Social Media Design Tricks to Achieve Your Business Goals

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Social Media Design Tricks for Small Businesses

#Social Media

Social Media Marketing Design Advice for Small Businesses

October 11, 2021
6 minutes


If you are looking to improve the social media marketing strategy for your small business with good design, look no further. Here are five simple tactics that will put your company on the map.

Whether it is paid advertising or free social media posts, being present online can help your small business be discovered by the right target audience and successfully measure the success of your marketing efforts.

It’s a well-known statistic that half of the world’s population is using at least one social media channel, and spends an average of 2.5 hours on social media every day. Over 70% of marketers consider it an effective marketing tool, and over half of social media users browse products on these channels.

One effective way to make your social media content exemplary is to use good graphic design. Not only does it look professional and catchy, but it can also help sway the ideal customer’s brand perception e through the use of a good marketing design plan and principles. Here is some simple advice that will help you use it to its full potential.

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Creativity will get those high engagement rates

Our attention span is becoming shorter by the day as we spend more time on social media and are exposed to a deluge of material. So, getting people to pause and truly notice what you’re selling is one of the most essential responsibilities design plays in your social media marketing approach.

Graphic design for social media is more than a pretty picture with some text on top. It’s critical to utilize specific font styles, color schemes, and graphical layouts depending on the information you wish to share. A typeface that is unrelated to the image’s main message, for example, might make it appear confused, inconsistent, or plain unattractive.

By using a creative graphic on Instagram, Facebook or pretty much any social platform, you attract more people to your profiles and see the engagement in real-time. Here’s an example of a creative social ad that uses irony, yet gets the message across right away.

Different design on different social media channels helps you get noticed

Managing multiple social networks, especially if you are not a marketer, can be very tiring. Each social media account has its audience, different preferences and configurations.

Luckily, there are many social media management tools available, some free and others paid (or with limitations), that can help you save time and improve your social media strategy.

Another thing to know about design on social media is that different platforms have a somewhat different demographic, and hence different trends in what is considered to be catchy and trendy.

So, you need to adapt your designs for each social media. If something works for Instagram, it doesn’t mean it’s acceptable for LinkedIn.

Here is an example of ads on Instagram, which are extremely visual and self-descriptive:


vs. ads on LinkedIn which require more copywriting, text and information about the business from the get-go.

In true Instagram fashion, the ads there are always very visual, enticing and quite simple. You can go with either horizontally or vertically aligned photos or videos, as well as stories.

Facebook is notorious among marketers for changing its interface and ad specs very often, so it’s hard to keep track with all the new details they incorporate.

But, at the same time, it probably has the most sophisticated and well-targeted marketing system of all social networks (sometimes not for a good cause though!). As of 2021, there are ads in these different placements and formats on Facebook: News Feed, Carousel, Right Column, Marketplace, Instant Article Ads and Stories.

LinkedIn has four different types of visual ads, which always look far more professional and stern, usually because this professional networking platform is used more for B2B marketing. As a small local business, you might find Instagram and Facebook more useful to reach your ideal audience.

Adding a face to the story can help target audiences memorize the brand

For many people, a brand’s social media presence looks unpresentable and hard to remember. However, by having a brand representative or ambassador, or one of your employees that can walk the audience through the services and products you cover, you can add a friendly face to the brand that they can feel more connected to.

This brand ambassador can post from their personal profiles, but you can also add their face to the social media designs in ads and visual posts to make it seem like the advice comes from an expert.

Here is an example of this, coming from one of our clients at ManyPixels.

Copy of -3800 - Youtube Thumbnails March 2020 - Jeanette Knutti.jpg

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Consistent branding will help brand awareness

For contemporary companies, social media is one of, if not the most essential marketing mediums. However, creating visuals in this sector might be difficult for a variety of reasons. To begin, you must typically follow established size, quality, and format standards.

Next, because social media users are bombarded with images, it might be difficult to make your business stand out.

People will enjoy a distinctive appearance and feel if your content and graphics are consistent with your brand. It doesn’t have to be the most complicated or fancy graphic you’ve ever seen. It’s all about being one-of-a-kind.

Take a peek at these awesome Slack adverts. It properly encapsulates the brand’s essence. You can see people dressed professionally, implying that Slack is designed for professional teams.

It is, however, modern and enjoyable to use, which the ad’s comedy clearly portrays. To top it off, the ad uses Slack’s characteristic hues (purple, yellow, and pink), ensuring that a strong brand image is built in the minds of viewers.

slack social media ads.jpg

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Stefanija Tenekedjieva

October 11, 2021

Journalist turned content writer. Based in North Macedonia, aiming to be a digital nomad. Always loved to write, and found my perfect job writing about graphic design, art and creativity. A self-proclaimed film connoisseur, cook and nerd in disguise.