If you’re about to create a website for your new law office, there are some important details you need to know. Learn how to achieve high-quality web design for your new website with our list of the best law firm websites.
When potential clients search for a lawyer website, they will probably be swamped with different legal websites that offer all sorts of legal services. You need to have a proper search engine optimization strategy to rank on Google for the area you work in and be the first search result when people search for your location and expertise. But, good website design takes more than that. In the legal industry, companies often follow a pattern of sharing their values, contact information and achievements. Still, you can do more than that and wow future clients with your design.
Here are some websites that go beyond good functionality and redefine what a good user experience is when searching for legal consultation and help.
Value proposition and company mission in the spotlight
The mission and vision of a company are a key component of its marketing strategy, and oftentimes, people appreciate it when it stays true to it.
Sharing the mission and key value propositions in the headlines of the homepage helps people learn about the company, its achievements and how they help their clients achieve their needs. Don’t shy away from accentuating the things that make you appealing to customers. Whether it’s a free consultation, a better price, or your many years of experience, the key selling points should be the centerpiece of your website.
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1. Kirkland & Ellis LLP
Upon landing on the Kirkland & Ellis website, the first thing you notice is their social commitment and Pro Bono Achievements, which is their internal project and commitment to work with immigration law, LGBTQ+ rights, veterans’ benefits, criminal appeals, civil rights and sustainable development.
The web design and aesthetic of the menu page is crisp and simple, and you can easily navigate through the important components of the website, such as the Professionals, Services and Social Commitment pages. You can easily learn about the practice areas this company covers, as well as past cases they’ve worked on.
2. Hogan Lovells
The website of the Hogan Lovells law firm is seemingly a simple one, but the elegant and easy-to-navigate layout hides much more information. Apart from the great tagline and clear messaging, this website has an extensive knowledge center where you can stay informed about legal changes and read some of their content marketing pieces on different practice areas, case studies and industry data.
The company also has a commitment to diversity and inclusion across different minority groups and regions. And of course, they showcase their many awards and accomplishments.
An immediate answer to the search intent
Your website should have a thorough SEO analysis, sitemap and good site design for it to be ranking well on search engines. Taking into consideration other things, like the quality of images, making sure people know where you’re operating, optimization for mobile devices and content marketing and blogging with important keywords in mind will also help.
However, if your main landing page has a user-friendly layout that helps site visitors find what they’re looking for without scrolling up and down for ages and bouncing off your website in frustration, you are a few steps ahead already.
3. Norton Rose Fulbright
At a first glance, the Norton Rose Fulbright website is nothing special. However, scrolling a bit down, you’ll see a short summary of their main industries, fields of practice and number of legal attorneys and offices. By clicking on the ‘People’ option, you’ll find a nifty and practical search tool that allows you to quickly find your next lawyer.
4. White & Case
Apart from having a very dynamic design, the White & Case website has a very useful advanced search option that will help you find a lawyer in your area, as well as a contact form that helps site visitors reach out for any general inquiry they weren’t able to find information about.
5. Mayer Brown
If you have a specific category of law, such as family law, personal injury, criminal defense, or in Mayer Brown’s case—tax, finance and all things corporate, make sure your website shows it straight off the bat. Their legal practices cover many fields, but all can be merged under their tagline: Uniquely Positioned to Advise the World’s Leading Companies.
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6. W3IP Law
From an aesthetic perspective, the W3IP Law website isn’t nearly as good as it could be. However, from an SEO and user-friendly perspective, it’s a great attorney website. It has all the fields of law the company covers, a “Book a free appointment” button, phone number, and an “Enquire now” button that takes you to a contact form that will make it simple to reach out to an attorney that fits your case. They even thought of including a chatbot and links to social media on the forefront, something most of the companies on this list forgot.
Dynamic images and videos
Using a video or dynamic image on your main landing page’s interface looks great and engaging. However, keep in mind that it also makes your website load slower, so the impatient among your site visitors might bounce off.
7. Jones Day
The Jones Day website features a gorgeous video that encompasses the vision, practice fields, experiences and success stories. The web designers kept in mind that videos make websites load slowlier, so the video isn’t on loop. After it plays out once, you get a simple website layout with a search bar and a comprehensive interface.
WilmerHale uses a typical and probably free stock photo that represents the fields they work with. However, the slow zooming effect makes it a dynamic interface that looks engaging and interesting. The search bar helps visitors navigate through it easily, and scrolling down takes you to the current mission statement and recent news and resources.
Unique and quirky web design that helps be distinguishable
Legal marketing isn’t necessarily expected to be creative and funny. A corporate aesthetic and messaging are definitely more suitable but if your company needs to be closer to a more youthful target market that appreciates humor, there are ways to do it tastefully. Of course, we’re not suggesting being funny if you’re in criminal defense or inheritance law, but in some fields, you can allow yourself to experiment a bit.
The logo and overall branding of this Dutch law firm is based on a puma, that is supposed to be a sort of a spirit animal that reflects the fearlessness and uncompromised dedication that they give to their clients. You wouldn’t expect a puma in an urban jungle posing next to a businesswoman, but it sure helps this company relay that strong message.
10. YLAW Group
Divorce is not easy. Big changes in life can make us stressed and disturbed. But YLAW Group makes sure to put a smile on its potential clients’ faces, while at the same time reassure them that they are professionals. With catchphrases such as “Divorce may cloud your judgment… Not ours”, or “Removing the custody drama for fathers”, paired with funny and creative hero images, this Canadian law company knows how to be noticeable.
11. Bicklaw LLP
This law firm specializes in environmental law, and the website’s design shows a lot of animals, often endangered, paired with catchy taglines. As if that’s not creative enough, there’s a simple animation that makes it more engaging and unique.
Sleek and minimalist, but great design
If you’re a small law firm making your way to the heights, it’s safe to assume that you will start with a simple WordPress layout and a basic color scheme. That isn’t necessarily a bad thing that will limit your possibilities. Websites can look even better when they are sleek and simple, as you can see from the examples below.
12. AMS Advocaten
A simple layout, white background, hero image of the law firm offices and a modern monogram logo combined make the landing page of this company’s website. The red and white color scheme is an effective one, and the simple design of the menu makes sure that everything is easy to find.
13. DLA Piper
See the picture below? That is the whole landing page. You probably think that you need a lot of pages, images and features on your website, but as DLA Piper’s example demonstrates, everything can be tightly presented into a simple landing page.
14. Morgan Lewis
Finally, we have a very minimalistic, black-and-white website design for the law firm Morgan Lewis. The contemporary look of the branding assets and toned-down aesthetic makes sure that the eye is drawn to the important elements: value proposition, menu and resources page.
We hope that this selection of law firm websites helped you comprehend what yours should look like, and what are the most important elements it should consist of. For more resources about law firm branding, check out this guide and our list of law firm logos.