10 Digital Marketing Materials You Need For Your Small Business

As a small business, you may not have the marketing budget of a large corporation. However, that doesn't mean you can't create digital marketing materials that are professional and effective. 

With some creativity and elbow grease, you can quickly create a marketing kit that will help you promote your business online and offline.

Your marketing kit doesn't have to be huge or expensive - it needs to be well-organized and include the essential materials to help you market your business effectively. Here are some things to consider adding to your marketing kit:

• A company logo or other branding materials 
• A product or service brochure
•  A press release (or several)
•  Samples of your work (if applicable)
•  A list of frequently asked questions about your business

With these materials in hand, you'll be well on your way to marketing your small business like a pro!

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Why do you need digital marketing materials?

If you want to promote your small business effectively, digital marketing materials are a must. By having a variety of assets at your disposal, you can reach more people, connect with them on a deeper level, and ultimately drive more sales and brand recognition.

Plus, marketing materials are great for building trust with potential customers. When people see that you have a professional website and well-designed marketing collateral, they're more likely to do business with you.

Finally, digital marketing materials can help you save time and money in the long run. By investing in quality assets upfront, you can avoid the need for constant redesigns down the road.

What are Digital marketing materials?

Digital marketing materials are any marketing that is in digital format. This can include website banner ads, social media posts, email marketing campaigns, and even some digital signage.

By using digital marketing materials, businesses can more easily target their marketing efforts to specific demographics and track the results of their campaigns.

Additionally, digital marketing materials can be updated more quickly and easily than traditional marketing, making them ideal for businesses that need to make frequent changes to their marketing strategy. Overall, digital business marketing materials offer several advantages over traditional marketing materials and are an essential part of any successful marketing campaign.

1. Website

As the foundation of your digital presence, your website is one of the most crucial marketing materials you need for your small business. Your website should be well-designed, easy to navigate, and informative. It should also be responsive, meaning it looks good on both desktop and mobile devices.

As the foundation of your online presence, your website is one of the most crucial marketing materials you need for your small business. Your website should be well-designed, easy to navigate, and include vital information such as contact information, pricing, and in-depth information about your product or service. It should also be responsive, meaning it looks good on both desktop and mobile devices.

If you don't have a website for your small business, now is the time to create one. You can hire a web designer to build a custom site or use a platform like WordPress or Squarespace to create a DIY site. Make sure that whichever route you choose, you have a professional and effective website.

2. Social Media Graphics

ocial media is a powerful marketing tool for small businesses. Not only does it allow you to reach a wider audience, but it also gives you the chance to build relationships with potential and current customers.

To make the most of social media, you need to have high-quality graphics that represent your brand. This could include cover photos, profile pictures, posts, and even ads. If you don't have a design background, you can hire a graphic designer or use designs from the ManyPixels royalty-free illustrations gallery. There are over 2500 designs you can use.

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3. Email Marketing Templates

Email marketing is a great way to stay in touch with your customers and promote your small business. However, if you want people to actually read your emails, you need to make sure they're well-designed and engaging.

One way to do this is to create email marketing templates that are aligned with your brand. This could include a branded header, color scheme, and even images or videos.

4. Infographics

There’s no doubt about it; infographics are one of the hottest marketing tools around. They’re highly shareable, so they can help you reach a wider audience, and they’re also a great way to show off your company’s expertise. Not to mention, they’re just plain fun to look at.

These infographics will also help you gain backlinks to your website, which will help your business's local SEO presence.

But what exactly is an infographic? An infographic is a visual representation of data or information. They can be used to promote just about anything, from a new product to an upcoming event. And because they’re so visually appealing, infographics are more likely to be shared than other marketing materials for small businesses, like blog posts or whitepapers.

So if you’re looking for a creative way to promote your business, an infographic may be just what you need. Just make sure to put some thought into the design and content, and you’ll be sure to create something that will get attention and get results.

5. Display Ads

And because they rely on visuals, they'll help your business stand out from the competition. Running display ads and having a retargeting campaign in place will give potential customers that your business is everywhere in the online space and inspire a sense of trust.

It will also keep your business top of mind, which is essential for marketing success. So if you're looking for a way to boost your online visibility, include display ads in your marketing mix.

There are many great places to find templates for this type of graphic. Canva has a great banner library, and the tool also allows you to customize them for your needs.

6. Landing Pages

If you're running a small business, then you know that every customer counts. That's why landing pages are so essential - they're your chance to make a great first impression and convert traffic into paying customers. A well-designed landing page will help your business stand out from the competition and bring in new customers. 

Think of your landing page as the first impression of your business. It should be clear, concise, and informative, with a solid call to action. Landing pages are also an excellent opportunity to show off your brand personality.  If you are a local business with a Google Business Profile, sending traffic to a dedicated landing page will help conversions.  

So don't be afraid to have some fun with it!  By including relevant marketing materials and clear calls to action, you can give potential customers everything they need to make a purchase. So if you're looking to boost your business, start by creating a landing page that will help conversion rates grow.

7. Presentations

If there’s one digital marketing asset people tend to overlook, it’s great presentations. The truth is presentations are a lot more versatile and useful than you think.

Whether you want to present an annual review to your teammates, pitch to potential investors, or create a downloadable lead magnet for prospective clients - a well-designed slide deck is the way to go. 

Although you might think presentation templates will do the trick, it’s not always that simple. Creating something that perfectly aligns with your branding and, more importantly, content will help hold viewers’ attention and instill a sense of professionalism and trust. 

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8. Ebooks, checklist, case studies

Lead generation is one of the most important digital marketing tactics you can employ. However, in this day and age, where virtually every website has a downloadable freebie to offer, you really need to step up your game to generate leads successfully.

One prerequisite for that is a well-designed lead magnet. This is definitely a task left to a professional designer, especially with long-form content like ebooks. They know how to organize all the information, and add visual assets to create a reader-friendly experience.

Short-form content like checklists or templates is also highly-effective. In this case, you’ll also need a killer lead generation landing page that will give visitors a glimpse of what they’ll get by downloading. 

9. Icons

If you're like most people, you probably don't give much thought to icons. But did you know that custom icons can actually be excellent marketing materials for your business? That's right - a well-designed icon can help your business stand out from the competition.

Think about it - when you see a professional, high-quality icon, it immediately gives off the impression that the company behind it is also professional and high-quality.  And that's precisely the kind of reputation you want your business to have.

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So if you're looking for a way to give your business an edge, consider investing in custom icons or take a clever shortcut with the ManyPixels free icons gallery. They just might be the secret weapon you've been looking for.

10. Videos

Last but not least, videos are an indefensible part of any digital marketing strategy nowadays. This type of marketing and the technical skills needed to create video assets is usually not something you can DIY. So you might want to hire a video marketing agency.

Of course, a great, cost-effective alternative to traditional promotional video are motion graphics. They are highly versatile and can be used for promotional videos, eye-catching social media content, even as a way to boost your site’s performance.

Get all your marketing materials at a fixed monthly rate!

This is by no means an exhaustive digital marketing materials list. And as you might imagine, getting your digital marketing materials on a rolling basis can quickly become expensive if you work with freelancers.

On the other hand, big digital marketing agencies will charge thousands of dollars to handle all your marketing needs.

For a much more sustainable, cost-effective solution check out our creative-as-a-service company!

Starting at just $599 a month, you can get all your digital marketing materials in one place. With our Business plan at $999 a month, you can even request motion graphics and video editing.

But that’s not all! Our comprehensive design packages also include print design services, so you can get business cards, packaging, even trade show assets, such as banners, flyer or signage.

Professional design is only a few clicks away! If you have any questions or concerns, feel free to book a 1:1 consultation for a chance to ask us any questions.