From digital marketing tools for scheduling posts to search engine crawlers, here are some platforms and software that will save time for every marketer and improve their marketing efforts.
Digital marketing, simply said, is every marketing campaign placed online. From paid ads to content marketing, all types of digital marketing will help a business reach its target audience and establish a better relationship with them. And of course, it is the only marketing plan that will bring you feedback from the audience.
So, how do you start working your way up in digital marketing? By learning all the inevitable platforms and tools. In this article, we’ve split them in:
- Social media marketing
- SEO platforms and tools
- Email marketing tools
- Landing page and lead generation tools
SEO platforms and tools
The greatest place to start for a novice digital marketer is to learn about keywords, ranking algorithms, ranking criteria, and what it means to have a mobile-friendly website. So, much of what digital marketing firms and campaigns do is geared toward establishing an organic presence.
It seems like it doesn’t take long to learn search engine optimization, but engines have new algorithms regularly and there’s always something new to implement or improve. Still, there are many tools available to assist you. It’s critical to keep current and learn skills that will benefit you even more once you’ve mastered the fundamentals.
Google Analytics is a very fundamental tool that will help you track metrics that tell a lot about your website, its design, the visitors and their habits. And the best thing is that it is a fully free plan, so marketing teams can use this detailed analytics tool to its full potential without extra costs.
You can use Google Analytics to find out how people find your site, what they do while they’re there, which pages create the most engagement, and which resources they use the most.
Screaming Frog is a web crawling application that lets you experience your website through the eyes of a search engine. That’s all you need at times. Screaming Frog is a fantastic resource for digital marketers that require an impartial perspective of a website to identify what SEO components are lacking without having to use a complicated web program.
If you need keywords and ideas that will help you gain a better organic reach and ranking, these tools are going to do magic. You can explore any URL’s organic keywords, as well as which keywords you have in common with competitors. You can also get suggestions for content improvements and body text keywords to include in your articles.
Contrary to many predictions, emails are still one of the most effective forms of online marketing. With an ROI of more than 4000% and 3.9 billion email users in 2019, especially with an ongoing pandemic, email marketing is incredibly important for the overall success of a business’ marketing strategy.
HubSpot/MailChimp/SendGrid/Litmus & others
Email automation tools will help you easily segment, track and optimize your email marketing efforts. On top of that, they add personalization tools and plenty of templates that will improve the design and effectiveness of your newsletters.
They also have plenty of tools that help with deliverability and improving open rates.
Most of the email automation tools have a vast array of widgets that can help make your emails more accessible as well (text to speech, speech to text, color blindness and dyslexia mode, etc.).
Landing pages are one of the most important lead generation tactics, and as a digital marketer, you will have to create and optimize these complex marketing tools quite often. But doing them from scratch is a hard feat with zero coding knowledge. Luckily, marketing automation never fails us, and today there are plenty of platforms that will help you design a landing page on a drag-and-drop basis.
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Templates to build on and customize according to your branding, tracking and optimization tools and metrics, easy and intuitive user interface and experience, as well as affordable pricing, are only a few of the many benefits that come with these tools.
As a digital marketer, you will be able to easily design lead magnets and landing pages for different campaigns and events.