For brands, there is no substitute for social media presence. Millennials are one of the largest consumers in the world, and they consider social media as part of their shopping experience. It’s where everything happens nowadays and brands would be left behind if they’re absent from the most commonly used social media platforms.
Consumers take it for granted that brands are on social media. If they can’t see you there, they instinctively distrust your brand. Most consumers check the brand’s social media before deciding whether to make a purchase or not, whether to use the service or not… This is true to a high extent for brick-and-mortar stores, but for online businesses, if they want to be successful, having a social media page is a must!
Before we start…
Before we go into detail and showcase some of the best social media strategies brands use to make their online presence worthwhile, let’s take a look at some of the social media trends.
SEO strategy in focus
Search engine optimization is a great tool to bring consumers to social media pages. Social media profiles rank in search engine results, so in order to increase visibility and drive more traffic, they need to be optimized. While it’s a good idea to use hashtags, descriptive captions with carefully chosen keywords, relevant to the content, will ensure greater discoverability and better organic ranking.
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YouTube was the giant that started it all, Facebook quickly made video content an integral part of the platform, Instagram Stories evolved into Reels and TikTok made going viral easy. Every platform loves video content and this trend isn’t going away.
The last couple of years “social distancing” became a household phrase. The world was forced to adapt to the new “normal”. Virtual meetings, work from home and lack of social events resulted in the rise of video communications. This is a new trend and it’s only getting bigger.
Social networking becomes a social marketplace
The other side-effect of the new “normal” is the popularity of online shopping. Social commerce generates billions of dollars each year and this trend is on a constant rise. 87% of consumers use social media to research and make buying decisions.
Social responsibility is the norm
People care more about the brands that show their human side. It has become a deciding factor whether they would choose one brand over the others.
Humanization of the brand
Social is the number one channel for brands to connect with consumers. People tend to engage more with the brands they can connect with. Humanization of the brands is essential for companies that want to nurture good relationships with their customers, through public posts and private messaging.
It’s worth mentioning that communications with consumers shouldn’t be limited to customer service. A simple, hearty dialog can go a long way.
What Most Successful Brands Have in Common?
- Brands that are rocking their social media activities have clear goals in mind for everything they publish – on every platform.
- They frequently engage with their fanbase.
- User-generated content is a very effective way to show a connection between the brand and the consumers.
- Video content and live streaming rule social media.
- Brands use social media to offer value and to promote their products and services on a more personal level.
No matter if you run a small business or a giant company, you can use social media to elevate your brand and to engage with your customers. Design a social media strategy with your target audience in mind and always be genuine. It pays off.