A great personal trainer is so much more than someone yelling at you in the gym. Ideally, they are people who assist clients in improving their physical health and appearance by helping them find inner strength.
And how do you convey this inspiring message? Through good fitness trainer branding! When first developing your brand, make sure you know all the steps of successful branding.
However, remember that as a personal trainer, you develop a much closer relationship with your clients (if you’ve ever held back tears in front of your fitness coach, you’ll know what it’s like). If I’m looking to lose a bit of holiday weight, a scary weight on someone’s logo, well probably have me running for the hills.
You need to know who your clients are and what their motivation is before you try to translate this into logo design.
If you are clear on that, we recommend you check out these 11 examples of great personal trainer logos. We’ll explain how and why each of them works, and also how you can use similar elements to create a perfect logo in your own fitness trainer branding strategy.
Good logos are simple. And if that means using a symbol that a lot of other people use—go for it!
Remember that a great logo, however, is also memorable. This could be as simple as using clever layout, fonts and colors to lift a very simple design.
This logo from Cody Harman is a terrific example to look up to. It’s minimal (no need to be super detailed with the weights) and uses good color contrasts. The bold black of ‘coach’ suggests he means business. And since orange often signifies optimism and communication it’s a great choice to pair the black weight with.
If you want to convey a sense of “raw, manly power”, remember that weights aren’t your only option. This logo from Crunch does all sorts of things right.
It uses a great comic font (I’m immediately thinking about the Hulk), and the hand crunching suggests power and strength. It tells a visual story: you can almost hear and feel the crunching, right?
Like I said, personal training is not just about lifting weights. It can also be viewed as a complete personal transformation. Every coach probably wants you to reach the ‘I can do this’ mindset before you even start thinking about losing weight.
A logo like this one from Bare Health suggests the potential of psychological growth of working with a personal trainer. The vibrant colors and watercolor style make a great combination, while the oriental ornament reminds of yoga and other wellness techniques.
If you’re concerned whether your logo is memorable, a cool technique to use is the 5 seconds test. Let people look at your logo for 5 seconds and then ask them to try and describe/recreate it. If they are able to do so, you’re on the right track!
If you have a quick look at this logo from personal trainer Pawel Targowski, you will certainly remember the 4 simple elements: P, T and two types of weights. This particular type of logo that is traditionally used by colleges and educational institutions is also a great way to bring home the message of personal development through training.
Like we said, keeping it relevant to your industry is never a bad idea. Hone in the message of how training is an experience of both the mind and the body with an interesting design choice.
This logo from Déwatchèn yoga studio is a useful source of inspiration. The stylized meditative figure like this one is a great way to demonstrate the harmony of mind and body. It also uses a wonderful vibrant color to make this simple logo more memorable.
No one says you mustn’t use your own name or initials in fitness trainer branding. In fact, it can be a great way to connect with the right audience.
Katie Peyton opted for a stylized pink initial. As a coach that specializes in weight loss (something a lot of women seek out personal training for), the use of pink seems to be an obvious choice.
However, pairing the pink initials with sleek, grey typography helps give out a more professional feel and doesn’t make the logo “too girly”. We all know women can show real power and attitude in the gym. So you certainly don’t want to come across as condescending with a logo that’s too frilly!
And speaking of wonder women, let’s check out another example that does a good job with conveying this kind of message.
Opting for a character logo can be a great choice for personal coach branding, especially if you’re also thinking outside the box. We can all imagine a ripped dude lifting weights, but how about Leia Nicole’s sleek, power lady? The design is simple but you can still get the “essential” bits like the muscle outlines (arms and those all important abs).
While retro logos have positioned themselves quite comfortably in a lot of other industries, you’ll find few personal trainer logos that are nostalgic.
If done right though, it can really help you stand out from the crowd! Take a look at this cool vintage logo from PowerFemme. You’d expect to see the old-fashioned font and the pink and red combo on a diner, but this bold choice certainly makes for memorable fitness trainer branding!
You know how everyone always mentions Nike as an example of good logo design (well, us included)? One of the reasons why that logo is so successful is that it’s abstract, but perfectly conveys what the brand is all about (the swoosh makes associations of movement and speed).
Trainers Billy Polson and Mike Clausen’s brand Diakadi applies a similar logic to this geometric logo. Again you have an element that resembles steps and progress which are essential parts of your journey with a personal trainer. The simplicity of the black and white makes this logo quite elegant and timeless.
Of course, Nike’s logo is a one brilliant example on how to convey a sense of movement. But if you’re not Nike, sometimes it’s also fine to take a more obvious route.
This logo from Katalyst Fitness tells a compelling story. The moving character evokes a sense of action, while the fiery red and orange colors suggest ‘muscle burn’. And with some clever shading this character becomes really muscular.
Ok, so we can’t stress enough that the best logos are usually simple. However, this doesn’t mean that you aren’t allowed to play around a bit with some of the ideas we have proposed to create something truly unique!
Take a look at this logo from trainer Martin Ivanko. It’s incredibly simple, but actually incorporates several elements we’ve previously mentioned: there’s the weight, the human character (dash and circle in the middle) and the initials M.I. A combination of elements that work as a cohesive whole makes very smart design and again, yellow and orange are great choices to convey a sense of energy and optimism!
Inspired by our fitness coach logo ideas? We hope so! Make sure you always keep relevant audiences in mind and remember to send a clear message through your branding.
Of course, don’t be afraid to be bold: show your uniqueness with a personal trainer logo that is simple, memorable and has layers of meaning.
Disclaimer: The logos mentioned in this article are not works of ManyPixels, and are only showcased in an educational capacity.