How to Choose the Right Instapage Pricing Model for Your Business

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Instapage Pricing Models: How to Choose the Right One for Your Business

Instapage Pricing: Choose the Best Plan for Your Business

Find out more about the Business and Enterprise plans on landing page builder Instapage—and which one is right for you.

November 30, 2020
3 minutes


We’re taking a closer look at the different Instapage pricing options to help you make the most out of this landing page builder.

If you’ve just created a website for your business (perhaps using a website builder like WordPress), you know the effort and skill it takes to create the best landing page. From things like search engine optimization to making sure your page contains the relevant calls to action, this is the first thing your customers will usually see when introduced to your business, and in that respect, the most important part of your online presence.

The same way a great custom landing page works on your website, a landing page for your marketing campaigns is a way to create marketing automation and move visitors more quickly through your clickfunnels. They’re often used for events, offers, webinars, or resources that will require visitors to share their emails. Similar platforms you might have heard of are Unbounce and Leadpages.

Instapage has a range of useful functionalities and plugins that are great for integrating your Instapage landing page with the rest of your website. In this article, we’ll look at the different pricing plans available and what you get with each one.

How does Instapage work?

Landing pages have a huge impact on your conversion rates and SEO, and ultimately the success of your business. You might want to add popups on your main landing page or other sections of your website (e.g. blog articles) that will lead visitors to a different page, dedicated to a specific campaign or offer.

And this is where Instapage is really worth the investment. Instead of hiring a web developer and designer to create each one of these pages, you can easily create dozens of different variations with Instapage. It’s also a very useful tool in a/b testing. With both of the plans, you’ll get plenty of useful features to help you optimize each new page for the specific use you have in mind.

You can choose one of over 200 templates available from Instablock manager, the platform’s page editor. Or you can create a completely custom landing page yourself.

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Since the platform operates on a drag and drop model, landing pages and templates are easily customizable. When it comes to ease of use, Instapage is definitely one of the best landing page builders.

The great thing about a landing page builder like Instapage is that you don’t need any knowledge of a coding language like CSS or HTML, even for more complex tasks like integrating third-party apps or solutions for email marketing, ecommerce or anything else you might want to use. Instapage offers integration with SalesForce, ZOHO Office, Facebook, Google Analytics and MailChimp, to name a few.

Instapage pricing

Now that you have a basic understanding of what Instapage is used for, let’s dive into the different pricing options with this landing page software to help you decide which one is the best for you.

Although Instapage does not have a free plan, they do offer a 14-days free trial/demo version on both of the paid plans. No credit card information needed!

Business plan

This plan previously known as Core costs $199 per month, or $149 per month if you pay the lump annual sum. This is what is included in the Business plan:

  • 30.000 unique visitors per month and no conversion limits
  • 30 landing pages
  • 5 subaccounts
  • 5 team members

Business plan features include:

  • Instablocks editor
  • Thor Render Engine: faster loading;
  • Postclick Score: measures ad to experience relevancy;
  • AdMap: visualization for your campaigns for easier matching of ads with landing pages;
  • Multi-Step Forms
  • Server-Side A/B Testing
  • Heatmaps: visualization for visitor behavior;
  • Conversion Analytics
  • Dynamic Text Replacement: matching copy with visitors search for better PPC performance;
  • Zapier Integration
  • Salesforce Integration
  • Marketo Integration
  • HubSpot Integration
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO): log into Instapage using the Google account connected to your company.

Even if you plan to build landing pages every month, this plan is probably suitable for almost any type of small business. On the other hand, 30 landing pages per year might be limiting for marketers or big agencies that build landing pages for many clients.

Also, 30,000 visitors per month should be more than enough to cater to most small businesses and startups.

Beyond those numbers, the difference between Business and Enterprise plans comes down to customization. The higher tier plan allows you to adapt your landing page to the needs of each unique visitor, so if this is something that’s critical for your business, read on.

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Enterprise plan

When it comes to pricing, the Enterprise plan doesn’t have a set price but rather is subsequently estimated according to what sort of features you would like, as well as the number of custom landing pages or visitors you need.

Personalization is the key feature of this plan and one that’s a great plan for large marketing teams. Essentially, with this plan, you’ll be able to connect a specific landing page to a specific ad, which leads to a better user experience and possibly more conversions.

What is included in this plan:

  • Everything in basic
  • Enterprise SSO (Okta & OneLogin)
  • 1:1 Ad-to-Page Personalization: easily match landing pages with relevant ads or posts;
  • Real-Time Visual Collaboration
  • Editable Global Blocks: edit a block once and the change will automatically affect all pages where the block appears;
  • AMP Pages & Experiences: creating fast-loading mobile pages and Google-AMP powered landing pages for more conversions;
  • Direct Lead-Bypass: bypass Instapage serves and send leads directly into your CRM;
  • Audit Logs: monitor account history;
  • Guaranteed Uptime-Enterprise SLA: Instapage offers a guarantee that your landing pages will be available 99,9% of the time.
  • Ad Spend Conversion Attribution: see the conversion cost of each a/b test variant;
  • Page Migration Services
  • Dedicated Launch Specialist
  • Customer Success Manager
  • Custom Feature Implementation

A key aspect in which the Enterprise plan stands out is customer support. With this plan, you’ll get a dedicated Customer Success Manager and Launch Specialist, who are there to help you get your landing page off the ground quickly (and start seeing results), and they assist you with interpreting data and analytics to improve your landing page performance. In addition to that, you’ll also have access to audit logs which allows you to view account history and troubleshoot security issues.

Which Instapage plan should you choose?

If you’re a small business, especially in case you’re just starting out, the Business is definitely the plan for you. On the other hand, if you’re planning a huge campaign with over 30,000 visitors per month you will need to switch to the Enterprise plan.

instapage pricing which plan to choose.jpg

The good thing about it is that this plan’s price is customized, so you might not end up paying way over your budget if you don’t go overboard with features. Finally, if you think you’ll require a lot of support throughout the process of creating and managing your landing pages, with the Enterprise plan you’ll have an entire support team at your disposal so this is also something to bear in mind.

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Danica Popovic

November 30, 2020

Having lived and studied in London and Berlin, I'm back in native Serbia, working remotely and writing short stories and plays in my free time. With previous experience in the nonprofit sector, I'm currently writing about the universal language of good graphic design. I make mix CDs and my playlists are almost exclusively 1960s.