Back to Blog
ManyPixelsMar 21, 2019

11 Ways to Use Illustrations to Grow Your Business in 2019 (with Design Examples)

Illustrations are a great way to capture visitor attention and add value to your content. We’ve compiled 11 ways to use illustrations in 2019 to grow your business.

1. Header illustrations

Probably the most popular type of illustration: Show. Don’t tell. Having a unique illustration in your header can tell your visitor about your service or product (and probably help with bounce rate too!) but not only, it can help with your branding.

enter image description here

By Valeria Rimkevich

2. Coming soon illustration

If you do not have time to fully code or launch your service or product, a good way to validate future demand is to create a coming soon page with an illustration. Coming soon pages are faster to create than landing pages and you just need to communicate your value proposition / an email capture form and a beautiful illustration to get started.

enter image description here

By Dmitrii Kharchenko

3. Blog post illustrations

Blog post illustrations really help to share your content over social media or simply to make the post more attractive (like this one!)

Here are some of our favourite styles of blog post illustrations:

enter image description here

By Magda Koscianska

enter image description here

enter image description here

By Margarida Mouta

enter image description here

By Sloan

enter image description here

By Magda

enter image description here

By Tubik

enter image description here

by 初夏Ruby


4. Features / product in action illustrations

Another way to use your product is to show characters using your product / service.

enter image description here

By Dmitrii Kharchenko

5. Blog post promotion Facebook ad

One way to use illustrations is to retarget visitors from your website with an ad linking to your blog post.

Wrike is an work management solution that creates a lot of content and then use Facebook Ads to retarget it.


6. Ebook chapters illustrations

So you’ve created an Ebook? Now create small illustrations for each chapter!


7. Illustrations for different use cases

Another way to use illustrations is to create a Use Case page to show how your product or service may benefit certain type of clients and why. Slab is making good use of illustrations for their product.

enter image description here

By JT Grauke

8. Social media post illustration

Another way to create engaging content on social media is to use illustrations for your social media posts.

This is an example from Tech In Asia


9. Long-form content illustrations

A very good example of long-form content and guide illustrations in action is found on the site of Backlinko, a marketing blog which recently wrote a guide about keyword research.

They first start with a very clear header and bullet points to show what they’ll talk about:


Which is immediately followed by a clear call-to-action which prompts users to subscribe to the newsletter to download the PDF:


Followed by a small illustration set for each chapter:


And each chapter has its own illustration as well:


All in all, it really makes the article structured and a pleasure to read which probably helps rank Backlinko content higher in Google (try googling Keyword Research for example!)

10. Carousel ad illustrations

Another popular form of illustrations (especially on mobile!) is to use them in carousel ad.

Here are some examples from Flock, a communication and collaboration tool for teams.


11. Illustrations for infographics


Probably the most popular : Using illustrations for your infographics.


More from our Blog

DanicaFeb 12, 2020

20 Awesome Fonts Youtubers Use that You Should Try

I used to work with a guy who could tell fonts apart with just one look. Though I’m still not convinced this is the most marketable skill, choosing the best font for your video can really help you stand out on Youtube.... Read more
ManyPixelsOct 30, 2019

7 Graphic Design Basics Every Designer Should Know

So, you’re looking to get into graphic design and you don’t know where to start. It’s an understandable predicament. The nature of design means that there are so many elements to consider and, though the fundamentals of graphic design are important, the only limits are your creativity. Creativity is a pretty tough thing to box in, after all. That said, there are some principles of design and basic concepts that seem to span across all areas of design. As a beginning graphic designer, these are the concepts that you need to learn about. In this article, we look at seven basic principles of graphic design that are essential to understand as you learn about theory in design school or teach yourself the elements of design. By understanding the basics, you can begin to expand your knowledge and see how these concepts fit into the broader landscape of design and art in general.... Read more
ManyPixelsOct 30, 2019

4 Graphic Design Ideas to Impress Your Clients

Perhaps you have gone into graphic design thinking it’s all about creative freedom and the romantic notion of putting together the perfect designs to match your tastes. While that’s part of it, another main part of being a graphic designer is client relations. Working with clients quickly shows you that there is much more to being a graphic designer than making designs. As a graphic designer, impressing your clients is perhaps the most important thing you can do to grow your business. Identifying and responding to a client’s needs is crucial to make sure that they are satisfied with your work.... Read more