How to Get Affordable Landing Page Design

Whether it’s a seasonal campaign, a new product, or even an event - a great landing page can help you improve your online presence and reach your business goals. Discover why getting custom landing page design makes all the difference, and how to do it right.

TL;DR

Custom landing pages are always more effective than boring templates. But you don’t need ot hire landing page designers every time you need a new page. A graphic design subscription with ManyPixels allows you to get as many landing pages as you need, at a fixed price.

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What is a landing page?

Research shows that businesses with 30 to 41 landing pages generated 7 times more leads than those with only 1 to 5 landing pages. And it only goes up; companies with over 40 get 12 times more leads!

But, what is a landing page, anyway?

A landing page is a standalone page with a single purpose, created specifically for an advertising campaign and focusing on conversion. Typically, a landing page is a static page. A static page is a page that is made up of “static” content. It will look the same to every visitor, and only changes its appearance when the content is manually changed.

Many people confuse landing pages with home pages. The difference is that a landing page usually has a single focus/goal (e.g., promoting a new product, gathering leads. In contrast, a homepage gives visitors a general idea about your products and services, brand, values, etc.

So, while most businesses have only one homepage (on their main website), landing pages can be created for different purposes and marketing campaigns. Instead of opting for one, it’s go big or go home.

Tips for creating custom landing pages

Before we look at some of the ways to get affordable landing pages, let’s go over some general design tips to create high-converting landing pages. 

1. Consider different types of landing pages

A dedicated landing page should have a single focus. Additionally, it works best if you have multiple landing pages. Luckily, website landing pages can come in all forms.

Here are some examples that might spark ideas for your business:

• Downloads - An effective way to offer your downloads is through a landing page. It can be anything from an SaaS app, an ebook, or a whitepaper. This is one of the most common ways to capture leads.
• Membership - If you offer a community-based service, creating a dedicated page for people to sign up is a good idea. 
• Newsletter signup - Newsletter signup is another great lead generation landing page. If you put a lot of time and effort into your content, you should ensure it's helping you gain qualified leads.
• Online course enrollment - Offer your courses through specific landing pages to target your audience and boost enrollments.
• Event registration - Hosting an event? Allow people to register their attendance through a dedicated landing page with a registration form.
• Quizzes:  from discovering what type of bread you are, to something more useful like what kind of leader are you, quizzes can provide entertainment, but also valuable insight which makes them a particularly popular lead magnet landing page.

2. Focus on the buyer’s journey

Rather than instantly hitting your visitors with a “purchase now” button, consider where your potential customer is in their buyer’s journey. Maybe they’re just browsing, in which case, they’ll find pushy sales offers a turn-off.

Below is a landing page concept Salesforce created, which offers a range of demos you get access to when you sign up.

3. Cater to personas

Different people are visiting your website for different reasons. Rather than bombarding them with everything you have to offer, cater to individual needs through various landing pages. If you’re creating pages for different campaigns, you should also consider where they are in your marketing funnel - are they just learning about your business or are they ready to buy?

This landing page from Airbnb is a great example. It’s aimed at people interested in renting out their homes, rather than those looking for a place to stay. Along with a simple, striking CTA the page also provides an estimate of what you can earn based on your space. It also features people who rent out their properties, which provides social proof. 

Since the company is so well-known, there is no need to explain in detail about how it all works. Instead, this information helps to move leads down the marketing funnel and get them to convert.

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4. Localize content

If there is one way to catch someone’s attention, it’s by localizing content. Your target audience may be diverse, but they all have one thing they identify with: their location.

Below is an example of a landing page that is localized. The copywriter could have gone with “We help you find the way home.” Still, by adding Charlottesville into the mix, you immediately have a catered offer that attracts the attention of people in Charlottesville.

However, this doesn’t just have an impact on your target audience. Search engines often promote localized content as most relevant, which can help your pages rank better. ou should Google analytics to ensure your pages are using the correct keywords.

Other ways to localize content are by making them language-specific or by using imagery from a particular city or area.

5. Use your competitors

Competitors are a necessary evil in business, but they can also show you which costly mistakes to avoid.

Some may argue that these types of pages are an unethical dig at the competition and therefore avoid them at all costs. But that means you leave it up to your competitor to control the narrative.

Sendinblue created a competitor landing page for their biggest competition Mailchimp. This clear page compares their offers and states why potential customers could benefit from theirs.

6. Utilize striking design

Custom landing page design isn’t just good - it should also be user friendly, and guide users towards the desired action. 

Here are a few golden landing page design tips to guide you:

• Keep copy concise: Landing pages urge people to take action. So, any copy you use should help that purpose rather than give unnecessary background information. The shorter the copy, the better!
• Put key information above the fold: This means placing all the most relevant information in a single frame so people don’t have to scroll down. Of course, you can add more valuable input below the fold. Still, to grab attention, the first information they see should communicate the purpose and value proposition.
• Personalize CTA buttons: The CTA button is the pinnacle of a landing page. If you’ve done everything to convince people to click, make sure the design of the button follows suit. Use appropriate colors (preferably bold, but you can also use contrast to your advantage), fonts (legible), and personalized copy.

7. Optimize for mobile

There’s no way a landing page can perform well, if it’s not optimized for mobile devices.

Here’s an example from Mahabis. The hero section image on the mobile version of the website is quite different from the desktop one. It allows mobile users to see the product in full-view.

 It also puts five CTA buttons in a single view. Ordinarily, confusing visitors with too many calls to action isn’t a great idea. However, in this case it works perfectly as the CTA wording is simple and straightforward, so users can take prompt action.

How much do landing pages cost?

The cost of a landing page can vary widely depending on a variety of factors, including the complexity of the design, the features and functionality you require, and the experience and location of the web designer or developer you hire. 

As a rough estimate, a basic landing page might cost a few hundred dollars, while a more complex, custom-designed landing page with advanced features could cost several thousand dollars or more.

Here are some factors that can influence the cost of a landing page:

• Design complexity: Simple landing pages with minimal design elements will generally cost less than complex, custom-designed pages with intricate graphics and animations.
• Functionality: If your landing page requires interactive elements, such as forms, e-commerce integration, or other custom features, it will likely cost more to develop.
• Content creation: Creating the content for your landing page, including text, images, and videos, can also impact the cost. You may need to hire a copywriter, photographer, or videographer.
• Responsive design: If you want your landing page to be optimized for various devices and screen sizes, this may add to the cost.
• SEO and marketing integration: Implementing search engine optimization (SEO) and integrating with marketing tools, such as email marketing or analytics software, can increase costs.
• Testing and optimization: Ongoing testing and optimization to improve the landing page's performance may incur additional costs.
• Platform or tool: Some website building tools offer templates for creating landing pages which can cut costs significantly. Moreover, some opage builders have free plans or trials, so you could possibly create a page completely free. Still, purchasing custom domains always costs a certain amount.
• Web designer/developer's experience: The experience and expertise of the person or agency you hire will also influence the cost. More experienced professionals often charge higher rates.‍
• Geographic location: The cost of web design and development services can vary greatly based on the region or country. In some areas, the cost of living is higher, which may result in higher fees for services.

How to get affordable landing pages

We’ve already said that landing pages are critical to your digital marketing efforts. But what’s the best way to get affordable landing pages design. Here are 3 options to consider.

DIY design (affordable landing page builders)

There are countless free drag-and-drop builders online that you could use to build a landing page. 

• Unbounce: Very conversion-focused, with AI “Smart Traffic” that sends visitors to the variant most likely to convert. Pricing starts at about $99/mo for the Launch plan
• Instapage: Built for high-performance campaigns; offers real-time collaboration, heatmaps, and ad-to-page personalization. Its entry plan is $199/mo (or ~$149/mo if you pay annually).
• Leadpages: Very beginner-friendly, with a grid-based editor and unlimited traffic even on lower plans. Starts at $37/mo (annual billing).
• Landingi: Lots of templates (400+), smart reusable sections, and built-in A/B testing. Has a free tier; paid plans start around $24–$29/mo depending on billing.
• ClickFunnels: More than just landing pages: built for full sales funnels, upsells, memberships, and checkout. Their “Startup” plan is $97/mo (or $81/mo with annual billing); the Pro plan goes up to $297/mo.
• Webflow: Ideal for design flexibility and clean, production-ready code; good for people with some design knowledge.. Their “Basic” site plan is $14/mo (annually).

You don’t need any design knowledge to actually create working landing pages. However, understanding the basic principles of graphic design can help you make sure your landing pages aren’t just visually appealing, but also effective. 

So, if this isn’t something you’re familiar with, you might want to consider hiring landing page designers. 

Hire a freelancer

If it’s just landing pages you’re after, and you don’t require any other design, hiring a freelancer may be worth it. With platforms on which freelancers offer their services, such as Upwork and Fiverr, a freelancer specialized in designing a landing page is a simple search away.

On average, a freelance graphic designer charges $25 per hour. This makes it a viable option if you have a one-off project like the design of multiple landing pages.

You may not want to hire a freelancer if you don’t have the time to manage the process or if you need regular design coming your way. With the latter, a freelancer can quickly become expensive. So, if you want really affordable landing pages, we suggest you consider the following option.

Subscription-based unlimited design

With subscription-based unlimited design, you pay a flat monthly fee for unlimited design requests and revisions.

It’s the perfect way to get affordable landing pages for every purpose. Plus, you don’t waste any of your time on DIY design that ultimately fails to convert leads into customers. 

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Best of all, the service gives you so much more than just landing page design. These companies typically have a vast scope of service that includes web design, logos, marketing design, infographics, illustrations, and much more!

Get custom landing pages for just $599 a month!

If you want to avoid the hassle of designing your own landing pages, but are still mindful of your budget, we’ve got a solution for you.

ManyPixels offers design subscriptions starting at just $599!

Our team has lots of experience helping fast-paced design and development agencies get quality landing pages fast. 

We are a web dev shop and use manypixels for all of our website design. If you prepare a good brief, you get awesome results. They can work in Figma which is great for us. - Jaouad L.

Of course, with our resident branding experts, we can also create custom landing pages for any small business looking for data-driven designs that resonate with their target audience. 

ManyPixels offers 4 flexible pricing options. So, whether you just need occasional help or an inexpensive alternative to hiring landing page designers, we’ve got a solution for you.