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17 Fonts That Are Perfect for Gym Branding

17 Best Gym Fonts to Use in Your Branding Designs

Dec 14, 2020
7 minutes


Check out these awesome athletic fonts that you can use for creating a professional brand image for your gym or fitness studio.

Great typography can make all the difference when it comes to creating a unique gym logo or marketing materials like flyers and social media graphics.

Different gyms have different styles, so here’s a versatile list of high-quality typefaces to fit any athletic brand.

High quality sans serif fonts

When it comes to professional branding and logo design, crisp sans serif fonts are definitely the way to go if you want to create a clean and modern brand image. Check out the following examples fit for busy fitness centers.

1. FTY Delirium (from $25)

The geometric, bold lettering on this free font would make a perfect display font for signage and poster design across your fitness center. It comes in OTF and TTF format and many glyph alternatives that will allow you to incorporate it perfectly into any design.

delirium gym font.png

2. SGT Jhon O (from $12)

This stencil font is inspired by the military, so it works very well to inspire a sense of power and physical strength. If you have a weightlifting or boxing studio, this font will certainly hit the mark with your target audience (I could easily imagine it being a great electrician or woodcutter logo font). But the geometric lettering makes it a crisp, fresh font that will ensure your designs don’t feel cluttered or noisy.

sgt jhon gym font.jpg

3. OK- Esport (free for personal use)

This athletic font definitely has a retro feel to it, but with a more contemporary twist. It would make a good logo font, and as a display typeface would look great in larger sizes (e.g. on posters and large signage). Contact the graphic designer if you are interested in buying the commercial license for this font.

ok esports gym font.png

4. Grind($20)

The graphic designer behind this font describes it as “oozing strength and toughness” and we would have to agree. It’s a very bold statement font, so even though you’d have to pay for commercial use, it might be a worthwhile branding asset. An exciting font like this would make any print templates, such as gym flyers or business cards pop.

grind gym font.jpg

5. Maiden Crimes (from $19)

The angular shapes of the lettering make it a great gym font. You will probably have to pay for a commercial license, but you can use it for free if your gym is part of a charity or nonprofit organization!

maiden crimes gym font.png

Serifs and slab serifs

In the fitness and sports industry, serif fonts are most commonly found in traditional varsity fonts and logos. Of course, this more traditional font family has heaps of creative, contemporary alternatives, so make sure to explore plenty of options!

6. Freshman(free)

It goes without saying that this font would make an ideal choice for a campus gym. Still, it would give almost any gym that fancy, varsity vibe that even someone who’s out of college might appreciate. If you’ve got branded merch for your gym, this font would definitely give it a touch of class. Although it’s a free font it comes in just one style, so you might need to search for some further options to use in your branding.

freshman gym font.png

7. National Championship - Line Series (from $32)

Another fun font that will take you straight to the sports court, National Champion is available for purchase from Creative Market and supports several languages that use the Latin alphabet. This slab serif comes in four different weights and twelve styles, so if you like the way it feels, it’s definitely worth paying a little extra for this useful typography bundle.

national champion gym font.png

8. Promesh (free)

We mentioned this basketball-inspired font in our list of yearbook fonts, but since it has a definitive athletic quality it would also make a pretty awesome gym typeface. It comes in three styles, with 78 basic glyphs. It’s free for personal and commercial use.

promesh gym font.jpg

8. Jersey Letters (free)

As the name suggests, this font looks like it belongs on a varsity jacket. It’s got a definitive old-school style, so if you opt for this free font make sure that your target audience is one that will appreciate this kind of nostalgic aesthetic.

jersey letters gym font.png

Retro fonts

If you think of the famous Gold’s gym logo, you can see why retro fonts can make such a good choice for your gym or fitness center. There are plenty of different ways to incorporate a vintage aesthetic into your branding, and here are a few cool retro gym fonts you should consider.

Find the best fonts that will make your logo stand out

Download our guide on logo typography

10. Spills (from $49)

This groovy font has a rockabilly aesthetic that seems perfect for a gym where you want to workout, but also have some fun! It would make for a wonderful gym logo in case your offer includes group sports facilities.

spills gym font.jpg

11. Fenway (from $10)

There’s no rule saying that gym fonts all have to be bulky Latin wide typefaces or slab serifs. This marvelous script font named after the iconic baseball field has a great retro vibe, without being cartoonish. With this font, you also get an EPS and AI file which allows modifying the font completely in a program like Photoshop or Illustrator to suit your needs.

fenway gym font.jpg

12. Amarante (free)

Art Nouveau isn’t exactly a retro style you’ll see very often in the gym and fitness industry, but the following font makes a strong case for taking this vintage style into consideration. Amarante is a free font with condensed shapes that take inspiration from the Art Nouveau movement, but with a cleaner look. It might not be the best font choice for a boxing gym, but for a ladies gym (which maybe includes a spa center) this font could be a very classy option.

amarante gym font.png

13. Goosepimple (from $17)

At first glance at this grunge typeface might seem like a perfect Halloween font, but it could also work equally well as a gym logo font. After all, not all gyms are glamorous or trendy. There’s something to be said for a dingy, urban aesthetic that many gyms have and this kind of font would speak very well to their target market.

goosepimple gym font.jpg

14. Heatwave (from $18)

If you love to crank up some 80s classics for your workout, then you’ll love this 1980s inspired font. It would certainly look great paired with neon colors and gradients, but if you opt for a bold visual statement like this, make sure that you stay consistent throughout your branding.

heatwave gym font.jpg

Dynamic brush fonts

This type of script fonts also have a very strong, athletic quality; they remind us of a scoreboard on a sporting event. A dainty calligraphy script might not be exactly appropriate, but the great thing about brush fonts is that they can be bulky and bold while maintaining that human feel.

15. Sectar (from $49)

This font looks a little bit like a video game font, but I suppose going to the gym has a similar sense of trying to achieve your personal best or “reach the next level”. The important thing to remember if you go with a font like this is to keep the other design elements minimalistic, to avoid creating a noisy design. It’s free for personal use, so you can always grab a demo version and see how you feel about using this font before purchasing the commercial use license.

sectar gym font.png

16. Driver Power ($14)

If you like the grunge aesthetic, but don’t want to put people off with something that looks way too… well, grungy, this font is a wonderful alternative! It’s a handwritten brush font that mimics the style of graffiti, so it’s another gym font perfect for edgy, urban fitness centers.

driver power gym font.jpg

17. Wakeling (from $14)

Many of the fonts on the list have wide bulky letters that convey a sense of power and strength. But the power of good graphic design is that it allows you to combine different elements into a whole that looks and feels coherent. This script font has a much softer feel but paired with high quality stock photos of people working out, it gives the design a sense of power and movement. It’s a great option for advertising fun and energetic cardio sessions.

wakeling gym font.jpg

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Danica Popovic

December 14, 2020

Having lived and studied in London and Berlin, I'm back in native Serbia, working remotely and writing short stories and plays in my free time. With previous experience in the nonprofit sector, I'm currently writing about the universal language of good graphic design. I make mix CDs and my playlists are almost exclusively 1960s.