How to Use Personal Marketing to Impress Potential Customers

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How Personal Marketing Can Help You Impress Potential Customers


How to Impress Potential Customers with Personal Marketing

December 2, 2020
4 minutes


Working on a marketing strategy for your personal brand? Here are some tips to help you reach your target audience and improve your efforts to make a lasting impression.

If you’re a creative professional or consultant currently in a job search, or a freelancer looking for gigs, you probably have made some marketing efforts to reach the target market.

Here are some good old and proven tactics that will enhance your personal marketing plan.

A stellar LinkedIn profile

A social media platform where a professional can show their skills and achievements? Yes, that is the first place where you should flaunt your abilities and reach potential job opportunities.

According to LinkedIn’s own insights, 93% of recruiters use the platform to research and recruit candidates. You can easily view it as your own portfolio, a platform where you can showcase what you can do and your past experiences. But above that, it’s also a place where you can find your culture fit, and like-minded people, and companies can get in touch with you. The many detailed search filters make it possible to reach such a targeted audience, whereas no marketing campaign can do that for you.

You can also use it the other way around: to research the companies that are interested in you. The same search tools work the other way around, and companies tend to show their teams, company culture and latest updates on LinkedIn. Here, you can definitely learn all about their impact, mission and vision, as well as the people who work with them.

And of course, to keep pace with trends, updates and news in your respective industry through LinkedIn Groups.

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Direct marketing

Direct marketing means any type of marketing-motivated act that is done through direct communication or distribution/ anything from sending emails to texting through social media, is considered direct marketing. It is called direct because it takes away the middleman in the communication.

Networking also falls into this category, and good salespeople know that there is no better way to leave an impression than meeting people in person.

Granted, you can’t exactly show up at conferences and showcasing events now, but events relevant for your industry are a great way to make yourself known, meet people, network and broaden your contacts.

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Podcast, tutorials or keynote speeches

Are you a high-quality professional at the peak of your career? Have some cutting edge experience, or knowledge that is unique only to you? Or maybe have a wide experience and can help your peers with it?

Having your podcast, vlog, blog or doing keynote speeches is of great value for the recognition of your personal brand. How many marketers have you seen that have their own YouTube channels or podcasts on subject matters relevant to their job?

The reason for that is that this strategy greatly helps them with visibility, but also makes them have a great status inside the industry itself. Companies that need help with something they’re an expert at, always know who to call.

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Personal website

A personal website is the face of a brand. It can help interested target audiences reach you, it can help with your SEO and being the first result when people search on browsers for a professional in your industry, it can also be a platform for you to show your experiences, projects and talents.

It’s something that is generally overlooked because people think it’s a very basic branding asset, but a website with good and consistent design and all the important information, ticks all the boxes and helps you reach customers.

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Social media profiles

Apart from LinkedIn, it’s good to also be active, or at least visible on social media. Yes, Instagram and Facebook are more private social media platforms, but you can have a business profile there as well.

Make sure that your tone of voice and the content you share are suitable for a professional. Traditional social media platforms have a much wider audience, so you never know who can land on your profile and reach out for a business opportunity.

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Inclusion in debates and discussions

Being a part of discussions in groups on LinkedIn, Facebook, forums, and even replying to questions related to your expertise on Quora, can help your credibility and visibility too.

Making your name seen from potential customers and future employees is a great strategy, especially when they see you are knowledgeable and have opinions and a respectable personality that gives back to the community and is keen to step in when peers need help.

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Unique and memorable personal branding

Finally, personal branding design will help you have a distinguishable and memorable brand. Details that might seem small, such as a personal logo, business cards, branded portfolio on relevant platforms and your own website, will help you seem more professional, dedicated to your brand, and immediately leave a better impression.

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Stefanija Tenekedjieva

December 2, 2020

Journalist turned content writer. Based in North Macedonia, aiming to be a digital nomad. Always loved to write, and found my perfect job writing about graphic design, art and creativity. A self-proclaimed film connoisseur, cook and nerd in disguise.