8 Reasons Why Outsourcing Design to a Professional Graphic Designer is a Great Idea
Still tirelessly grinding all day, every day? Work smarter, not harder. Here are 8 reasons you should outsource your design to a professional graphic designer.
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Outsourcing your design needs by hiring a professional graphic designer may sound like a massive and expensive step. But once you hear about all the benefits that come with it, it should be a no-brainer. Here are eight reasons you should take the plunge and partner up with a pro.
Let’s get real. The only way how to make graphic design look professional is by hiring someone who knows what they’re doing.
DIY-ing your way through another clumsy social media post will only get you so far. And with the increased importance of graphic design, you’re bound to fall by the wayside at some point.
Sure, you have your company’s best interest at heart. After all, you’re putting in all those hours and cutting costs by not hiring additional horsepower. So why hire a professional graphic designer? We hate to break it to you, but you’re not doing your business any favors.
Once you realize that graphic design is way above your paygrade, there are multiple options available. Why shouldn’t you just hire an in-house designer or get your communication department to learn basic design skills? Simple. Outsourcing your design needs to a professional graphic designer comes with tremendous benefits.
This is why it’s a great idea to outsource your design to a professional:
If there’s one thing all successful businesses have in common, it’s their ability to be efficient. They don’t waste any materials, energy, effort, time, or money getting the desired results.
If you want your business to succeed, you need to be as efficient as possible. And outsourcing your graphic design needs by hiring a professional designer is precisely that: efficient.
A professional graphic designer knows what they are doing, so there’s no time wasted on learning the ropes of graphic design. Additionally, if you hire a freelancer or design company, they most likely have the needed resources. Therefore, you don’t have to waste any money on purchasing expensive programs or tools.
But it goes even further than that. If you hire a designer to join you in-house, they will need their own desk, and you need to fill in paperwork and provide employee benefits. However, outsourcing your design allows you to join forces with a graphic designer that has all those things covered.
Your branding will look professional
Still wondering how to make graphic design look professional? We’ve said it before. The only way is by hiring an actual professional. One thing your designer can help you with is your visual identity. By making your visual identity look slick, your overall branding will improve. We’ll explain how that works.
Your logo, the colors that represent your brand, the way you place your text. These are all elements of your visual identity that can build brand recognition. With a solid visual identity, you can implement your branding in a way that people will instantly recognize you.
Consistent branding will create a sense of trust. For example, your website’s credibility is judged on its appearance by 75% of its visitors. This means that unprofessional design is deemed untrustworthy by most of your audience. Would you buy something from a brand you think shouldn’t be trusted?
With a professional designer in your corner, you can ensure your branding is on point. Your audience will recognize you from competitors and reward you with their trust. And that is how you create a loyal customer following.
It provides a unique perspective
Why hire a professional graphic designer from elsewhere when I have a loyal team that knows all about my company? It’s a fair question since adding an outsider to the mix is a big deal.
If you operate your own business, you know each little detail about it. You’ve been zoomed in on things for a while, so if there’s somebody who knows your brand, it’s you. But here’s the thing: that’s not always to your advantage.
You occasionally need to redesign and optimize your visual identity to stay relevant. An outsider’s view can help you see things you didn’t see before and offer a fresh perspective. This is vital, especially in a creative field like graphic design.
You benefit from their experience and skills
Without quality graphic design, you wouldn’t be able to reach your customers or build a solid visual identity. An established designer comes with knowledge, experience, and tools. Therefore, it would only make sense for you to join forces with a professional.
You may think that an in-house designer immersed in your brand can provide more quality. But that’s where you’re wrong. When you outsource graphic design, you have much more freedom and flexibility. You can pick a freelancer that is specialized in a specific field. Or opt for a design company with a mix of skilled designers.
Graphic design is a vast landscape of different services. If you hire a designer to join your business permanently, you may miss out on some of the skills you need. It is improbable that you’ll find a designer that can do it all.
In addition to these skills, most design companies have a quality assurance process in place. This will ensure the results are of the highest standard, and naturally, that is what you want for your business.
It speeds up your workflow
It’s 2022. There is a new social media platform popping up every other month, and with globalization, your market is gigantic. Meeting your graphic design needs by doing everything yourself is madness.
Instead of needing to do things yourself or having a single in-house designer work on one project at a time, you could speed up your workflow via outsourcing.
Of course, design is a creative process. But think about it. Outsource your needs to a design company, and you can have multiple graphics designers work on your requests simultaneously.
You get access to the latest trends and technologies
A career in graphic design is paired with doing a lot of research. For a graphic designer to stay relevant, he/she needs to keep up with the latest trends and technologies. If you’re an in-house designer, your main focus is on the business you work for. But as a freelance designer or design company, it’s not that simple.
This comes with a massive benefit for your business. If you outsource your design needs, you get access to a wealth of knowledge regarding new trends and technologies in the graphic design world. That means innovative ideas, allowing you to stay one step ahead of your competition.
It improves your content
You may have heard the saying ‘content is king’. Producing content and spreading it is a great way to increase your reach and stay relevant. Unless it’s designed poorly, that is.
No matter how many blog posts you publish on your website, you've already lost your audience if your website doesn’t load fast. Another example is a cluttered advertisement. It confuses, leaving your audience frustrated.
Additionally, visual elements enhance your content. Did you know we transmit 90% of incoming information visually? No wonder visual content continues to be on the rise. Having a blog cover or sprucing up your data with an infographic will support your message and contribute to legibility.
In short, your content doesn’t matter if it isn’t designed well.
Good design can optimize your website so that it loads faster. It can help you convey your message clearly and concisely. And it can make the message that much more interesting to look at.
It enhances employee productivity
Here’s a reason that may not have crossed your mind yet. Outsourcing design to a professional can enhance your employee productivity. How? In two ways.
First, it will increase efficiency for several employees. Your copywriter, for example, doesn’t have to worry about text placement. If you have an in-house designer, they don’t have to stress taking on every design request. Or, if you’ve been designing yourself, you can focus your time on what you do best again.
Secondly, having a strong brand identity will create a sense of belonging. And that doesn’t only apply to your audience but also your employees. A striking brand identity has the power to turn employees into brand ambassadors.
If your employees are proud to work for the company, this will increase productivity. Committed employees are fantastic assets to your business, as they are motivated to convey your company’s message to the outside world. This image feeds back into how your company is seen by people who want to work for you and existing and potential customers.
Outsourcing your design needs to a professional graphic designer can…
- Increase your company’s efficiency by saving you time, money, and resources.
- Make your branding look professional and increase both your credibility and recognizability.
- Provide you with a unique perspective allowing you to break free from habits.
- Allow you to benefit from the experience and skills of a professional.
- Speed up your workflow by having designers work on multiple requests simultaneously.
- Allow access to the newest trends and technologies in design.
- Improve your content by optimizing your message and making it visually appealing.
- Enhance your employee’s productivity.
Ways to outsource graphic design
Those are some pretty good reasons to get on board if you ask us. Let’s look at the options you have to outsource graphic design:
A freelancer is your best bet if you’re looking for versatility and specific skills. For virtually any type of design, you can hire a designer that works on a freelance basis. Minimize your risk of reeling in scammers by using a reputable platform like Upwork, Fiverr, or Freelancer. But be sure to use your own judgment and vet a freelancer thoroughly, to make sure they’re legit.
It’s a flexible solution and affordable if you have a one-off project. However, they may not be the best solution in the long run. Costs rack up quickly when you work on a per-project basis, and revisions aren’t always included. Additionally, finding and vetting freelancers is time-consuming.
A design agency is a comprehensive outsourcing solution that can take any design-related request out of your hands. A design agency can be the right fit if you have a big one-off project, such as your visual identity.
Bear in mind that this premium service comes at a premium price. On top of that, a design agency often works for massive clients that are prioritized over your project. Those things considered, hiring an agency for your day-to-day design needs quickly becomes an unviable solution.
Unlimited design company
An unlimited design company is a modern outsourcing solution, offering the perfect blend of professionalism, flexibility, and affordability.
For a fixed monthly fee, all of your design needs are met. Many of these companies offer various services, from logos to illustrations and advertisement design.
An unlimited design company comes with the bonus of support, and since they are well-oiled machines, you don’t have to worry about managing designers much.
Ready to outsource graphic design?
If you’re ready to take the plunge and get all of your design needs sorted, we may be of help. At ManyPixels, we have four affordable plans available, with unlimited design for a flat monthly fee. That means you can scale up your creative content production hassle-free
Simone is a writer, dividing her time between native Netherlands and 'home away from home' Malawi. Whenever not stringing words together, she's either on her yoga mat or exploring any off the beaten track she can find.