14 Sleek Financial Logos Fit for a Digital Age

Money makes the world go round, and people like bankers, accountants and financial consultants help us all move together with it. If you’re on the hunt for the perfect finance logo, here are 14 wonderful examples to learn from.

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Geometric financial logo designs

Although there’s room to experiment, design in the finance industry still needs to uphold a certain level of professionalism. Geometric shapes are a great way to make your company logo look more interesting, but maintain a more polished, professional look.

1. Mastercard

When you think of a financial company logo, this is likely the one that first comes to mind. Mastercard’s new logo was created in 2016 and is a simplified version of the old one (the circles in the old logo were intertwined). The new logo is cleaner and the letters are lowercase to indicate the company’s move from a credit card system to including other ways of electronic payment.

2. Bank of America

This is another corporate logo that’s been refreshed recently and another great example to illustrate the power of clean geometric shapes. Previously the lines that make up the flag were set closer together which often made the Bank of America logo blurry in smaller spaces.

3. Holded

Accountancy is another branch of the financial industry which has made big strides towards digitalization. Holded is a cloud accounting software. Their logo includes color gradients that always look great in digital media, fit for a company in the digital world.

4. Deutsche Bank

This leading German bank was established way back in the 19th century and their current logo has persisted over an impressive period of 46 years! Designed in 1974 by graphic designer Anton Stankowski the signature “Slash in a Square” is seen to represent growth (slash) and security (square). 

Wordmarks for modern finance logos

This type of logo is extremely versatile. Opt for a classic serif font if you want to convey a sense of tradition and respect or find a graphic designer to create custom typography that will give your business a young and exciting look. 

5. Ally

Ally is a mobile bank with a fantastic fintech logo. It’s very simple, yet the playful round ‘a’ makes a wonderful symbol to use on social media and business cards. 

6. N26

Another online bank whose minimal logo matches the simplicity of their business name. What I love about this contemporary banking logo is the style that reminds me of the Chanel 5 logo a little bit, which immediately gives it a sense of elegance and style. 

7. American Express

This new update of the American Express logo got rid of the gradients in the background and opted for a solid, clean background. The rebranding also included an alternative version for use on smaller spaces (e.g. social media like Twitter).

8. Paysend

This fintech company has a very modern wordmark that matches its mission to “change how money is moved around the world”. Note that purple is a very popular trend in the SaaS industry, so it’s no surprise that many fintech logos are purple.

Versatile icons for unique financial logo designs

While geometrical shapes and wordmarks are something you can achieve even with free  logomakers (although don’t expect the most original results), using a custom icon will make your logo design much more unique and memorable.

9. Simple

This icon is a representation of a guilloche pattern that is created through geometric steps defined by mathematical equations. While the mathematical background is fitting, Simple’s logo stands out because of its decorative look and soft lines.

10. Otransfer

If your financial business deals with e-payment or online transactions, you’ll probably immediately think of arrows as a logo option. This logo designer created a much softer and more dynamic look for the two arrows (so that they can also resemble receipts or bills).

11. Fluid

Fluid is a finance app that helps college students get access to interest-free loans. It’s interesting that the company pointed out the similarity in shape with Tinder’s logo, which is another app many college students use!

12. Monarch

If you’re looking for a more nature-inspired logo design, this personal finance management can certainly give you some food for thought. The distinct shape of a monarch butterfly is paired with elegant serif letters with softer edges that help achieve a more modern look.

13. Bunny Money

This brilliant savings app allows you to donate money to several nonprofit organizations connected to this app. The logo designer explained the connection between finance and common good is represented through the use of rigid shapes paired with bright, optimistic colors.

14. Budgetbakers

Modern fintech logos like Bugetbakers make customers are supposed to make potential clients feel more at ease in the world of finance. And what better way to do it then this cute, mint green donut with sprinkles!

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Get your money’s worth with ManyPixels!

We hope this list of exciting modern logos has convinced you that even in an industry as serious as finance, boring logo templates are out!

There’s more than one way to get a professionally designed logo. You can hire a freelance designer or start a logo contest and get submissions from a global community of designers. While they have their perks, both of these options are pretty time consuming.

If you don’t want to splurge on an expensive branding agency, a design subscription is a fantastic choice. With one affordable monthly price you can get a logo, brand guide, and any other marketing materials you need to tell your brand’s story.

At ManyPixels our rates start as low as $599! Work with a team of designers and project managers to help you create a logo. Let’s start working on your logo design today!