Illustrations are a great way to capture visitor attention and add value to your content. We’ve compiled 11 ways to use illustrations in 2019 to grow your business.
Probably the most popular type of illustration: Show. Don’t tell. Having a unique illustration in your header can tell your visitor about your service or product (and probably help with bounce rate too!), but not only, but it can also help with your branding.
Coming soon illustration
If you do not have time to fully code or launch your service or product, a good way to validate future demand is to create a coming soon page with an illustration. Coming soon, pages are faster to create than landing pages, and you just need to communicate your value proposition / an email capture form and a beautiful illustration to get started.
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Blog post illustrations
Blog post illustrations really help to share your content over social media or simply to make the post more attractive (like this one!)
Here are some of our favorite styles of blog post illustrations:
Features / product in action illustrations
Another way to use your product is to show characters using your product/service.
Blog post promotion Facebook ad
One way to use illustrations is to retarget visitors from your website with an ad linking to your blog post.
Wrike is a work management solution that creates a lot of content and then use Facebook Ads to retarget it.
Ebook chapters illustrations
So you’ve created an Ebook? Now create small illustrations for each chapter!
Illustrations for different use cases
Another way to use illustrations is to create a Use Case page to show how your product or service may benefit a certain type of clients and why. Slab is making good use of illustrations for their product.
By JT Grauke
Long-form content illustrations
A very good example of long-form content and guide illustrations in action is found on the site of Backlinko, a marketing blog that recently wrote a guide about keyword research.
They first start with a very clear header and bullet points to show what they’ll talk about:
This is immediately followed by a clear call-to-action which prompts users to subscribe to the newsletter to download the PDF:
Followed by a small illustration set for each chapter:
And each chapter has its own illustration as well:
All in all, it really makes the article structured and a pleasure to read, which probably helps rank Backlinko content higher in Google (try googling Keyword Research, for example!)
Carousel ad illustrations
Another popular form of illustrations (especially on mobile!) is to use them in the carousel ad.
Here are some examples from Flock, a communication and collaboration tool for teams.
Illustrations for infographics
Probably the most popular: Using illustrations for your infographics.
Social media post illustration
Another way to create engaging content on social media is to use illustrations for your social media posts.
This is an example from Tech In Asia.