5 Landing Pages That Will Reduce Your Bounce Rate in 2021

Want to reduce the bounce rate of your landing page? Here you will read about 5 landing page examples designed to reduce your bounce rate. You will also learn about the characteristics of a converting landing page and the landing page best practices.

It might be difficult for marketers and website developers to create great landing pages. You'll need to come up with catchy headlines together with intriguing textual and visual content. All the elements on a landing page have a direct effect on its conversion rate. And, no one likes to waste time and resources on a landing page that does not convert.

This is where web design and graphic design can enhance your marketing strategy. Here in this article, we will show you how to create efficient landing pages that will help you reduce your bounce rate and increase conversions.

What is a landing page?

A landing page is a web page that links your platform and your website. You can use landing pages to encourage people to take certain actions in response to a marketing campaign for your e-commerce business. So, a landing page may be a necessary part of your conversion funnel through which your generated leads convert. Knowing the importance of a landing page, you should make it unique and engaging.

You can either employ your team of website developers to create your landing page or use custom website designs such as Wix landing pages.

What makes a landing page effective?

Let’s get to know some basic principles for creating high-converting landing pages:

• Use a clear value statement to let visitors know what your page is all about.
• Do your best for a great UI/UX design.
• Match your main headline to the CTA that brought your visitor to the page.
• To increase trust, include social proof and customer reviews or testimonials.
• Concentrate the entire page on a single offer with only one main CTA.
• Use a layout for your CTA that is conversion-focused.
• Do some A/B testing to make sure everything works properly.

What is a bounce rate?

The percentage of visitors who depart your site quickly after arriving is known as the bounce rate. These visitors are so reluctant that they do not see any other pages of your website. To calculate your bounce rate, just do a bit of math:

Total number of one-page visitors / Total number of website visitors = Bounce Rate

Check your bounce rate with the results below:

• 80%+ is very bad
• 70 – 80% is poor
• 50 – 70% is average
• 30 – 50% is excellent
• 20% or below is likely a tracking error that you should solve

What are the characteristics of a converting landing page?

Let’s look at some of the components that comprise a converting landing page:

• A captivating photo
• Simple and clear headline
• Block of text
• CTA button or phrase

The photo that you choose for your landing page has to be high-resolution and, more importantly, relevant to the textual content. Your text should not make the leads overwhelmed to buy or take an action on the page. Instead, it has to be informative and useful.

What are landing page best practices?

Landing pages can be different regarding the purpose for which you are using them. However, here are the landing page best practices that can help you reduce your bounce rate and increase your conversion rate:

• Make sure your content is short and to the point. You just want them to take action and you should do it with some sentences only.
• Include a call to action and a strong visual focus. The visual focus should lead the user's eye to the CTA, encouraging them to take action.
• Add personal video content, customer reviews, testimonials, or social proof to gain trust and make your visitors stay longer.
• Consider visual effects such as different colors, deleting and rearranging items, etc.
• Make sure all the buttons work efficiently.

When your landing page is effective, you can easily scale your website traffic and increase your revenue.

Landing page examples designed to reduce your bounce rate in 2021

Now, let’s see some landing page examples that are proven to be converting so that they have a quite low bounce rate.

1. Netflix

Netflix’s landing page is all about simplicity and minimalism. The message is short and clear, the CTA is easy to notice in its famous Netflix red color and the cover photo is familiar to anyone who has watched at least two Netflix programs.

While our instinct tells us that the red color is a sign of caution for the danger, Netflix has used it perfectly for its CTA button. The reason is that this red color has brought a reputation to Netflix and no one recognizes it as a danger sign when they are on Netflix’s landing page.

2. Uber

Uber's landing page is straightforward, with only the elements required to encourage driver sign-ups. The headline takes up about 20% of the landing page, making it the first thing you see when you arrive at the landing page. The page is dominated by type and image, which take up 75% of the area and detract from the length of the form.

3. Apple

The way that Apple’s landing page interacts with the user is extremely ingenious (just like Apple’s products!). The user is initially shown with a complete menu, message, and call to action. But that is not all that the visitor can see on Apple’s landing page. If they scroll down, they no longer can see that same content. Instead, they can see the content of the website.

The CTA button is so perfect and neat that it really gives you the feeling that you are on Apple’s landing page where everything is luxurious and smart.

4. Shopify

Shopify's landing page is simple again. Let’s learn a lesson here: your landing page has to be simple if you want less bounce rate and more conversion rate.

The user-friendly headline on Shopify’s landing page is only a few words long. The textual content is accompanied by simple bullets rather than paragraphs. There is only one field you need to fill out before you get started which is satisfying to the laziest leads.

5. Airbnb

Airbnb offers some appealing customization to help convert tourists into hosts: an estimated weekly average earnings prediction based on your location. You can fill in more details about your potential accommodations in the forms to get a more personalized estimate.

Again, this landing page design is simple and visually attractive. Most of the spaces are covered by a high-quality relevant photo which makes the landing page engaging. Moreover, the large and clear heading together with the easy-to-find CTA help easier conversions and less bounce rate for Airbnb.

Conclusion

As a website developer or marketer, you need to keep your landing page design simple and minimal if you want to reduce your bounce rate and increase your conversions, sale, and revenue. The examples above can give you a clue about how your landing page should be. You can get inspired by them and start designing your landing page. Wishing you the best of luck!