25 Best Landing Pages You Can Learn From

Learning how to create the best landing page takes considerable research and skill. But one of the best ways to understand why some pages work better than others, is to look at examples of the best landing pages. In this article you’ll find 25 awesome examples, with key takeaways.

A landing page can include a single web form, or all the details and sections you’d normally find on a website homepage. That’s because landing pages are essentially pages created to prompt users to take a specific action. Whether that action is completing a form, watching a video, or something else  will of course affect the design of a landing page.

Complex landing pages usually have a common structure and follow some landing page best practices. However, in reality different landing page designs bring something else to the table, and can serve as a valuable lesson for anyone looking to create their own.

So, here are some of the best landing pages sorted into different categories for easy browsing.

Homepages (click-through landing pages)

These landing pages provide information about a product or service and entice visitors to click through to another page, such as a pricing page or a registration page, to complete a transaction.

Oftentimes, they are indeed the company homepage. So, here are some of the best examples!

Intercom

Intercom’s landing page doesn’t follow the standard landing page structure: value proposition, features, pricing, social proof, and CTA. Instead, there are several sections that each focus on a specific feature/benefit.

What’s great about it?

The best thing about this landing page are big and bold value propositions. The main value proposition is also animated, which helps to drive the point home. But in each section, you’ll see a different convincing reason how Intercom can help.

Hubspot

Since it’s also one of the best landing page builders, it makes sense Hubspot would have a killer homepage/landing page.

What’s great about it?

As you might know, Hubspot is a powerful marketing automation software. There’s an array of tools and features (some free and others paid), which could be pretty difficult to describe in just one landing page. Nevertheless, the information architecture of this page is what helps it stand out. The most vital information is easily grouped together (different solutions, benefits and basic CTAs, demo and start for free). So, it’s pretty easy to decide where you want to go from there.

Conversion Lab

Another one of the best landing page builders, with a great landing page? No surprises here!

What’s great about it?

Whether it’s a YouTube thumbnail, or an Instagram post - people respond to brands that take a more personal approach. Using the CEO’s photo is a great way to instantly build rapport with your audience on a landing page. Remember, you don’t often have a lot of time, so it’s vital to grab your audience’s attention straight away.

Woolx

How about we give the SaaS industry a break, and take a look at what the good old clothing and apparel guys are doing? Woolx is a clothing brand that uses Australian merino wool for breathable, quality clothes.

What’s great about it?

Aside from the value proposition, this brand does a great job of promoting current offers. After all, this is what a landing page is all about! Aside from the main sale you can see, there’s also a fun popup that appears on this page. By choosing one of three sheep, you can unlock additional discounts.

Decriminalize Poverty

Here’s a wonderful example of a click-through landing page. The point of this one is to get users to scroll down to the end, and share valuable information.

What’s great about it?

This is one of the best landing pages you can find online for one very simple, yet incredibly complex factor: stunning website design. From custom illustrations, to micro animations and playful fonts, there’s nothing ordinary about this website. And ultimately, this serves the landing page’s purpose - the fun gimmicks invite people to keep scrolling through, and learn about this important social issues.

Sign up/login landing pages

They can be simple or quite intricate, sign up or login landing pages are present in almost every type of website or business nowadays.

Of course, the most important element for this type of page is the web form. However, a great form alone doesn’t guarantee conversion. Learn what are some landing page best practices for this type of page, with these kickass examples!

Uber

It goes without saying that the best landing pages for signing up/logging in are simple. However, that doesn’t mean boring is your only option. Just take a look at what Uber’s done!

Technically, there are two awesome aspects to this simple page. Easy segmentation of the type of user is a great way to avoid confusion, but also clutter your website design. The slinky illustrations which are perfectly on-brand add that touch of visual interest which makes for a better user experience.

Medium

Want simplicity that has the user in mind? Medium hits the nail on the head with this sign up landing page. The variety of sign in options really makes it enticing to register with yet another website.

LinkedIn

I’m a sucker for beautiful sign up landing pages, which is why I’m happy to sign in and out of my LinkedIn account whenever needed (and not just to stalk exes).

There’s nothing I dislike about this landing page: minimal form details, easy options (“sign in” or “join now”), beautiful illustration and heaps of white space that allows the landing page to breat

Mangools

So many sign up landing pages are dead-simple: white background and a login form. But don’t forget that even this page is meant to help you strengthen your brand identity.

Mangools has a fairly simple page, but with a couple of details that help it stand out. For one, the company logo is included at the top of the page, which is a very smart choice. They also use the same, beautiful gradient background as on other pages on their site, which helps to create a powerful brand image.

Netflix

Here comes a landing page most of us probably know well (“Hey, mum what’s your Netflix login, again?).

Jokes aside, Netflix really demonstrates one of the most essential landing page best practices. It gives people an idea of what the action will result in. In this case, it’s an array of original shows and movies you can’t find anywhere else.

Coming soon landing pages

This might not be the first thing you search for when looking for the best landing pages, but it’s certainly a type of landing page you shouldn’t overlook. Did you know that 63% of users won’t return to a website after just one bad experience?

If your website is under construction and the only thing that pops us is a “this website cannot be reached” default page, you can’t expect prospective customers to come back once you’re (back) in business.

Here are some of the beautiful landing pages announcing a new website or product that will become available soon.

Arche Travel

If you think coming soon landing pages are strictly informative, this example will convince you otherwise! The gorgeous coming soon page for this travel agency really inspires wanderlust and makes you want to sign up and book that dreamy Greek vacation as soon as possible!

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Lab Petite

The best landing pages for announcing a new website inspire a sense of excitement. This one does it really well using powerful copy and a countdown until the launch. The addition of social media links is also pretty useful for this type of page, as it help you stay connected with prospective customers.

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SeedProd

This landing page example can teach a simple, yet vital lesson: good design matters. A page that looks good can inspire trust and show that you take your business seriously. Another takeaway from this example is that choosing the right CTA button color and copy is quite important. Instead of the usual “sign up”, the call to action “notify me’ works much better here. Also, the muted green blends well with the rest of the page, but still provides enough contrast to prompt action.

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Duolingo

Not that anyone needs more notifications from Duolingo - but this kind of landing page could just get you tempted!

The best thing about this page is the progress bar which tells you what stage the new product is at. It’s a great way to get visitors excited about something, and also incentivize them to sign up for notifications.

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Stopwatch

Creating a great value proposition on your coming soon page is almost as important as the copy used on your homepage. This example really brings the point home, also with great use of color. Red is often used for alerts and notifications, but a slightly more muted shade like this one can help with preventing the design coming across as “aggressive”

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App download landing pages

Pzizz

This really great landing page shows the power of simplicity. Although the rest of it is packed with social proof and different features, the beginning of the page works extremely well alone. Simple value proposition, great design (the logo is beautifully animated by the way), and download options - that’s literally all you need!

Slowly

This creative app gives you the opportunity to meet pen pals, and creates the experience of writing and receiving letters digitally. The download page is beautifully designed, in a bright, casual style that fits the idea of the app.

Tangerine

I’m pretty skeptical of self-care apps, but I have to say Tangerine’s landing page uses storytelling really well to illustrate how useful this page can be. Instead of the usual tired phrases like “be the best version of yourself”, Tangerine provides simple guidelines on how to use the app to improve your lifestyle. It also helps that the color scheme is beautiful and soothing.

Evo Car Share

You don’t find loads of app download pages with people in them. This one does, however, and besides that it’s got a really good flow, which will keep you scrolling through the entire page. Remember, it’s great to have people download your app with just one look at your value proposition. Still, you should make sure that the landing page is giving them the full picture.

Bright Lock

What are the best landing pages for apps? I’d say minimalistic. At the end of the day, people aren’t on this page because they want to spend heaps of time learning about an app - the goal is to get them to use it.

This futuristic app that turns your phone into a set of keys has a pretty basic landing page in terms of design. However, it includes all the necessary data, such as security and privacy information that you’d want to know before downloading. Remember to consider your audience - a mindfulness app page works great with playful illustrations, but you might not want the same approach with a banking or security app.