20 Great Bakery Websites to Guide Your Bakeshop’s Web Design

Seeing a well-designed bakery website wasn’t all that common until recently, but times have changed. Every business needs a strong online presence these days, and this includes bakeries. No matter if it’s a big bakery chain (for example the Bimbo Bakeries website) or a local business, it should always harness the power of SEO. Here you’ll find some of the best examples, as well as tons of bakery website ideas for your business.  

How to create a bakery website?

You might wonder how to make a bakery website that will draw customers and entice them to sample your product. 

Putting your bakery online is much like putting any business online. You need stunning visuals, great color schemes, contact info (such as email addresses, telephone numbers, and your bakery address), as well as a user-friendly interface.

Getting great bakery website ideas requires a bit of research. As with all web design, bakery websites are subject to changing trends. However, this doesn’t mean you have to blindly follow what others are doing. 

Hiring a professional web designer is always a good idea if you have the funds for it. A good designer will work with you to create a unique website that will show off your bakery’s character and best features. However, it can be costly.

If you’re a small business owner, remember that there are plenty of inexpensive website builders that can help you lift your website off the ground. WordPress is definitely the most popular, but there are a few other great modern solutions like Wix and Shopify. 

Let’s take a look at a few great examples and find out how to create a bakery website that will best fit your brand!

Bakery website ideas with stunning photos

From bakery menus to social media posts, few things are as effective in getting people to pause and notice your brand, as mouth-watering photos of your sweetest treats. For the same reason, it’s a great idea to use photography on your website, especially on your landing page. Just remember that all photos should be optimized for the web so that your website can load quickly.

1. Carlo’s Bakery

Let’s start the list with a name you’ve probably heard of. Buddy Valastro’s New York bakery is slowly becoming the city’s landmark, in great part thanks to the hit show Cake Boss. This bakery business certainly has ample resources to take its digital marketing to the next level. But instead of subscribing to every new design trend, the bakery does something much more powerful: it retains a strong sense of brand identity.

Even though Buddy is a baking superstar, his personal brand and that of his bakery are connected to family values and tradition. From the bakery logo that’s very nostalgic to the lengthy About Us page with the family history, as well as inviting images of their signature dessert (cannoli) celebrating their Italian heritage, this bakery website really helps to build a lasting brand image.

2. Milk Bar

Milk Bar makes indulgent desserts that will definitely spark the inner kid in anyone. The images you’ll see on their website are all layer cakes and colorful sprinkles, igniting a sense of excitement and joy. But here's a twist: the images still have a strong sense of modern aesthetic (like a well-curated Instagram feed), and subtle motion design definitely helps catch website visitors’ attention.

This website is also a great example of ecommerce done right. Their online shop page has some more stunning photos of the cakes and other desserts, with all the prices and a quick view option for a closer look at these gorgeous treats.

3. Butter Baker

A simple slider on your homepage with the best pictures of your baked goods is a great way to get people to explore your website further. This Toronto bakery has a wonderful example of this. You can see the full range of offerings that will definitely entice the customer.

This website design is clearly geared towards ecommerce (which is a very smart thing to do in the golden age of online shopping), with a great online store. It allows the customer to peruse the various mouth-watering baked treats and beautiful cakes. However, the bakery branched out and in addition to baked goods, it also sells wonderfully whimsical party supplies.

4. Lutz Bakery

If you’re a baked goods enthusiast like myself, then you know that choosing something you want the most, out of dozens of delicious treats, can be kind of nerve-wracking. Now, when many bakery businesses are staying open for delivery or takeaway only, it’s important to make sure that your website experience provides potential customers with the same range of options they would find in a physical store.

However, this is also an opportunity to group information in such a way that purchase decision making is easier. This Chicago bakery has one of the most extensive website galleries, that allows you to browse through pictures of mouth-watering desserts for ages. However, instead of grouping everything together, they’ve split the gallery into clear sections like “wedding cakes”, or “1st birthday smash cakes”, so that visitors can easily find what they’re looking for, or simply get inspired to make their order.

Bakeshop sites with an impeccable sense of aesthetic

Using photography is important, but remember that with the Internet and social media platforms like Instagram, audiences are harder to impress with high-quality photos. It’s critical that the visual appeal of your website matches your brand, even if it’s not the most modern or trendy design out there. Here are a few website design examples that really nail a sense of aesthetic and brand image.

5. Yann Couvreur Pâtisserie

It is widely acknowledged that France is the world capital of pastry. Not only that, but the aesthetics of parisian patisseries and cafes has been both the subject of study and source of inspiration.

This parisian patisserie is a perfect example of the sophistication and elegance one would expect from such a brand. The main part of the homepage is a carousel of gorgeous pictures of various tarts, each more delicious-looking than the last. Further down, we can see even more desserts and pastries, shot in an almost fashion-photography manner. Make no mistake, this is haute pâtisserie.

6. Emporium Pies

Pies are definitely not the easiest dessert to make, but when done right, they are by far one of the most photogenic. This gorgeous website looks like it would get the stamp of approval from Martha Stewart: from the elegant color palette to their tagline “Fine Pies for Fine Folk”.  

Like their signature dessert, this bakery website is both decorative, yet elegant. There’s plenty of white space letting the designs and photos breathe, while even the little details like classy serif fonts and pretty floral illustrations add to the aesthetic appeal. Also, since they specialize in one type of baked goods, their menu is very simple yet effective. Pies flip around to reveal the ingredients and whimsical names such as “Lord of the Pies'' and “Merry Berry”.

7. Magnolia Bakery

Remember when we said that in this industry you don’t have to be a slave to trends? Well, the Magnolia Bakery website is probably the best example to prove that point. This bakery started out as a small local bakery in New York in 1996 and now operates in several cities across the world including LA, Chicago, Boston, Abu Dhabi and Doha.

But even though they’ve grown a lot, the website still retains a sense of local charm. The textures and patterns found on this website belong to a different era of web design, but in this case, it works great to convey a sense of tradition and, well, sweetness. And it continues to be one of the best-ranked bakery websites thanks to its long tradition, but also because it’s very responsive. Along with a regular menu, you can also find weekly cupcakes, which are these bakers’ specialty.

8. SusieCakes

Knowing your target audience is extremely important, and this website is a great piece of web design inspiration in that respect. So many different people love baking: from professional chefs to college students, and we’re definitely past the point where the token image of a baking mom is the only way to connect with potential customers.

And yet, if these are indeed your target clients, then a modern take on this can be spot on. SusieCakes is a brand that values family and tradition (the founder was inspired by her mom’s and grandmother’s recipes). And the bakery web design really caters to its target audience; from the vibrant color palette to nostalgic childhood photos, and even a cute “mom” illustration tucked in the menu bar. It’s all about simple homecoming (Susie says “If you can’t spell it don’t bake with it”), and this lovely website really brings the story home.

9. Sweet Mae’s Cookies

Like the name suggests, this bakery specializes in delicious cookies. The company takes pride in their history and roots, and share their story as a key part of their identity. 

Their website embraces maximalism and retro aesthetics. This is what absolutely sets it apart from the sea of sleek minimalism present in modern web design. The patterned backgrounds and charming illustrations give it character and uniqueness that’s bound to be remembered. In their flavor gallery, the viewer can see all the delicious options.

10. LA Baking

As another critical branding asset, your website should be another way to increase brand awareness and tell your brand’s story. The best bakery website ideas often incorporate strong branding elements, such as logos, color schemes, and taglines. This website design is a great example to learn from, as you’ll immediately see what the brand is all about, once you’re on their homepage.

The website celebrates a family-owned local business with a simple design (only 4 sections on the site), and beautiful, yet genuine photos of the bakery interior as well as products. Everything from the earthy color palette to the friendly tone (instead of “scroll down” they have “come on down, buddy!), shows a casual, friendly bakery you’d love to have in your neighborhood. And if not, don’t worry - they deliver!

Homepage videos

Videos are a great way to tell your brand’s story, but also engage website visitors and keep them interested. This is a tricky thing to do if you’re making your bakery website from scratch: there’s always a risk of videos being unresponsive or slowing down your page. However, if you use a website builder with ready-made templates and plugins, it’s usually fairly simple to include videos in your web design.

11. Billy’s Bakery

Billy’s Bakery in New York City has a website that will really amp your sugar craving. Icing cupcakes, cutting into a large slice of indulgent cake, these are just a couple of the scenes that pop up on their homepage video.

Beyond that the website does a great job at catering to a younger audience: you can see the two young business owners that are behind it and are quickly redirected to the bakery’s Instagram feed, where the visual magic really happens. It’s well-curated and pretty, but it still looks very genuine with different types of posts, including numerous photos of customers enjoying their sweetest treats.

12. LA Farm Bakery

The following bakery website presents a more upscale version, with an almost seductive video of the art of breadmaking. The slow kneading, the satisfying texture of bread dough, it really makes you crave a slice of freshly baked bread. Their story is all about French excellence in baking and bringing it to the US customers.

Since this is an “authentic French bakery” in North Carolina, it was important for the website design to retain a sense of elegance and sophistication, which it does with great success. You won’t see colorful layer cakes anywhere: earthy color palettes, a French patisserie interior, professional uniforms, as well as the coffee shop section of their website all serve to show a classy and elegant experience.

13. Mochi Joy Donuts

Mochis and donuts sound like a match made in heaven.This Indiana-based bakery specializes in making wonderful hybrid treats. 

The homepage is as bright and joyful as mochi donuts. Simple visuals, augmented by a playful logo and a subtle rainbow sprinkle backdrop give the introduction video space to shine. The video informs the viewer about different flavors quickly, easily and succinctly. It’s a perfect addition to this streamlined, yet still charming website.The menu toolbar on the left leaves no room for confusion, and navigating the site is as simple as can be.

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14. Porto’s Bakery

Porto’s is another bakery that takes pride in their coffee. On their homepage, you can see a brief intro video showcasing sweet treats as well as their artisanal brews. It goes on to show a range of other goods including meals, sandwiches, and rich glazed cakes. If, like them, your cafe and bakeshop has a range of different products on offer, a video can be a great way to showcase it all in a simple, digestible way. 

Their elegant bakery logo (chef’s hat) and other design elements tell the story of a refined, yet modern brand, that has a lot to offer. They also have a unique offer called “Bake From Home”, where they deliver unbaked goods to your door so you can prepare them fresh at home. Talk about adapting well to the current circumstances!

Simple bakery website ideas

Unlike coffee shops that seem to have been overwhelmed by modern, millennial aesthetics, when it comes to bakery branding, a simple honest approach still works surprisingly well. This is especially true if your bakery business is a small local shop, catering to a select group of clients. In that case, you don’t really need a whole lot of bells and whistles on your website. Instead, go with a simple design (a great way might be to use a ready-made WordPress theme) and include all the key information about your bakery (opening times, menu, e-commerce options).

15. Gayle’s Bakery

This cute website is a terrific example to look at, as it really conveys a sense of community: from the photo of their cute bakeshop to call-to-action to sign up for their newsletter, landing on this website makes you feel like it’s not a place you’re going to visit just once.  

Another way in which they enforce a sense of community is the invitation to purchase a Gayle’s gift card, which you can send by email or phone, making it a perfect gift for someone you may not be able to see in present times.

16. Alliance Bakery

Establishing a local presence is hugely important for your SEO, and ultimately your entire digital marketing strategy. This means using the right keywords, blogging regularly about topics your customers might be interested in, but also making sure that potential customers immediately identify your business as local, upon landing on your website.

Alliance Bakery in Chicago has a rather minimalist website design, but its location is a hugely important part of their branding (you can even see Chicago in their logo). Scrolling down you’ll see a short description of where exactly you can find this classy bakery. The bakery founder is a chef specializing in European pastries, but whose experience and education are closely tied to the city. His own biography perfectly fits the brand promise: “French-inspired with a modern twist”!

17. Bittersweet Pastry Shop

Being able to order online is important. People live increasingly fast and busy lives, so ease of access plays an important role in the success of any business. Bittersweet is a bakery and cafe, so they made sure to be able to cater to regular clientele with easy delivery options.

The website itself is crisp and polished, and easy to navigate, with a very professional aesthetic that won’t go out of style anytime soon. It has a prominent CTA button, and all product categories readily available. If you wanted to make a quick order for yourself or surprise a loved one with a sweet gift, this website would certainly be a treat to use!

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18. Bimbo Bakeries

In this list, we’ve focused primarily on small local bakeries. The Bimbo Bakeries website is a hub for a giant company. It shows that a great website is imperative for any business, big or small. As the largest commercial bakery in the US, it makes sense that it showcases all its subsidiaries and daughter-brands.

The Bimbo Bakeries website itself doesn’t have a menu, but it does have an amazing overview of the company. It tells the story of its history, as well as its current projects and involvement with charities.

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19. Wildwood

Wildwood is an Australian bakery that’s all about sustainability, community, and the magic and craft of baking. It wants to bring back the whimsy into baking and celebrate how a good baked treat can bring people together, without having a negative environmental impact.

The bakery shop website certainly reflects that mission. It’s simple, yet incredibly engaging. It’s well organized, with only three sections in the menu it avoids clutter and lets the products speak for themselves. The color palette is unique and memorable, and little illustrations definitely bring the air of whimsy, charm and childhood nostalgia into the design.

20. Fox in the Snow

When it comes to simplicity, Fox in the Snow is a terrific example. It’s a bakery/coffee shop based in Ohio, that prides itself on their rustic baked goods and artisanal coffee. Their website reflects this dedication with its streamlined, minimalist, yet still visually interesting look.

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The homepage greets the viewer with the shop’s charming leaping fox logo that looks straight out of a storybook, as well as a small gallery of photos. To the left, we see a streamlined menu toolbar that’s easy to understand and navigate. Like the website, the menu is simple, no muss, no fuss. In the age of over-produced content this simplicity is a breath of fresh air.

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Conclusion

When you think about how to create a bakery website for your business, you should always start from what makes your brand special. Think about how your bakery is different from other possible competitors, and what the star products are.

Make your website as authentic as possible, and of course delight and entice the viewer with pictures of your tasty pastries. If you specialize in wedding cakes, make sure you have an easy way for the possible clients to reach you and discuss details in person or via a video call.

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