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Tips and Tricks for the Best Landing Page Design With Wix

Tips and Tricks for the Best Landing Page Design With Wix

Web design
April 8, 2022
10 minutes

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Welcoming your audience on a beautiful landing page is a great move. You’ll instantly show what you want from them, why they need to take action, and how. But there’s only a tiny margin of error. One design slip-up, and your valued visitor will bounce. You better come prepared, which is why we wrote down tips for the best landing page design with Wix.

Wix is a free-to-use platform where you can create beautiful pages for your website. It looks straightforward. But with the importance of a landing page, this process deserves some extra thought and consideration.

This article will look at the meaning of landing page design and what makes it so important. After that, we’ll share a quick how-to, our tips and tricks, and examples of great landing pages for you to get inspired by. Let’s dive in!

What is landing page design?

There are two topics to unpack to answer the question: what is landing page design? First, let’s have a look at what a landing page is.

A landing page is a single page on your website where people ‘land’. For example, it’s the page people are led to after clicking a button in your advertisement. Or after scanning a QR code.

A landing page can be a completely different page from your homepage. But your homepage can also be your landing page. This completely depends on where you want to drive your traffic to.

A landing page can be a great asset if you advertise a specific service or product. Here’s a hypothetical scenario to show you. Imagine you are selling a product. A bag, for example. You’ve just launched a new collection, and so you want to sell your previous bags at a discount. Together with your team, you’ve created a stunning advertisement displaying the sale.

Now, you can link to your homepage and hope that your potential customer finds their way to the discounted bag. But you can also make the journey a bit more straightforward by creating a landing page for your sale.

You don’t have to send all of your traffic to your homepage. Because from there, your traffic can go all kinds of ways. If you’re advertising a sale for your product, you want people to specifically go to that sales page. Not to your blog to read about how you create your bags, get distracted, click an external link, and be gone.

The importance of landing page design

There is one thing worse than not having a landing page, which is having a poorly designed landing page. One that doesn’t instantly show what is expected of the visitor. Or, heaven forbid, one that leads to a broken link.

Design a landing page, and you’ll soon learn how much there is to consider. The design can make or break the success of your marketing campaign.

No matter how beautifully designed your advertisement is, it will lose much of its potential if the landing page design doesn’t follow suit.

How to design a good landing page?

Learn how to create a high-performing landing page with templates from the web

Download our landing page guide

Now that you understand the importance let’s look at how to design a good landing page. There are a few questions you should ask yourself to design a landing page successfully:

  • What is the goal of the landing page? What does a visitor do upon reaching your landing page in an ideal world?
  • What is the competition doing? - Are they doing something that leads to success, and if so, can you imitate their success with your landing page?
  • Who is your audience? - The better you understand your audience, the more you can cater to their wants and needs.
  • How did they get to your landing page? - If your audience comes from LinkedIn, you’ll need a different message than when they come from Pinterest, for example. If you want to go all out, you want a tailored landing page for each ad group. But that’s a massive operation, so start where you can.

Once you’ve established clear answers to these questions, you can start with the design of your landing page.

Wix landing page

There is a vast world of options to design a landing page. One of them is Wix, a free-to-use website builder with a straightforward way of working. The numerous Wix landing page templates make it quick and easy to create a landing page.

wix landing page creation 1.png

The best part? They are fully customizable to support effective landing page design, so there’s no need to stick to the original design of your Wix landing page template.

How to design a landing page with Wix

Building a landing page is extra simple with all Wix’s templates available. Follow these steps in the Wix Editor, and you have a landing page designed in no time:

  1. Click Pages on the left side of the Editor.
  2. Click + Add Page at the bottom of the panel.
  3. Click Landing Page from the menu on the left.
  4. Hover over your chosen page and click Add Page.
  5. Type the name for the page in the field.
  6. Click Done.
  7. Click the Show More icon on the page in the list.
  8. Click Settings.
  9. Click the Layouts tab.
  10. Select No Header & Footer.
  11. (Optional) Make the landing page your site’s homepage:
  • Click the Page Info tab.
  • Click Set next to Make this your homepage?

wix landing page creation 2.png

Want a little more creative freedom? You can also use Wix’s free landing page builder. This allows you to drag and drop various elements onto your page without any coding experience.

Learn how design can help you crush goals in SaaS business

Download our SaaS Design Guidebook

Wix landing page templates

Rather stick to one of the templates? Whether you’re announcing a new service or notifying your audience of a new event, let’s look at some of the templates Wix has on offer.

Webinar landing page

webinar landing page wix.png

This is a great template if you offer a digital service as a freelancer. It could be a webinar like the template suggests, but it could also be something like an e-book.

Headphones landing page

headphones landing page wix.png

This sleek-looking template is great if you want to advertise a high-end product. Opt for one specific product and design the whole page around it.

Bear in mind that this template’s design stands or falls with high-quality images of your product. This may not be the best option if you don’t have those yet.

Site coming soon

site coming soon wix.png

Are you revamping your website? There is no reason you shouldn’t entice your visitors with a design like this one.

This simple landing page layout will get your audience excited and allows them to stay in the loop about your launch.

Tips and tricks for the best landing page design with Wix

With your landing page design playing a significant role in your advertisement campaign, it’s essential to do things right. Luckily, Wix simplifies the process for you.

To start you off on the right foot, we have some tips and tricks for you that lead to a good landing page design.

Consistency is key

A landing page should instantly show its audience that they’re in the right place. A simple way to achieve this is with consistent design.

A primarily red advertisement leading to a completely blue landing page will throw your audience off.

If your landing page has the same colors and typography as your advertisement, your audience will connect the dots. Make sure you have a solid visual identity and use it to your advantage.

Using the Wix landing page builder, you can pick out your own visual elements. But if you opt for a template, make sure that it aligns with the rest of your website’s pages.

Minimize the scroll

Your visitors should be greeted with all of your prominent information straight away. This means placing it ‘above the fold’, which is the part visible on the screen before visitors scroll down.

Your prominent information is most likely your logo, the CTA, the headline, and the visuals.

If you require more space to provide visitors with more information, make sure you direct them. You can do this by placing an arrow downwards or tying design elements together, showing that your page continues further down.

Zoom in on the offer

Instead of zooming in on your company, zoom in on the offer. People clicked for a reason, so now is not the right time to give your audience an extensive history of your company.

This overlaps with our tip to keep things consistent. If your CTA in your advertisement promises a 40% discount, your landing page should immediately show where and how to get the discount.

We’re not saying you shouldn’t show your brand on your landing page. But you should see your landing page as an extension of your brand, serving a separate and specific function.

Less is more

If there is one thing your landing page shouldn’t do, it is to provide an overload of information. As previously discussed, this goes for the length of your page. But it’s also applicable to the text and the offer.

Focus on one product or service, and that’s it. Make your copy concise, and make every visual element on the page focused on the main topic.

A cluttered design can lose you conversions. Your visitors will get distracted or frustrated, causing them to leave the page.

Flawless design The page design should be flawless, with a capital F. It helps if you know a thing or two about good design. Think of evident and straightforward navigation and non-obtrusive elements for landing page design. It isn’t the right place for pop-ups and autoplay videos.

These are the five characteristics of good design:

  • It fulfills a purpose - In this case, the goal of your landing page.
  • It’s easy to understand - Your landing page shouldn’t inspire any new questions.
  • Aesthetically pleasing - All elements together should look easy on the eye.
  • Audience appropriate - Make sure the design fits your audience.
  • Original - Your company is unique, and so should your design be.

If you’re unsure about design, your best bet is to pick a landing design template from Wix. All the elements are already chosen for you, minimizing the risk of overcrowded design.

High-quality content

Yes, you should keep things short and simple on your landing page. But that doesn’t mean you shouldn’t go all out with rich, useful content. Use striking visuals as a reward to thank your visitors for clicking on your ad in the first place.

The basic principle of quality over quantity is what counts for landing page designs. High-quality visuals will keep your page interesting and engaging for your audience.

Wix has an extensive free media collection you are allowed to use on your landing page. Bear in mind that your competitor may use the same platform, so make sure you stay unique. Ultimately, it’s best to have a personal content library.

Hire a professional

Between your SEO strategy, brand identity, and all other responsibilities landing on your plate, be careful you’re not taking on too much. Creating a landing page requires specific skills and deserves undivided attention.

Find out how and where to outsource your graphic design needs

Download our guide to find a solution that suits your business

It’s easy to oversee certain aspects, especially if you’re not a designer yourself. You spent all this time getting your advertisement right; it would be a shame if your landing page throws a spanner in the works.

If there’s only one tip you’ll pick, it should be this one. Instead of spending valuable time and money on your landing page, hiring a professional designer to do the dirty work will take away all of your landing page design risks.

A lot of landing page professionals know their way around platforms like Wix. Hiring someone to create your landing page on Wix will ensure good design and an easy-to-use interface where you can remain in control.

Final thoughts

Creating a landing page isn’t something you should take lightly. They bridge the gap between a promise you made in your content and the follow-up.

With Wix, you can quickly get started on creating your landing page. But as you now know, there are many things to consider.

Establishing a clear goal for your landing page and researching your audience is one thing. But delving into the design without much prior knowledge is where things get tricky. You can use one of Wix’s many templates or the landing page builder to start from scratch. However, you will be at risk of an unoriginal design.

Instead of jumping into things, hire someone who knows what they’re doing. A professional designer can save you a lot of time and ensure a successful landing page. The results are higher conversion rates and happy customers.

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Guest Writer: Simone Timmers

April 8, 2022

Simone is a Dutch writer, currently living in Malawi. Whenever not stringing words together, or on her yoga mat, she is preferably exploring any off the beaten track she can find.