Explore some great ideas that you can use for your hotel’s ad campaign. From luxury hotels to small modern hotels, our list has something for everyone!
The hotel and travel industry are ones that have been severely affected by the covid-19 pandemic. Many had to redirect their hotel marketing strategies towards locals rather than tourists, or even reshape their offer to include different experiences rather than just a place to stay.
When it comes to hotel advertising, there are a few main channels that you should be using. You can opt for paid ads on platforms such as Tripadvisor or Booking.com, although these won’t allow you much space for creativity. Google Ads (previously Google Adwords) will help you rank better in Google search, although if you take this route, make sure that your website is search engine optimized first (using the right keywords, user-friendly interface etc.).
Finally, social media is a powerful marketing tool that you can utilize to connect with potential audiences, but also build a new following in these unusual times.
We’re looking at different ad types and examples that you can copy for your next marketing campaign!
Video ads that highlight experiences
There is so much more to hotels than a simple hotel room. They often have great restaurants or might provide a venue for celebrations. But the list doesn’t stop there. Take a look at some hotel ads that attract attention by telling unique stories through these video ads.
1. The Scott Resort and Spa
This awesome video found on the hotel website is an amazing ad example for the current moment. It shows a couple of hip photographers who are used to traveling all over the world, enjoying a moment to “reconnect” in their native Arizona.
It’s truly fantastic for a number of reasons. One, it has a very strong sense of aesthetic and showcases the hotel’s gorgeous interior design. But more importantly, it shows that a hotel experience can be much more than a place to stay.
Many large hotel chains create really good video ads that take a different approach by focusing on brand philosophy or the wider view of the world. But this ad by the Belmond Hotels is next level.
Yes, it looks exactly like a trailer for a Wes Anderson movie, and it’s so perfectly delightful you can’t stop watching. You’re introduced to quirky guests and cinematic locations. It’s only fitting since the Belmond covers a range of different services including train rides and cruises. And instead of flashy luxury hotel ads, they opted for this classy quirky style that induces a sense of nostalgia and makes you want to check in right away!
3. Loews Hotel
The title of this ad campaign is “A Wonderful Place to Wander” and it’s truly a great example of hotel advertising. Instead of focusing solely on the usual parts of a hotel stay, this marketing campaign highlights the experience of being in a different place: whether it’s the hotel space or the new city around it.
It’s another ad that inspires a sense of adventure, rather than the more traditional comfort or luxury.
Creative hotel advertising
Whatever type of ad you decide to go with, whether it’s a social or Google ad, or web banner, a nice looking photo probably won’t be enough; remember, most people have access to high-quality photos by now.
Creative ad copy can do a lot to boost your ads’ visibility, but usually, it comes paired with good design and an ad strategy that’s well thought out. Here are some very cool and creative examples to learn from!
8. Melia Hotel and Resorts
It’s not all about catchy slogans or artistic video production. This creative hotel advertising campaign focuses on something that’s an integral part of any hotel business: its staff.
Instead of the usual portraits of smiling people doing their job, this hotel created ads that reimagine hotel staff such as waiters, bartenders and maids as flamenco dancers. It was a way to show how each member of the team takes pride and passion in their work, and of course, this makes for a memorable experience for this hotel’s guests. The ad design is also stunning: the elegant black and white photos help the beauty of the movement and human expression shine through and create a very classy ad campaign.
9. Oregon Tourism Commission
Ok, so this isn’t technically a hotel but the idea behind this campaign is certainly something you should take away. It’s a specifically useful example of how to advertise locally in the current during the covid crises.
By pairing the funny, down-to-earth copy with the stunning image, the marketers manage to subvert expectations and spark an interest with potential visitors. So many of your competitors will try to sell an experience that’s above the ordinary, often even “the best”. However, this can have the opposite effect on clients and cause distrust. Try being honest and humorous and you might just see a boost in those ad metrics!
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10. Westin Grand
You’d expect a large hotel chain to focus their ads around images of hotel rooms amenities, so this campaign from Westin hotels is a brilliant example of taking a different approach.
These beautifully designed ads give just a taste of the experience at Westin (which is actually a part of the Marriott Hotel group). And they don’t have to say that the service is high class either; it’s evident from this high-quality design.
We hope these creative examples have given you plenty of food for thought for creating an ad for your new hotel. Of course, there are a number of technical considerations to bear in mind, and they will differ depending on whether you’re looking to increase your social media following or rank better in Google search.
But don’t forget that when it comes to designing your perfect hotel ad, ManyPixels can help! We have vast experience in designing different ad types and over 30 talented designers on our team. Check out our portfolio for a taste of our work or book a live demo!