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20 Great Bakery Websites to Guide Your Bakeshop’s Web Design

Pastries, anyone? Seeing wonderful pictures of freshly baked bread and elegant cakes can pique the curiosity of even the greatest carb haters. A great bakery website is the first step towards growing your business. Let's take a look at some of the best examples.

Web design
June 5, 2023
15
min

Seeing a well-designed bakery website wasn’t all that common until recently, but times have changed. Every business needs a strong online presence these days, and this includes bakeries. No matter if it’s a big bakery chain (for example the Bimbo Bakeries website) or a local business, it should always harness the power of SEO. Here you’ll find some of the best examples, as well as tons of bakery website ideas for your business.  

How to create a bakery website?

If you are wondering how to make a bakery website that will draw customers, you need to:

  1. Putting your bakery online is much like putting any business online. So, make it visually appealing with stunning visuals, great color schemes, and a user-friendly interface.
  2. Make sure you have all the contact information (such as email addresses, telephone numbers, and your bakery address) on your website.
  3. Do research on bakery website ideas and trends.
  4. Hire a professional web designer if you have the funds. They can help create a unique website that highlights your bakery’s character and best features.
  5. If you’re a small business owner, use an inexpensive website builder like WordPress, Wix, or Shopify if you're on a budget.

Let’s take a look at a few great examples that you can use as a bakery website template and create a bakery website that will best fit your brand!

Bakery website ideas with stunning photos

Posting optimized mouth-watering photos of your sweetest treats on your landing page and socials can work wonders. Needless to say, the bakery menus on the landing page should make it easy to navigate your website.

1. Carlo’s Bakery

Buddy Valastro’s New York bakery is slowly becoming the city’s landmark, largely thanks to the hit show Cake Boss. This bakery business retains a strong sense of brand identity instead of following every new design trend.

Even though Buddy is a baking superstar, his personal brand and bakery are connected to family values and tradition. Everything about this bakery website helps to build a lasting brand image: from the nostalgic bakery logo and family history on the About Us page to celebrating their Italian heritage with stunning images of their signature dessert - Cannoli.

2. Milk Bar

Milk Bar's top-notch cake bakery website showcases indulgent desserts that bring out the inner child. The vibrant images of layer cakes with colorful sprinkles evoke joy, blending a modern aesthetic akin to a curated Instagram feed, enhanced by subtle motion design for visitor engagement.

One of the best elements of Milk Bar’s website is how they blend eCommerce into their website. The stunning photos of bakery products, prices, and quick-view options can only generate more sales.

3. Butter Baker

This Toronto-based bakery combines the elements of a great website design and a well-designed online store. A simple slider can help you showcase the best pictures of your baked goods. The full range of offerings will definitely entice the customers.

The website design allows the customers to peruse the various mouth-watering baked treats and beautiful cakes. However, the bakery branched out and now also supplies party items.

4. Lutz Bakery

It is crucial that your website experience provides potential customers with the wide range of options they would find in a physical bakery. Lutz Bakery, based in Chicago, has one of the most extensive image galleries on its website. It not only allows customers to browse through the pictures but also helps in making buying decisions.

However, this is also an opportunity to group information in such a way that purchase decision making is easier. This Chicago bakery has one of the most extensive website galleries, that allows you to browse through pictures of mouth-watering desserts for ages. However, instead of grouping everything together, they’ve split the gallery into clear sections like “wedding cakes”, or “1st birthday smash cakes”, so that visitors can easily find what they’re looking for, or simply get inspired to make their order.

Bakeshop sites with an impeccable sense of aesthetic

Using photography is important, but remember that with the Internet and social media platforms like Instagram, audiences are harder to impress with high-quality photos. It’s critical that the visual appeal of your website matches your brand, even if it’s not the most modern or trendy design out there. Here are a few website design examples that really nail a sense of aesthetic and brand image.

5. Yann Couvreur Pâtisserie

It is widely acknowledged that France is the world capital of pastry. Not only that, but the aesthetics of parisian patisseries and cafes has been both the subject of study and source of inspiration.

This Parisian patisserie is a perfect example of sophistication and elegance. The homepage showcases a carousel of gorgeous pictures of various tarts. Further down, we can see even more desserts and pastries, shot in an almost fashion-photography manner.

Make no mistake, this is haute pâtisserie.

6. Emporium Pies

Emporium Pies’ gorgeous website looks like it would get the stamp of approval from Martha Stewart. From the elegant color palette to their tagline, “Fine Pies for Fine Folk”, every design element builds a striking brand image.

Like their signature dessert, Emporium Pies’ website is decorative and elegant. The white space around photos lets them breathe, and some little details like classy serif fonts and pretty floral illustrations add to the aesthetic appeal. 

Also, their specialization in pies helps them keep their menu simple yet effective. Pies flip around to reveal the ingredients and whimsical names such as “Lord of the Pies'' and “Papa Don’t Peach.

7. Magnolia Bakery

The Magnolia Bakery’s website is probably the best example to prove our point that you must not always follow trends. A New York-based bakery, founded in 1996, now has locations in LA, Chicago, Boston, Abu Dhabi, and Doha.

But even though they’ve grown a lot, the website still retains a sense of local charm. The textures and patterns found on this website belong to a different era of web design, but in this case, it works great to convey a sense of tradition and, well, sweetness. And it continues to be one of the best-ranked bakery websites thanks to its traditional bakery products

8. SusieCakes

SusieCakes knows how to entice its target audience, right from professional chefs to college students. SusieCakes is a brand that values family and tradition. After all, the founder was inspired by her mom’s and grandmother’s recipes).

And the bakery web design really caters to its target audience, from the vibrant color palette to nostalgic childhood photos and even a cute “mom” illustration tucked in the menu bar. The tagline (Simple. Classic. Delicious.) really helps this lovely website tell a homely story.

9. Sweet Mae’s Cookies

As the name suggests, this bakery specializes in delicious cookies. The company takes pride in its history and roots and shares its story as a key part of its baking identity. 

Their website embraces maximalism and retro aesthetics. This is what absolutely sets it apart from the sea of sleek minimalism present in modern web design.

The patterned backgrounds and charming illustrations give it character and uniqueness that will be remembered. In their flavor gallery, the viewer can see all the delicious options.

10. LA Baking

When a brand tells its story, it is a critical branding asset to increase brand awareness. The best bakery website ideas often incorporate strong branding elements like logos, color schemes, and taglines. LA Baking’s website design quickly tells you about the brand once you’re on its homepage.

The website celebrates a family-owned local business with a simple design (only 4 sections on the site) and beautiful yet genuine photos of the bakery interior and products. Everything from the earthy color palette to the friendly tone (instead of “scroll down” they have “come on down, buddy!). This suggests a casual, friendly bakery you’d love to have in your neighborhood.

la baking bakery website.jpg

Homepage videos

Website videos are a great way to tell your brand’s story, but also engage website visitors and keep them interested. This is a tricky thing to do if you’re making your bakery website from scratch: there’s always a risk of videos being unresponsive or slowing down your page. However, if you use a website builder with ready-made templates and plugins, it’s usually fairly simple to include videos in your web design.

11. Billy’s Bakery

Billy’s Bakery in New York City has a website that will really amp up your sugar craving. Their homepage shows videos of icing the cupcakes, slicing down a large cake, and more.

The website showcases the bakery’s Instagram feed, where the visual magic really happens - a great strategy to cater to a younger audience. The feed is well-curated and pretty, but it still looks very genuine with different types of posts, including numerous photos of customers enjoying their sweetest treats.

billy-s bakery website.png

12. LA Farm Bakery

The following bakery website presents a more upscale version, with an almost seductive video of the art of breadmaking. The slow kneading, the satisfying texture of bread dough, it really makes you crave a slice of freshly baked bread. 

Since this is an “authentic French bakery” in North Carolina, it was important for the website design to retain a sense of elegance and sophistication. You won’t see colorful layer cakes anywhere. Earthy color palettes, a French patisserie interior, professional uniforms, as well as the coffee shop section of their website all serve to show a classy and elegant experience.

13. Mochi Joy Donuts

Mochis and donuts sound like a match made in heaven.This Indiana-based bakery specializes in making wonderful hybrid treats. 

The homepage is as bright and joyful as mochi donuts. Simple visuals, augmented by a playful logo and a subtle rainbow sprinkle backdrop give the introduction video space to shine. The video informs the viewer about different flavors quickly, easily and succinctly. It’s a perfect addition to this streamlined, yet still charming website.The menu toolbar on the left leaves no room for confusion, and navigating the site is as simple as can be.

14. Porto’s Bakery

Porto’s is another bakery that takes pride in their coffee. On their homepage, you can see a brief intro video showcasing sweet treats as well as their artisanal brews. It goes on to show a range of other goods including meals, sandwiches, and rich glazed cakes. If, like them, your cafe and bakeshop has a range of different products on offer, a video can be a great way to showcase it all in a simple, digestible way. 

Their elegant bakery logo (chef’s hat) and other design elements tell the story of a refined, yet modern brand. 

Simple bakery website ideas

Unlike coffee shops, bakery branding must be built on a simple and honest approach. This is especially true if your bakery business is a small local shop catering to a select group of clients. Just a simple design (use any ready-made WordPress theme) with all the key information about your bakery will do.

15. Gayle’s Bakery

This cute website is a terrific example to look at, as it really conveys a sense of community: from the photo of their cute bakeshop to call-to-action to sign up for their newsletter, landing on this website makes you feel like it’s not a place you’re going to visit just once.  

Another way in which they enforce a sense of community is the invitation to purchase a Gayle’s gift card, which you can send by email or phone, making it a perfect gift for someone you may not be able to see in present times.

16. Alliance Bakery

Local SEO is a crucial part of any digital marketing strategy, and it is important that local customers quickly find your website on search engines and recognize it as a local business. This includes using location-based keywords, blogging regularly about bakery-related topics, etc.

Alliance Bakery in Chicago has a rather minimalist website design, but its location is a hugely important part of its branding (you can even see Chicago in its logo). Scroll down, and you’ll see a short description of where exactly you can find this classy bakery. 

The bakery founder is a chef specializing in European pastries, but whose experience and education are closely tied to the city. His own biography perfectly fits the brand promise: “French-inspired with a modern twist”!

alliance bakery website.jpg

17. Bittersweet Pastry Shop

Being able to order online is important. People live increasingly fast and busy lives, so ease of access plays an important role in the success of any business. Bittersweet is a bakery and cafe, so they made sure to be able to cater to regular clientele with easy delivery options.

The website itself is crisp and polished, and easy to navigate, with a very professional aesthetic that won’t go out of style anytime soon. It has a prominent CTA button, and all product categories readily available.

18. Bimbo Bakeries

In this list, we’ve focused primarily on small local bakeries. The Bimbo Bakeries website is a hub for a giant company. It shows that a great website is imperative for any business, big or small. As the largest commercial bakery in the US, it makes sense that it showcases all its subsidiaries and daughter-brands.

The Bimbo Bakeries website itself doesn’t have a menu, but it does have an amazing overview of the company. It tells the story of its history, as well as its current projects and involvement with charities.

19. Wildwood

Wildwood is an Australian bakery that’s all about sustainability, community, and the magic and craft of baking. It wants to bring back the whimsy into baking and celebrate how a good baked treat can bring people together, without having a negative environmental impact.

The bakery shop website certainly reflects that mission. It’s simple, yet incredibly engaging. It’s well organized, with only three sections in the menu it avoids clutter and lets the products speak for themselves. The color palette is unique and memorable, and little illustrations definitely bring the air of whimsy, charm and childhood nostalgia into the design.

20. Fox in the Snow

When it comes to simplicity, Fox in the Snow is a terrific bakery website example. It’s a bakery/coffee shop based in Ohio, that prides itself on their rustic baked goods and artisanal coffee. Their website reflects this dedication with its streamlined, minimalist, yet still visually interesting look.

The homepage greets the viewer with the shop’s charming leaping fox logo that looks straight out of a storybook, as well as a small gallery of photos.

To the left, we see a streamlined menu toolbar that’s easy to understand and navigate. Like the website, the menu is simple, no muss, no fuss. In the age of over-produced content this simplicity is a breath of fresh air.

Conclusion

When you think about how to create a bakery website for your business, you should always start with what makes your brand special. Think about how your bakery is different from other possible competitors and what the star products are.

Make your website as authentic as possible, and, of course, show off pictures of your bakery products. If you specialize in wedding cakes, make sure you have a web page on your website with all the contact information so customers can contact you easily.

Creating a website can not only be a marketing tool for your bakery but also enable you to collect online orders from customers, thus, maximizing your business.

Just like you are the experts in pastries and cakes, we at ManyPixels are the experts in designing amazing websites for businesses like yours.

Get in touch with ManyPixels to learn more about how we work!

I hold two degrees in history, and am currently working on a project of creating a digital library of Medieval manuscripts. I still like to have a foot in the 21st century though, so I write freelance about my other big passion, art and design. All Lord of the Rings references and puns I make are intentional.

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