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Why Web Design Matters More Than a Website's Content?

Jan 4, 2022
5 minutes

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If you wonder why your website isn’t performing as you had hoped, maybe the reason is your web design. We will explain precisely why web design matters, even more than the website’s content.

Have you ever opened a website from Google results and abandoned it after mere few seconds because it wasn’t optimized for mobile devices? Or maybe, it loaded so slowly that you clicked the “close” button before it even filled up all the content and images.

Well, you’re not alone. 53% of mobile users leave a website if it takes more than three seconds to load.

Let’s face it. Poor design can make your web page irrelevant, no matter how good your content is. Even worse, it can ruin your search engine optimization (SEO), making getting any visitors on your site even harder.

The websites that are well designed and developed considering user interface and experience, and optimized for all devices, have much better chances of attracting visitors, keeping them there, and increasing conversion rates.

Whether you decide to use a free or paid template or create a custom website, here are 4 crucial reasons why web design matters even more than the content found on your pages.

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Web design sets the first impression

According to popular belief, within the first 7 seconds of meeting, people will have a solid impression of who you are. As we mentioned before, you might even have less time when it comes to your web page.

When visitors open your site, the first thing they notice are the visual elements. The images, the graphics, the fonts, the color palette are all working together to create that first impression.

Unbalanced design, mutually conflicting colors, blurry images, and graphics with random style are all factors that can decide whether the visitor will stay and start reading the content or will leave the site.

Design is not only how you present the content of your page but also your company. When the design reflects the style and personality of your brand, it creates recognition.

For new visitors, your well-designed website builds trust and value. No one would believe that you offer great customer service or high-quality products if your website looks like a relic from the 90s or 2000s.

It impacts SEO

Not many people know, but web design can hurt your SEO. Having large images and elements on your website can slow it down. Loading speed is one of the first factors that search engines check, and that can determine if your site will show up on the first or the second or third page in organic search results.

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Designers often like to put important information in the images, like slogans, CTAs, or contact information. While visual presentation of the content is good for conveying messages, it does nothing for the search spiders crawling for keywords and other written content.

If you put the important information in the images, make sure you write the alt attributes so that search bots can understand it and make a connection with the relevant searches.

Optimization is another crucial factor for SEO. Web design that is not mobile-responsive will not only ruin the user experience but will also ruin your search rankings.

Good web design converts more

A good web design will improve your conversion rate because when people like your website, they are more likely to trust your brand. 75% of users admit they judge a company’s credibility based on web design.

You can boost the conversion rate even more by understanding your target audience and potential customers, by tailoring the list of keywords and calls-to-action.

In addition to that, 71% of people are more likely to make a purchase decision if the product was referred to them by friends and family on social media. Make sure you add those social media buttons on your page and make your content shareable.

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It gives you more control

Unlike the social media channels, your website is the place where YOU are in control. You can choose what elements to include on your web page. You can use the web design to guide your visitors through the site, subtly suggesting where to read next or what action to take.

Influencing visitors to take a specific action takes planning and testing. You need to determine your goals and recognize and understand the target audience. Knowing the needs of your customers and the best way to communicate with them is the first step. The second step is finding a designer that understands you and has the know-how to transform your ideas into stunning web design.

Navigation is part of the design process. When the navigation is structured and easy to understand it helps users interact with your site correctly. It helps them find what they are looking for, what content you have and where to find it.

If the navigation isn’t straightforward and well organized, the user experience will influence whether visitors will stay or leave your website, and the bounce rate will reflect on your SEO.

Final thoughts

The role of web design is more than just creating a visually appealing website. Web designing is crucial for attracting visitors to your page by offering good usability and user experience.

A well-organized website offers easy and intuitive navigation, which can’t be engineered without a good web design.

Mobile responsiveness influences both user experience and search engine optimization. You can’t expect your website to do its job if it has terrible search rankings and is nowhere near the first page on Google’s search results.

Quality web design builds trust and value for your brand and it helps turn visitors into customers. When you offer your visitors a good user experience, they won’t just stay on your page but will keep returning in the future.

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Miodrag Magyar

January 4, 2022

An experienced creative talent with a demonstrated history of working in the advertising industry for more than 18 years. A strong creative writing professional with a special focus on creating content for marketing and social advertising projects. I have a Master's degree in Theater Directing. I love hiking, enjoy obscure music and European cinema. I am an avid fan of UFC!