The Most Popular Social Media Trends for 2021

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The Best Social Media Trends for 2021

Top 10 Social Media Trends for 2021

Here are the hottest 2021 social media trends: from the types of content you should use to general behavior on social media channels.

March 19, 2021
6 minutes


Whether you’re a marketer, small business owner or content creator, here are the hottest social media trends you need to know about.

If you’ve ever spent two hours on “I’m just going to check my Instagram real quick”, then you know what power social media has over our lives.

But perhaps this feeling although very real is subjective. Well, in terms of actual data, the importance of social media on the economy is even more striking. Here are some striking numbers:

  • Over half of the world’s population is on social media
  • 43% of people reported increased use of social media during the covid-19 pandemic
  • After Google, the top-visited websites were YouTube and Facebook
  • Around 40% of 16-54-year-olds search for brands on social media
  • Instagram got over 111 million new users last year
  • LinkedIn passed a milestone of 700 million users

And the list goes on. Social media isn’t going anywhere as a marketing and networking channel, but the rapid growth can also mean that it can become more difficult to beat the competition and reach your customers. Stay on top of the latest social media trends to make sure your strategy can fit changing expectations with your audiences.

We’ve split the hottest trends into 2 sections, new and emerging types of content, and general trends related to social media demographics and behavior.

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Danica Popovic

March 19, 2021

Having lived and studied in London and Berlin, I'm back in native Serbia, working remotely and writing short stories and plays in my free time. With previous experience in the nonprofit sector, I'm currently writing about the universal language of good graphic design. I make mix CDs and my playlists are almost exclusively 1960s.