Skyrocket the Growth of Your Creative Agency with Affordable Design

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Hack the Growth of Your Creative Agency by Making Design Cheaper

Hack the Growth of Your Creative Agency by Making Design Cheaper

Marketing
June 25, 2022
8 minutes

0%

Outsourcing as a creative agency may sound counterintuitive. People who come to your agency are looking to outsource already; why add on to the chain? Well, because it can actually cut your costs and boost your growth. We’ll explain how this works.

If you own a creative services firm, chances are you have an entrepreneurial spirit. A can-do attitude. You wear many hats and pride in offering custom solutions for versatile projects clients bring to you.

As time goes on, the demand grows. The answer to keeping up? Outsourcing. I know, that sounds scary, right? Delegating projects that your clients hand you in trust. That’s not how creative agencies work! Or is it?

Even if you have a creative agency, outsourcing creative needs such as graphic design services can boost growth tremendously. It can help you cut costs and expand your offer.

Outsourcing doesn’t come cheap, but with the growing options to outsource, creative agencies gain access to affordable ways to delegate everyday design tasks. But more about that later. First, let’s look at the benefits outsourcing can have on your creative agency.

How to grow a creative agency via outsourcing

If you’re thinking about how to grow a creative agency, you’ll find various options. You can focus your efforts on finding big clients or go for a rebrand. Bear in mind these options will take a lot of time.

Think of outsourcing as low-hanging fruit. It’s easily accessible due to the steady growth of the outsourcing market. Let’s look at how you can benefit from outsourcing as a creative agency.

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Free up time

Why would I ever outsource graphic design services if I have a perfectly competent, highly skilled designer sitting right in my office? Glad you asked. Your own designers know your brand best and know exactly what you expect from them. But unfortunately, design isn’t all sunshine and rainbows. There are many tedious tasks that limit creativity. Unless, of course, you outsource.

Imagine all of your mundane design tasks being handled by a third party. The minor edits, the dull financial reports in need of formatting. Hand those over, and suddenly your trusted designer has a lot more time to focus on big projects. On top of that, a happy designer is a more productive designer. Win-win!

Another situation is when you get a request for a particular design that is out of your designer’s scope of skills. Rather than spending valuable time brushing up on skills, why not outsource the project? This leads to our next point.

Offer additional services

You have probably heard the saying: stick to what you know. But that doesn’t mean you have to show a valued long-term client the door when they request a design that isn’t within your agency’s scope. Keep everyone happy by, you guessed it, outsourcing.

Especially when it comes to design, some graphic design services require very specific skills. Creating a logo, for example, or web design. Few to no designers can do it all.

Unless you’re one of the biggest creative agencies, you can’t offer every creative service that exists and expect to do everything in-house. How do you think a full service creative agency does it? Spoiler alert: by outsourcing!

Utilize specialized skills

This point has some overlap with the previous one of offering additional services. However, it deserves an honorable mention of its own.

Dare to outsource, and you suddenly have access to a gigantic pool of skilled individuals across the globe. Not only can they bring specialized skills to the table, but they can encourage you to think outside of the box and offer a fresh perspective on projects.

The costs of outsourcing graphic design

After all this raving about outsourcing, it’s time for a critical side note. Yes, outsourcing costs money. It also takes time to find the right outsourcing option for you. Depending on your choice, you may look at additional time spent on managing your designer, the work process and hiring, though there are ways to get design without hiring.

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Factors at play

A fair price for graphic design depends on many factors. Let’s briefly go over the main factors at play:

  • Experience - This is an obvious one: a graphic designer with five years of experience at a top-notch agency will charge more than someone fresh out of college.
  • Demand - As with anything, supply and demand also play a role. For example, UX design is a highly sought-after service. Since it’s relatively new, you’ll have fewer designers to choose from who most likely have a higher hourly rate.
  • Skills - If your designer is highly skilled in various graphic design services, expect to pay more. Additionally, if a designer is experienced in a niche service, it will most likely cost you, returning to the point of demand.
  • Location - The location of your designer plays a role since wages differ worldwide. A designer in New York will have a much higher hourly rate than a designer in the Philippines, for example.
  • Project - How big is your project, and how difficult is it? Have you done most of the leg work, or should the designer start from scratch? These are all factors that affect the cost of design.

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Outsourcing options

Let’s get some estimates to see a viable option for a creative agency. These are the main options to outsource graphic design services as a creative agency and their costs.

Freelancer

A freelancer usually maintains an hourly rate, ranging from $15 to $60. That’s quite a big ballpark we find ourselves in, but rates vary according to experience and skills. If you look at a freelancer platform such as Upwork, the average hourly rate is $25.

Hiring a freelancer is an affordable option if you have a one-off project. You have a big pool to fish in, which is advantageous if you’re looking for a specific skill.

Remember that a one-off project may easily fit your budget, but costs can accumulate fast if you need regular design done. And as a creative agency, this is most likely the case.

Design agency

Another player to delegate your design tasks to is a design agency. Outsourcing your design needs from your creative firm to another may sound silly. But once you consider a design agency is a well-oiled machine with highly skilled designers on board, it really isn’t that unreasonable. Working together could be smooth sailing. After all, you know how creative agencies work best!

On top of that, you have an abundance of choices regarding design agencies. A simple Google search for “design agency + any graphic design service” will give you a list of agencies specialized in said design service.

As a creative agency, you probably already know this isn’t the cheapest option on the list. Design agencies come with pros and cons, but the most significant factor that often makes it a non-viable option are the costs.

A logo alone can set you back anywhere from $5000 to $30,000.

If you have the financial means and a very high standard, hiring a dedicated design agency to collaborate with can be a good idea. You definitely don’t have to worry about a lack of quality. But know that there are cheaper options.

Unlimited design

Last but not least, there is the option of outsourcing your design needs by subscribing to an unlimited design service.

Find out how and where to outsource your graphic design needs

Download our guide to find a solution that suits your business

If you look at ManyPixels’ plans, you’ll see this option will cost you a flat monthly fee of $549, $899, or $1,199. Although there are cheaper companies and, most certainly, much more expensive ones, this is an average range for most unlimited design services.

There are several reasons why you can consider this the best option to outsource your graphic design:

  • You don’t have to spend time on hiring processes - Most unlimited design companies have an easy sign-up process. The designers are vetted and ready to go, so you don’t have to go over countless portfolios. Often the company will match you with a designer that fits your project best, saving you the hassle and valuable time.
  • A flat monthly fee means no surprise costs - As a business owner, it’s nice to know what something costs. Rather than spending time on quotations, negotiating, and fluctuating fees throughout the project, subscription-based design comes with a flat fee.
  • Unlimited revisions and vetted designers deliver quality design - Unlimited design often comes with unlimited revisions. This will guarantee the end result is exactly as you or your clients had pictured it. In combination with vetted designers, you don’t have to worry about the quality of your design being up to standard.

Hassle-free affordable design

As a creative agency, you have a lot on your plate already. Outsourcing your everyday design needs can save you time and money, leading to the growth of your business. On top of that, you can offer your clients more designs for less.

There are multiple ways to outsource your design, but one of the most affordable options that are foolproof at the same time is subscription-based unlimited design.

At ManyPixels, a big chunk of our clients consists of agencies. Since actions speak louder than words, have a look at this case study in which ManyPixels took over the social media graphics for a marketing agency.

See some of ManyPixels’ best design works

Get the ManyPixels Design Library 2022

If you own an agency ready for growth, ManyPixels might just be the perfect solution for you.

Our affordable plans offer hassle-free access to highly skilled designers. With our quick turnaround time, you could get your first designs in by tomorrow!

Are you ready to transform your agency and catapult your business’ growth? Give us a call.

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Guest Writer: Simone Timmers

June 25, 2022

Simone is a writer, dividing her time between native Netherlands and 'home away from home' Malawi. Whenever not stringing words together, she's either on her yoga mat or exploring any off the beaten track she can find.