is a great choice for both small businesses and startups wishing to cut down on design costs, as well as big marketing teams that need more flexibility and faster scaling.

Example Pricing Scenarios

How to Choose What’s Right for You

Ask yourself:

• Do I need ongoing graphics or just a one-time piece?
• Is predictable monthly pricing important?
• Do I need just graphic design or additional services, like copywriting or development? 

If you find yourself submitting design requests every week, unlimited design services often outperform other models on value and predictability.

On top of that, unlimited design service saves you lots of time, as you don’t have to find and vet designers.  

Frequently Asked Questions

So, now that you might be convinced that unlimited design is definitely the most affordable way to get professional graphics, let’s answer a couple of other questions you might have. 

Q: What’s the difference between unlimited design and an agency?

Unlimited services offer flat monthly pricing and request-based delivery, while agencies usually bill per project and can be more expensive for recurring needs.

Q: Are unlimited design services really unlimited?

Most providers allow unlimited requests and revisions, but turnaround priority and scope can depend on your plan.

Q: Can I use unlimited design for web and print too?

Yes — design subscription services typically cover web and print design. So whether you need a whole website, or a simple business flyer - they have you covered!

Q: Can I resell the designs?

Absolutely! With unlimited design services you get full creative rights, as well as design source files. So, you’re free to change or resell the designs as you please.

Q: What’s communication like?

It depends from one service to another. At ManyPixels we communicate through our custom design platform, which also allows you to manage your requests and give design feedback. Our Designated Designer and Design Team plans allow you to sync with your designer in real-time via Slack. 

 Summary

We hope this comprehensive graphic design pricing guide helps you understand the different options and project prices. Whether you’re a huge corporation or a small business with a limited budget, securing the best graphic design prices will depend on the type of project and your needs.

For companies needing ongoing graphic design work— such as weekly social content, monthly campaigns, and regular marketing updates — unlimited design services are the most cost-effective and predictable option.

If you want the best price-quality ratio, look no further than ManyPixels! Unlike many of our competitors, ManyPixels has a relatively small team of only a few dozen designers. This means we’re able to hire only top talents, who have enough time during the day to work on client requests.

I used Manypixels at a former startup and it helped my 3-person marketing team do the work of an entire design department. The price and value is so solid, I'm now using Manypixels to support the launch of my own company. - Twenty Hive

As a Fractional CMO I need to be able to offer graphic design services to clients who are looking to me to fulfill all of their marketing needs at a fraction of the price. ManyPixels lets me create unlimited assets, from videos to brochures to social posts and website graphics. –  Samantha P. 

Unlike many services, our most affordable pricing plan includes all graphic design types, even website design. We also have a huge library of free illustrations, so you can bet our talented designers know a thing or two about creating eye-catching custom illustrations!

So, whether you need a logo that will accurately represent your brand, a new website, or swanky social media posts - ManyPixels has you covered!

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