Get the Most Out of Wix Landing Page Design

Can you create landing pages in Wix? Absolutely! But while it’s pretty easy to find a great-looking Wix landing page, choosing the best design for your business is a bit trickier. Here are some tips that will help Wix landing page templates work for you!

Wix is a free-to-use platform where you can create beautiful pages for your website. It sounds straightforward. But with the importance of a landing page, this process deserves some extra thought and consideration.

This article will look at the meaning of landing page design and what makes it so important. After that, we’ll share a quick how-to, our tips and tricks, and examples of great landing pages for you to get inspired by. Let’s dive in!

What is a landing page ?

A landing page is a single page on your website where people ‘land’. For example, it’s the page people are led to after clicking a button in your advertisement. Or after scanning a QR code.

A landing page can be a completely different page from your homepage. But your homepage can also be your landing page. This depends on where you want to drive your traffic to.

A landing page can be a great asset if you advertise a specific service or product. Here’s a hypothetical scenario to show you. Imagine you are selling a product. A bag, for example. You’ve just launched a new collection, and so you want to sell your previous bags at a discount. Together with your team, you’ve created a stunning advertisement displaying the sale.

Now, you can link to your homepage and hope that your potential customer finds their way to the discounted bag. But you can also make the journey a bit more straightforward by creating a landing page for your sale.

You don’t have to send all of your traffic to your homepage. Because from there, your traffic can go all kinds of ways. If you’re advertising a sale for your product, you want people to specifically go to that sale page. Not to your blog to read about how you create your bags, get distracted, click an external link, and be gone.

How to design a good landing page?

Now that you understand the importance let’s look at how to design a good landing page. There are a few questions you should ask yourself to design a landing page successfully:

• What is the goal of the landing page? What does a visitor do upon reaching your landing page in an ideal world?
• What is the competition doing? - Are they doing something that leads to success, and if so, can you imitate their success with your landing page?
• Who is your audience? - The better you understand your audience, the more you can cater to their wants and needs.
• How did they get to your landing page? - If your audience comes from LinkedIn, you’ll need a different message than when they come from Pinterest, for example. If you want to go all out, you want a tailored landing page for each ad group. But that’s a massive operation, so start where you can.

Once you’ve established clear answers to these questions, you can start with the design of your landing page.

How to get a Wix landing page?

There is a vast world of options to design a landing page. So, does Wix have landing pages? Absolutely.

Wix is one of the most popular website builders on the market, and superb design is what it’s known for. With a vast library of landing page templates, Wix is an excellent place to find a design for all your needs.

The best part? They are fully customizable to support effective landing page design, so there’s no need to stick to the original design of your Wix landing page template.

Here’s how to create a landing page in Wix.

The best part? They are fully customizable to support effective landing page design, so there’s no need to stick to the original design of your Wix landing page template.

How to design a landing page with Wix

Building a landing page is extra simple with all Wix’s templates available. Follow these steps in the Wix Editor, and you have a landing page designed in no time:

1. Click Pages on the left side of the Editor.
2. Click + Add Page at the bottom of the panel.
3. Click Landing Page from the menu on the left.
4. Hover over your chosen page and click Add Page.
5. Type the name for the page in the field.
6. Click Done.
7. Click the Show More icon on the page in the list.
8. Click Settings.
9. Click the Layouts tab.
10. Select No Header & Footer.
11. (Optional) Make the landing page your site’s homepage:

• Click the Page Info tab.
• Click Set next to Make this your homepage?

Want a little more creative freedom? You can also use Wix’s free landing page builder. This allows you to drag and drop various elements onto your page without any coding experience.

Popular Wix landing page templates

Does Wix have landing pages? You bet! There are hundreds of Wix landing page templates, many of which are completely free!

So, to save you some time, we’re going to list a few of the most popular types of landing pages you can find on Wix.

Product landing page

We’ve already explained how a product landing page can tremendously boost your sales by providing a seamless user experience for the buyer. The best Wix landing pages for this type of use are usually the simplest ones.

A simple, clear-cut landing page such as the example below will allow your product to stand out. This is especially important if you’re selling physical products. Moreover, it’s pretty easy to edit this with your brand colors and ensure it fits your brand image. You may be promoting a brand-new product, but, ultimately, you want people to remember your brand.

Lead generation landing page

Getting people to share their contact details with you is a delicate task. On one hand, you need to give enough information to convince them your content is relevant/helpful. On the other, you mustn’t overwhelm them with details so they lose track of why they’re on your page.

This awesome Wix landing page is a perfect choice for a lead generation page. While it does have a very serious, corporate style, you could easily change things up by replacing the stock photos and videos with some original visuals. Black and white photos could work very well to create a more edgy, modern look.

Webinar landing page

A designated landing page is virtually a must for webinars and other off- and online events. You may not even require people to sign up, however, a separate landing page with all the necessary information will help to get people interested.

This is one of the best Wix landing pages for promoting webinars. It’s simple, modern, and easy to adapt to your needs. The trendy color scheme is particularly suitable for marketers, business coaches, and content creators.

Website coming soon

This is one of the most common types of landing page examples you’ll encounter on the web. When you’re about to launch a website, or even a single page, a “coming soon” page can greatly increase interest and boost your site’s performance once it’s live.

This awesome free Wix landing page is perfect for this type of use since it’s both simple and very effective. You can easily swap out the main image (although this one could work for several purposes). The dark blue color creates a sense of anticipation and drama, which is something you want with a website coming soon page.

About us landing page

This type of landing page is perhaps the one you can get the most creative with. When people land on your about us page, it’s likely they’re interested in learning more about your business. Unlike your homepage, this is a page where you can allow yourself to go into more detail and provide a more personal view of your business.

However, don’t forget that you should still focus on how you help your customers. An “about us” page should begin with your value proposition, and only then move to introduce your business and the people involved.

This is one of the best Wix landing pages to utilize for this purpose. The top of the page is reserved for writing your value proposition, while the rest of the page includes sections for introducing the team and customer testimonials. It’s extremely elegant, and the two-color scheme could work for virtually anyone.

Tips and tricks for creating the best Wix landing pages

With your landing page design playing a significant role in your advertisement campaign, it’s essential to do things right. Luckily, Wix simplifies the process for you.

Can you create landing pages in Wix? By now that much is obvious. But there’s much more to it than simply grabbing some free landing pages and publishing them online.

Here are a few tips that will help your pages perform better!

Consistency is key

A landing page should instantly show its audience that they’re in the right place. A simple way to achieve this is with consistent design.

A primarily red advertisement leading to a completely blue landing page will throw your audience off.

If your landing page has the same colors and typography as your advertisement, your audience will connect the dots. Make sure you have a solid visual identity and use it to your advantage.

Using the Wix landing page builder, you can pick out your own visual elements. But if you opt for a template, make sure that it aligns with the rest of your website’s pages.

Minimize the scroll

Your visitors should be greeted with all of your prominent information straight away. This means placing it ‘above the fold’, which is the part visible on the screen before visitors scroll down.

Your prominent information is most likely your logo, the CTA, the headline, and the visuals.

If you require more space to provide visitors with more information, make sure you direct them. You can do this by placing an arrow downwards or tying design elements together, showing that your page continues further down.

Zoom in on the offer

Instead of zooming in on your company, zoom in on the offer. People clicked for a reason, so now is not the right time to give your audience an extensive history of your company.

This overlaps with our tip to keep things consistent. If your CTA in your advertisement promises a 40% discount, your landing page should immediately show where and how to get the discount.

We’re not saying you shouldn’t show your brand on your landing page. But you should see your landing page as an extension of your brand, serving a separate and specific function.

Less is more

If there is one thing your landing page shouldn’t do, it is to provide an overload of information. As previously discussed, this goes for the length of your page. But it’s also applicable to the text and the offer.

Focus on one product or service, and that’s it. Make your copy concise, and make every visual element on the page focused on the main topic.

A cluttered design can lose you conversions. Your visitors will get distracted or frustrated, causing them to leave the page.

Flawless design

The page design should be flawless, with a capital F. It helps if you know a thing or two about good design. Think of evident and straightforward navigation and non-obtrusive elements for landing page design. It isn’t the right place for pop-ups and autoplay videos.

These are the five characteristics of good design:

• It fulfills a purpose - In this case, the goal of your landing page.
• It’s easy to understand - Your landing page shouldn’t inspire any new questions.
• Aesthetically pleasing - All elements together should look easy on the eye.
• Audience appropriate - Make sure the design fits your audience.
• Original - Your company is unique, and your design should be too.

If you’re unsure about design, your best bet is to pick a landing design template from Wix. All the elements are already chosen for you, minimizing the risk of overcrowded design.

High-quality content

Yes, you should keep things short and simple on your landing page. But that doesn’t mean you shouldn’t go all out with rich, useful content. Use striking visuals as a reward to thank your visitors for clicking on your ad in the first place.

The basic principle of quality over quantity is what counts for landing page designs. High-quality visuals will keep your page interesting and engaging for your audience.

Wix has an extensive free media collection you are allowed to use on your landing page. Bear in mind that your competitor may use the same platform, so make sure you stay unique. Ultimately, it’s best to have a personal content library.

Hire a professional

Between your SEO strategy, brand identity, and all other responsibilities landing on your plate, be careful you’re not taking on too much. Creating a landing page requires specific skills and deserves undivided attention.

It’s easy to oversee certain aspects, especially if you’re not a designer yourself. You spent all this time getting your advertisement right; it would be a shame if your landing page throws a spanner in the works.

If there’s only one tip you’ll pick, it should be this one. Instead of spending valuable time and money on your landing page, hiring a professional designer to do the dirty work will take away all of your landing page design risks.

A lot of landing page professionals know their way around platforms like Wix. Hiring someone to create your landing page on Wix will ensure good design and an easy-to-use interface where you can remain in control.

Final thoughts

Creating a landing page isn’t something you should take lightly. They bridge the gap between a promise you made in your content and the follow-up.

With Wix, you can quickly get started on creating your landing page. But as you now know, there are many things to consider.

Establishing a clear goal for your landing page and researching your audience is one thing. But delving into the design without much prior knowledge is where things get tricky. You can use one of Wix’s many templates or the landing page builder to start from scratch. However, you will be at risk of an unoriginal design.

Instead of jumping into things, hire someone who knows what they’re doing. A professional designer can save you a lot of time and ensure a successful landing page. The results are higher conversion rates and happy customers.