20 Great Bakery Websites To Guide Your Bakeshop’s Web Design

Seeing a well-designed bakery website wasn’t all that common until recently, but times have changed. Every business needs a strong online presence these days, and this includes bakeries. 

No matter if it’s a big bakery chain (for example the Bimbo Bakeries website) or a local business, a well-designed website shows professionalism and builds trust.

Still, with a product as simple as baked goods, creating a website that leaves a lasting impact can be challenging. We’ve collected some of the best examples of bakery websites that awaken the taste buds and fuel creative ideas!

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Bakery website ideas with stunning photos

From bakery menus to social media posts, few things are as effective in getting people to pause and notice your brand, as mouth-watering photos of your sweetest treats. 

For the same reason, it’s a great idea to use photography on your website, especially on your landing page. Just remember that all photos should be optimized for the web so that your website can load quickly.

1. Carlo’s Bakery

Buddy Valastro’s New York bakery is slowly becoming the city’s landmark, largely thanks to the hit show Cake Boss. This bakery business retains a strong sense of brand identity instead of following every new design trend.

Even though Buddy is a baking superstar, his personal brand and bakery are connected to family values and tradition. Everything about this bakery website helps to build a lasting brand image: from the nostalgic bakery logo and family history on the About Us page to celebrating their Italian heritage with stunning images of their signature dessert - Cannoli.

2. Milk Bar

Milk Bar has one of the best cake bakery websites, with mouth-water layer cakes and colorful sprinkles, igniting a sense of excitement and joy. Stll, the images have a modern aesthetic (like a well-curated Instagram feed), and subtle motion design definitely helps catch website visitors’ attention. 

This website is also a great example of ecommerce done right. Their online shop page has some more stunning photos of the cakes and other desserts, with all the prices and a quick view option.

3. Butter Baker

A simple slider on your homepage with the best pictures of your baked goods is a great way to get people to explore your website further. 

‍Butter Baker’s website design is clearly geared towards ecommerce with a great online store. However, the bakery branched out and in addition to baked goods, it also sells wonderfully whimsical party making supplies.

4. Lutz Bakery

If you’re a baked goods enthusiast like myself, then you know that choosing something you want the most, out of dozens of delicious treats, can be kind of nerve-wracking.

So, one of the most important considerations on your bakery web pages is clear navigation. 

‍Lutz Bakery has one of the most extensive website galleries, that allows you to browse through pictures of mouth-watering desserts for ages. However, instead of grouping everything together, they’ve split the gallery into clear sections like “wedding cakes”, or “1st birthday smash cakes”, so that visitors can easily find what they’re looking for.

Bakeshop sites with an impeccable sense of aesthetic

Using photography is important, but remember that with the Internet and social media platforms like Instagram, audiences are harder to impress.

It’s critical that the visual appeal of your website matches your brand, even if it’s not the most modern or trendy design out there. Here are a few website design examples that really nail a sense of aesthetic and brand image.

5. Yann Couvreur Pâtisserie

Frenchy pastry is world known, while Parisian cafes and bakeries are also famous for their impeccable aestheitc. 

‍Yann Couvreur Pâtisserie is a perfect example of the sophistication and elegance one would expect from such a brand. The main part of the homepage is a carousel of gorgeous pictures of various tarts, each more delicious-looking than the last. Further down, we can see even more desserts and pastries, shot in an almost fashion-photography manner. Make no mistake, this is haute pâtisserie.

6. Emporium Pies

Like their signature dessert, this bakery’s website is both decorative, yet elegant. There’s plenty of white space letting the design elements and photos breathe, while even the little details like classy serif fonts and pretty floral illustrations add to the aesthetic appeal. 

Also, since they specialize in one type of baked goods, their menu is very simple yet effective. Pies flip around to reveal the ingredients and whimsical names such as “Lord of the Pies'' and “Papa don’t Peach”.

7. Magnolia Bakery

Magnolia Bakery started out as a small local bakery in New York in 1996 and now operates in several cities across the world including LA, Chicago, Boston, Abu Dhabi and Doha. 

But even though they’ve grown a lot, the website still retains a sense of local charm. The textures and patterns found on this website belong to a different era of web design. In this case, it works great to convey a sense of tradition and, well, sweetness. 

And it continues to be one of the best-ranked bakery websites thanks to its long tradition, but also because it’s very responsive and user friendly

8. SusieCakes

Knowing your target audience is extremely important, and this baking website is a great reminder of that. 

‍SusieCakes is a brand that values family and tradition (the founder was inspired by her mom’s and grandmother’s recipes). And the bakery web design really caters to its target audience; from the vibrant color palette to nostalgic childhood photos, and even a cute “mom” illustration tucked in the menu bar. It’s all about simple homecoming - as Susie says “If you can’t spell it don’t bake with it”..

9. Sweet Mae’s Cookies

Sweet Make’s Cookies bakery website embraces maximalism and retro aesthetics. This is what absolutely sets it apart from the sea of modern minimalist websites we see nowadays. 

The patterned backgrounds and charming illustrations give it character and uniqueness that’s bound to be remembered. In their flavor gallery, the viewer can see all the delicious cookie options.

10. LiMa Cakes

If the previous examples were a little too retro and sugary for your taste, then LiMa Cakes might be right up your alley.

This Toronto-based bakery creates wedding cakes that look like they belong in an art gallery. It’s not surprising considering the founder’s background and interest in graphic design, painting and sculpture.

If you happen to be a master baker (or even hope to become one), go for a more elegant color palette, like this one. It exudes professionalism and helps to put the cake designs center stage.

It’s also a clever idea to put wedding cake photos against a dark or black background. As they’re usually predominantly white, this will create a stark contrast and allow every detail to shine through.

Homepage videos

Videos are a great way to tell your brand’s story, but also engage website visitors and keep them interested. This is a tricky thing to do if you’re making your website from scratch: there’s always a risk of videos being unresponsive or slowing down your page. 

However, if you use a website builder with ready-made templates and plugins, it’s usually fairly simple to include videos in your web design.

11. Billy’s Bakery

Billy’s Bakery in New York City has a website that will really amp your sugar craving. Icing cupcakes, cutting into a large slice of indulgent cake, these are just a couple of the scenes that pop up on their homepage video.

Beyond that the website does a great job at catering to a younger audience: you can see the two young business owners that are behind it and are quickly redirected to the bakery’s Instagram feed. It’s well-curated and pretty, but it still looks very genuine with different types of posts, including numerous photos of customers enjoying their sweetest treats.

12. LA Farm Bakery

The following bakery website presents a more upscale version, with an almost seductive video of the art of breadmaking. The slow kneading, the satisfying texture of bread dough, it really makes you crave a slice of freshly baked bread. 

Since this is an “authentic French bakery” in North Carolina, it was important for the website design to retain a sense of elegance and sophistication. You won’t see colorful layer cakes anywhere: earthy color palettes, a French patisserie interior, professional uniforms, as well as the coffee shop section of their website all serve to show a classy and elegant experience.

13. Mochi Joy Donuts

Mochis and donuts sound like a match made in heaven.This Indiana-based bakery specializes in making wonderful hybrid treats. 

The homepage is as bright and joyful as mochi donuts. Simple visuals, augmented by a playful logo and a subtle rainbow sprinkle backdrop give the introduction video space to shine.

14. Porto’s Bakery

Porto’s is another bakery that takes pride in their coffee. On their homepage, you can see a brief intro video showcasing sweet treats as well as their artisanal brews. It goes on to show a range of other goods including meals, sandwiches, and rich glazed cakes. If, like them, your cafe bakery website features a range of products, a video can be a great way to showcase them.

Simple bakery website ideas

Unlike coffee shops, bakery branding must be built on a simple and honest approach. This is especially true if your bakery business is a small local shop catering to a select group of clients. Just a simple design (use any ready-made WordPress theme) with all the key information about your bakery will do.

This is especially true if your bakery business is a small local shop. In that case, you don’t really need a whole lot of bells and whistles on your website. Instead, go with a simple design (a great way might be to use a ready-made WordPress theme) and include all the key information about your bakery. 

15. Get Whisked

If you’re looking for effective homepage design inspiration - this is it.As you enter the website you’ll find yourself looking down at a busy baking counter with one simple CTA button inviting you to enter the website. You’ll soon discover this effective site belongs to an 11-year-old baker, who’s running her own business and donating a portion of her proceeds to charity. Talk about inspiring!

But even if we put the incredible story aside,Get Whisked is a great source of inspiration. It’s got a powerful storytelling element to it: you start from learning about the young business owner, to her process, products and finally, customer testimonials. 

Pair that with high-quality images and dynamic layout, and you’ve got a killer website in just one page!

16. Alliance Bakery

Establishing a local presence is hugely important for your SEO, and ultimately your entire digital marketing strategy. This means using the right keywords, blogging regularly about topics your customers might be interested in, but also making sure that potential customers immediately identify your business as local, upon landing on your website.

‍Alliance Bakery in Chicago has a rather minimalist website design, but its location is a hugely important part of their branding (you can even see Chicago in their logo).

17. Bittersweet Pastry Shop

Being able to order online is important. People live increasingly fast and busy lives, so ease of access plays an important role in the success of any business. Bittersweet Pastry Shop made sure to be able to cater to regular clientele with easy delivery options.

The website itself is crisp and polished, and easy to navigate, with a very professional aesthetic that won’t go out of style anytime soon. It has a prominent CTA button, and all product categories readily available.

18. Bimbo Bakeries

In this list, we’ve focused primarily on small local bakeries. The Bimbo Bakeries website is a hub for a giant company. It shows that a great website is imperative for any business, big or small. As the largest commercial bakery in the US, it makes sense that it showcases all its subsidiaries and daughter-brands.

The Bimbo Bakeries website itself doesn’t have a menu, but it does have an amazing overview of the company. It tells the story of its history, as well as its current projects and involvement with charities.

19. Wildwood

Wildwood is an Australian bakery that’s all about sustainability, community, and the magic and craft of baking.  And this bakery shop website certainly reflects that mission. 

It’s well organized, with only three sections in the menu it avoids clutter and lets the products speak for themselves. The color scheme is unique and memorable, and little illustrations definitely bring the air of whimsy, charm and childhood nostalgia into the design.

20. Fox in the Snow

When it comes to simplicity, Fox in the Snow is a terrific example.

The homepage greets the viewer with the shop’s charming leaping fox logo that looks straight out of a storybook, as well as a small gallery of photos. To the left, we see a menu toolbar that’s easy to understand and navigate. Like the website, the menu is very straightforward and user friendly.

Conclusion

When you think about how to create a bakery website for your business, you should always start with what makes your brand special. Think about how your bakery is different from other possible competitors and what the star products are.

Make your website as authentic as possible, and, of course, show off pictures of your bakery products. If you specialize in wedding cakes, make sure you have a web page on your website with all the contact information so customers can contact you easily.

If you need help creating your bakery shop website, you’re in the right place! ManyPixels offer flat-rate graphic and web design services starting at just $549!

That’s a fraction of the cost you’d pay a qualified freelancer or traditional design agency. For a single monthly rate, you can get your website designed, and all the assets you need for it, such as logos, illustrations, and more!

Start today or book a free demo to learn more.