How to Get Affordable Customized Landing Pages
When it comes to landing pages, more is more and design matters. How do you get stunning landing pages without investing your life savings? Let’s find out!
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Custom landing pages can skyrocket conversion. Want in on the success? This is how to get high-performing landing pages without investing your life savings.
With the rise of digital advertising, it’s estimated the average American is exposed to 4,000 to 10,000 ads a day, which leads to 82% of ads being ignored. Ouch. So, if you still succeed in getting people to click on your ads, there’s nothing worse than having them leave your web page without converting.
How can you prevent this? By creating landing pages that help conversions.
So, what is a landing page, anyway?
A landing page is a standalone page with a single purpose, created specifically for an advertising campaign and focusing on conversion. Typically, a landing page is a static page. A static page is a page that is made up of “static” content. It will look the same to every visitor, and only changes its appearance when the content is manually changed.
Many people confuse landing pages with home pages. The difference is that a landing page usually has a single focus/goal (e.g., promoting a new product). In contrast, a homepage gives visitors a general idea about your products and services, brand, values, etc.
So, while most businesses have only one homepage (on their main website), landing pages can be created for different purposes and marketing campaigns. Instead of opting for one, it’s go big or go home. Research shows that businesses with 30 to 41 landing pages generated 7 times more leads than those with only 1 to 5 landing pages. And it only goes up; companies with over 40 get 12 times more leads!
However, web design is one of the more expensive types of graphic design. So how can you get multiple quality landing pages without breaking the bank?
One way is to design them yourself. But for that, you need to know what a dedicated landing page should look like.
Tips for creating custom landing pages
With the benefits of landing pages freshly imprinted in your mind, let’s go over a few tips to set you off on the right foot.
1. Consider different types of landing pages
A dedicated landing page should have a single focus. Additionally, it works best if you have multiple landing pages. Luckily, website landing pages can come in all forms.
Here are some examples that might spark ideas for your business:
- Downloads - An effective way to offer your downloads is through a landing page. It can be anywhere from an app, an e-book, or a whitepaper.
- Membership - If you offer a community-based service, creating a dedicated page for people to sign up is a good idea.
- Newsletter signup - The same goes for a newsletter. Bonus points if you offer people who sign up an incentive like a discount code.
- Online course enrollment - Offer your courses through specific landing pages to target your audience and boost enrollments.
- Event registration - Hosting an event? Allow people to register their attendance through a dedicated landing page.
- Quizzes: from discovering what type of bread you are, to something more useful like what kind of leader are you, quizzes can provide entertainment, but also valuable insight which makes them a particularly popular lead magnet landing page.
2. Focus on the buyer’s journey
Rather than instantly hitting your visitors with a “purchase now” button, consider where your potential customer is in their buyer’s journey. Maybe they’re just browsing, in which case, they’ll find pushy sales offers a turn-off.
Below is a landing page concept Salesforce created, which offers a range of demos you get access to when you sign up.
3. Cater to personas
Different people are visiting your website for different reasons. Rather than bombarding them with everything you have to offer, cater to individual needs through various landing pages.
Like Airbnb did with the landing page below, aimed directly at people interested in renting out their space.
If you scroll down on their page, it will give you an estimate of what you can earn based on the space you have available. It’s personal since it shows actual people who rent out their properties, and it’s a simple yet striking design.
4. Localize content
If there is one way to catch someone’s attention, it’s by localizing content. Your target audience may be diverse, but they all have one thing they identify with: their location.
Below is an example of a landing page that is localized. The copywriter could have gone with “We help you find the way home.” Still, by adding Charlottesville into the mix, you immediately have a catered offer that attracts the attention of people in Charlottesville.
Other ways to localize content are by making them language-specific or by using imagery from a particular city or area.
5. Use your competitors
Another nifty trick is to use your competitors. Competitors are a necessary evil in business, but they can also show you which costly mistakes to avoid.
Some may argue that these types of pages are an unethical dig at the competition and therefore avoid them at all costs. But that means you leave it up to your competitor to control the narrative.
Sendinblue created a competitor landing page for their biggest competition Mailchimp. This clear page compares their offers and states why potential customers could benefit from theirs.
Yes, I know what you’re thinking. It’s easier said than done!
However, even if you’re not a designer, creating professional-looking landing pages is possible. It will just require a bit more time and effort. Here are a few golden landing page design tips to guide you:
- Use a landing page builder: Whether it’s Instapage, Wix, or another landing page builder of your choice, these platforms will help you ensure designs are optimized for your intended use. You can also access hundreds of fantastic templates, although you should always customize them to suit your brand.
- Keep copy concise: Landing pages urge people to take action. So, any copy you use should help that purpose rather than give unnecessary background information. The shorter the copy, the better!
- Put key information above the fold: This means placing all the most relevant information in a single frame so people don’t have to scroll down. Of course, you can add more valuable input below the fold. Still, to grab attention, the first information they see should communicate the purpose and value proposition.
- Personalize CTA buttons: The CTA button is the pinnacle of a landing page. If you’ve done everything to convince people to click, make sure the design of the button follows suit. Use appropriate colors (preferably bold, but you can also use contrast to your advantage), fonts (legible), and personalized copy.
How to get affordable landing pages
You need multiple landing pages, all with striking designs. The business-savvy mind already hears alarm bells; this will cost. Considering that a landing page will set you back $1000 to $1500 on average if you hire a design agency, how on earth do you get customized landing pages for less? There are a few options; let’s go over them.
DIY design (landing page builders)
There are countless free drag-and-drop builders online that you could use to create a landing page. An example is the one from Mailchimp. Of course, this is only a good option if you know a bit about design. Remember that a design slip-up can cost you.
The advantage of doing it yourself is that it will cost you nearly nothing, just your valuable time, which can be a con, especially if you already have a lot on your plate. Another con is the possibilities of the platform restricting your design.
If you have a bit of budget to spare, you can use a platform like Unbounce to create your landing pages. You’ll pay a monthly fee which is a bit higher than most platforms (starting from $90), but this allows you to get a bit more creative than most free landing page builders.
Naturally, there is a happy medium. A more affordable and user-friendly option is ConvertKit. This marketing hub helps you grow your audience and sell your products, with one of its tools being a landing page builder. It’s specifically focused on creators, so whether you’re an author, musician, or vlogger, this could be a great option.
Hire a freelancer
If it’s just landing pages you’re after, and you don’t require any other design, hiring a freelancer may be worth it. With platforms on which freelancers offer their services, such as Upwork and Fiverr, a freelancer specialized in designing a landing page is a simple search away.
On average, a freelance graphic designer charges $25 per hour. This makes it a viable option if you have a one-off project like the design of multiple landing pages.
You may not want to hire a freelancer if you don’t have the time to manage the process or if you need regular design coming your way. With the latter, a freelancer can quickly become expensive.
Subscription-based unlimited design
Especially if you’re a small business or just starting out, you need to compete with big companies that have access to equally big advertising budgets. You learned the importance of customized landing pages with striking design and that more is more. In this case, subscribing to an unlimited design company is a logical next step.
With subscription-based unlimited design, you pay a flat monthly fee. For this fee, you can often request as many designs as you can think of. Some services even throw in unlimited revisions, guaranteeing you the design you’ve always dreamt of.
It’s the perfect way to get a lot of design without breaking the bank. Plus, you don’t waste any of your time on DIY design that ultimately fails to convert leads into customers.
One of those subscription-based unlimited design companies is us, ManyPixels. We offer three different plans, depending on your needs.
Here at ManyPixels, we work with a daily output system. This means our Operations team and your designer will look at the requests in your queue each working day and decide what should be delivered for the day.
Design is a creative process, but to give our clients a rough estimate of what they can expect, we divided graphic design services into daily outputs. The first draft of a landing page is considered one output.
This means that you could submit a request for a landing page today and already have a design to look at after a single business day.
The best part? You’ll only pay an affordable fee, which remains the same, no matter how many requests you put in.
If you’re ready to reap the benefits of affordable customized landing page design, pick your plan here!
Simone is a writer, dividing her time between native Netherlands and 'home away from home' Malawi. Whenever not stringing words together, she's either on her yoga mat or exploring any off the beaten track she can find.