Having a great presentation is an effective way to explain and communicate your ideas: But what are the different types of presentation, and how can you use presentation design and translate that to actionable objectives that drive your business?
We have compiled various types of presentations, along with examples we loved and key tips to nail them, which will hopefully give you the inspiration to go ahead and apply this to your business.
1. Sales deck presentation design
Let’s face it - no one knows your business better than you. While your product/service might intrinsically be great, at the end of the day, it’s really up to you to sell it (while being honest about it, of course) and put the word out there. Here are some examples on how to do that with a sales deck (that you can email to your customers or place on your website to get leads)
by Plato Design
Another great example is this one by LightBoard :
Another example is this one by Daniel Thomas :
Another example is this one by Brella:
by Jan Losert
Here are some great tips on how to do an effective sales deck presentation:
- Focus first on the benefits of your product/service and nothing else.
- Always have the audience in mind. This means that you must understand who your customer is and what problems they care about.
- Show testimonials. Let the results speak for themselves.
- Focus at the end of the features.
- Ask for a call to action: Your phone number, website, or email so that users can contact you.
2. Case study presentation design
Another popular way to convey information is to send a case study to your customers.
Here are some of the best practices on how to do a great case study presentation:
- Show to your customers you understand their problems really well. Some questions you may include are: Why is the problem important? Why does it matter? Why are we uniquely positioned to solve it?
- Show what steps you took to come up to the solution: Which questions did you ask yourself? What choices did you have to make to come up to the solution? What was your decision process like?
- Show them what the final solution looks like. How does it to actionable benefits for that particular customer you helped? Any numbers to share?
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3. Brand guide presentation
What’s the difference between a coffee you buy off the street and a $7 Starbucks: Perceived value!
Especially for designers making logos or packaging, which can be abstract, a great way to increase the perceived value of your work is to present it well, such as doing a brand guide by placing the logo on mockups or explaining your thought process.
by Alina Keehl
Some of the best practices to make a killing brand guide presentation:
- Place the logo on mockups
- Show the use cases of the logo
- Show to the customer what was your thought process like
4. Ebook excerpt presentation
Another unique type of presentation is to do an ebook excerpt, showing a preview of the content of your ebook, which you can then sell more effectively.
Some best practices to do an ebook excerpt presentation:
- Show which chapters you will be covering
- Use illustrations
5. Pitch deck presentation
by Nguyen Le
by Eugen Eşanu
by Brian Athey
Some tips on how to do a great pitch deck presentation design:
- Show who your team is
- Focus on showing what problem you solve, and your solutions and benefits
- Include a lot of pictures from your product
6. Coaching / workshop presentation
A great way to gain customers is also to show you are an authority in that field. When people think of you as a thought leader of an industry, they want to learn more, and you become a content creator.
By El Passion
by James Frewin
Here are some tips for nailing your coaching presentation:
- Include agenda of presentation
- Include deliverables: What you will achieve or what you request from your audience
- Show your past results/performance
7. Employee onboarding presentation
Here is how to do a great employee onboarding presentation:
- Explain to them what your company is about: Mission, vision, values
- … but make it genuine: Come up with values that made sense for the company as a whole.
- Explain to them what’s in it for them: That’s what employees will care about. It’s not about you. It’s about them.
- Show them rules/regulations.
Further resources and tips:
- Use tools such as Slideshare to spread the content of your presentation easily
- It’s all about content and value first, then design second.
- Tell a story. The core idea of giving a business presentation is to keep the user wanting to know more about you and that there is a “What’s next” in his mind. Focus on telling a story and, most of all, on presentation.
- Make it short. Unless it is a case study, people’s attention fades away after a few slides. If you need to include more resources, add a last slide with “Want to learn more?”
- Focus on improving your speaking skills: There are countless videos on YouTube about this, but it is mostly about: Speaking clearly, not using jargon, making pauses, using repetition.
- When sending a deck (to investors, clients) always send it in PDF format (or via a link) so that they can visualize it from anywhere.