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Marketing

10 Smart Ways to Advertise Your E-commerce Store on Social Media

April 30, 2021
6 MINUTES
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Guest Writer: Voy Media

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As an e-commerce company, your main goal is to generate sales. It can be through acquiring new customers or enticing existing customers to buy from you again. But how can you run a marketing campaign without blowing up your budget?

Well, this is where social media comes in. After all, this is where the majority of your customers spend their time online.

With more than five billion active social media users worldwide, you can likely find your target customers on these platforms. You can also use social media to make your existing buyers stay loyal to your business.

Find the Most Effective Platforms

Different brands will often need other platforms to know what works best for them.

Most users today love highly visual platforms like Pinterest and Instagram, but how about other platforms?

You should consider where your target customers hang out online. That way, you would know what platforms to focus on. You might be surprised to discover an underrated social media channel that can help boost your e-commerce sales.

If you are in the search for innovative ways to promote your online store, here are ten social media marketing ideas to keep in mind.

Collaborate with Micro-Influencers

pexels-mikael-blomkvist-4152606.jpg Image credit: pexels.com

Working with micro-influencers is one of the most effective social media strategies you can do. This helps add to the product value and will persuade people to trust your brand. This explains why it is our common go-to social media advertising strategy at Voy Media Advertising Agency NYC.

But you need to pick the right influencers.

More often than not, people will choose brands that provide them with precisely what they need. Instead of investing a significant amount in celebrity endorsements, look for micro-influencers instead.

You’d find that these people have a steady number of followers depending on a specific niche or category. These influencers might be able to provide you with the right target audience for a particular product or service you’re selling.

Or they can provide you with honest reviews of a product, leading to a massive amount of people listening to them or even end up trying your product.

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Create Video Content

Creating compelling video content online also works to your advantage.

If social media sites show that people spend more time viewing your content, their social media algorithms will boost their feed.

Meaning, more people will get to consume your content, and you’ll have higher chances to expand your audience reach. This can impact your market reach and conversion rate.

Sure, producing videos for your e-commerce store can be time-consuming. But that should not always have to be the case.

Creating videos for your e-commerce store is quite simple. For instance, you can reward customers with video reviews. Another is to collaborate with social media influencers to help you create user-generated content.

Repurposing this type of content, especially for ads, is one of the best ways to generate ROI.

Not only will this serve as social proof, but it also increases the conversions for your ads.

Make Valuable, Shareable Posts

Think about the posts that you love sharing on your profile. These are content that can educate, entertain, or inspire us. Thus, you should also produce the same content for your prospects and existing customers.

Doing so can give your existing customers a reason to keep on coming back to you. Meanwhile, this can make your brand trustworthy to potential customers.

Your content can compel them to take action. This includes sharing your content or buying straight from your social media page.

Regardless, valuable and shareable content can be beneficial for your online store. It showcases your industry knowledge and expands your market reach. Because when people share your content, they help expose your business to their family and friends.

The more shares your content will have, the more exposed people will be to your brand. As a result, you are likely to turn them into customers.

Post User-Generated Content

One of the best e-commerce social media tips is to publish user-generated content because it allows you to fulfill two tasks simultaneously.

What you can do is re-post user-generated content. This can be unboxing videos or “happy mail” photos posted on your customers’ social media profiles.

Not to mention, your posting UGC will also entice users to publish your brand in the hopes of being featured on your social media pages.

So, when users tag you with their content, it’s like advertising your e-commerce store to a new audience. And this acts as free advertising on your part.

Tell a Story

pexels-liza-summer-6348140.jpg Image credit: pexels.com

As we mentioned, people love honest and authentic brands. So, go out there and tell your story!

Every brand should have a compelling story behind it and be showcased on the About Us section or one of their featured videos.

A brand that has real people behind it creates more trust than just a faceless company.

Once you have your story outlined, ensure that all your content and activities respond to it and your brand’s core.

You have to be consistent as well since it all adds up to customer loyalty.

Run a Contest or Promotion

Contests are an excellent method to spread the word on what you’re offering, drive traffic to your online store, and increase your social media followers.

Note that some websites have specific rules for holding out contests, so make sure that you know these before starting a contest.

Ensure that you’re offering one of your products as a prize and then announce it on all social media platforms you use.

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Have a Consistent Presence

Your customers want to buy from brands that they trust.

One of the best ways you can build on that potential is to stay consistent across all platforms.

Consider making your brand logo your profile picture. Next, you should come up with a banner image that showcases your brand personality, virtual storefront, and products.

Try Paid Advertising

Launching ads on social media is undoubtedly one of the most important, especially if you’re an e-commerce company.

Social media ads allow you to boost your site traffic and sell more products as long as you link them with an enticing and highly engaging landing page.

When executed correctly, social media ads can be cost-effective. That is because you can deliver ads of your products to the feeds of your most qualified customers.

Talk to Your Audience

Targeted advertising is a must, especially if you’re in the world of modern marketing. But keeping your audience updated and appreciating their feedback is equally as important. To know your audience’s wants and needs, you might need to do a survey every once in a while.

This makes the promotion of your e-commerce business much more effective. You might also want to look into the following tools:

  • Google Forms: It is one of the most effective and easy-to-use tools out there. Google Forms allows you to analyze tools, organizing them to come up with a final report.
  • Survey Monkey: An excellent survey and analyzing tool that comes with different languages.
  • Typeform: Allows the creation of personalized surveys that will generate results.

Even without face-to-face contact, social media can be an excellent tool for engaging and building solid relationships with your customers. It allows you to foster a deeply personal experience, which will draw back the individual to your online store time and time again.

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Guest Writer: Voy Media

April 30, 2021

Kevin is a founder of Voy Media Advertising Agency NY. He helps businesses maximize the benefits of Facebook Advertising – leading to a dramatic improvement in sales while pushing down costs. Voy Media thoroughly studies each client requirement and comes up with tailor-fit solutions to bring about the best results.