How to Get Affordable Customized Landing Pages

Custom landing pages can skyrocket conversion. Want in on the success? This is how to get high-performing landing pages without investing your life savings.

With the rise of digital advertising, it’s estimated the average American is exposed to 4,000 to 10,000 ads a day. No wonder this abundance of information presented narrows our collective attention span.

Humans collectively get better and better at filtering stimuli, directing our awareness only at what we consider relevant. Put two and two together, and it becomes evident that the only way to grab the attention of potential customers is by showing them appropriate information.

If there is one way to do this, it’s by creating landing pages. Let’s dive into the nitty-gritty and see how you can elevate your business through landing pages.

Before we get ahead of ourselves, let’s establish an answer to the question, “what is a landing page?”

What is a landing page?

A landing page is a standalone page with a single purpose, created specifically for an advertising campaign and focusing on conversion. Typically, a landing page is a static page. A static page is a page that is made up of “static” content. It will look the same to every visitor, and only changes its appearance when the content is manually changed.

Landing pages are only successful when you’ve done your research. You should know all about your brand and audience. If you’re not there yet, don’t worry. Take a step back and focus on your market research first with these 5 steps.

Once you have a clear vision of your brand, your competition, and your audience, it’s time to start reaping the benefits of landing pages.

Landing pages vs. home pages

Before we continue, let’s debunk the widespread belief that a landing page and a homepage are always the same. A homepage can only be considered a landing page when your homepage is a static page with a single goal.

Is it ever, though? Most likely, your homepage has links to social media, a contact form, and an option to purchase or find more information. A dedicated landing page should only have one aim. Let’s look at examples to show the difference.

The above landing page created by one of ManyPixels’ designers has a clear focus: to sign up and get early access. To emphasize the aim, it’s a static page without other call-to-action buttons, and the navigational menu is left out.

Now let’s look at a homepage and compare.

Above you see another design by one of ManyPixels’ own, showing a homepage. It has multiple call-to-action buttons, informational content, a navigational menu, and social media icons at the bottom. This page serves a variety of purposes. Therefore, it isn’t considered a dedicated landing page.

The importance of a dedicated page

Statistics at the beginning of this article gave a sneak peek into the importance of dedicated landing pages. Our attention span is short, so we only engage with information we deem relevant. A landing page is a way to display exactly what a potential customer is looking for, handing them relevant information on a silver platter.

Benefits

Of course, you need more than just the attention of your potential customers. Let’s look at other benefits of a dedicated landing page:

• Gain valuable insights - A landing page can give you countless insights into your audience. You can measure specific offers, test various designs and see where your audience is coming from and for.
• Add context to your offer - What exactly is it you’re offering, and why is it the best? A landing page gives you the space to show off.
• Make a solid first impression - If someone first clicks on an ad of yours, your landing page holds the power to leave a lasting impression (especially if the page shows professional design).

More is more

There is one important side note when it comes to landing pages, which is: more is more.

Instead of opting for one, it’s go big or go home. Research shows that businesses with 30 to 41 landing pages generated 7 times more leads than those with only 1 to 5 landing pages. And it only goes up; companies with over 40 get 12 times more leads!

Tips for creating custom landing pages

With the benefits of landing pages freshly imprinted in your mind, let’s go over a few tips to set you off on the right foot.

1. Consider different types of landing pages

A dedicated landing page should have a single focus. Additionally, it works best if you have multiple landing pages. Luckily, website landing pages can come in all forms.

Here are some examples that might spark ideas for your business:

• Downloads - An effective way to offer your downloads is through a landing page. It can be anywhere from an app, an e-book, or a whitepaper.
• Membership - If you offer a community-based service, creating a dedicated page for people to sign up is a good idea.
• Newsletter signup - The same goes for a newsletter. Bonus points if you offer people who sign up an incentive like a discount code.
• Online course enrollment - Offer your courses through specific landing pages to target your audience and boost enrollments.
• Event registration - Hosting an event? Allow people to register their attendance through a dedicated landing page.

2. Focus on the buyer’s journey

Rather than instantly hitting your visitors with a “purchase now” button, consider where your potential customer is in their buyer’s journey. Maybe they’re just browsing, in which case, they’ll find pushy sales offers a turn-off.

Below is a landing page concept Salesforce created, which offers a range of demos you get access to when you sign up.

3. Cater to personas

Different people are visiting your website for different reasons. Rather than bombarding them with everything you have to offer, cater to individual needs through various landing pages.

Like Airbnb did with the landing page below, aimed directly at people interested in renting out their space.

If you scroll down on their page, it will give you an estimate of what you can earn based on the space you have available. It’s personal since it shows actual people who rent out their properties, and it’s a simple yet striking design.

4. Localize content

If there is one way to catch someone’s attention, it’s by localizing content. Your target audience may be diverse, but they all have one thing they identify with: their location.

Below is an example of a landing page that is localized. The copywriter could have gone with “We help you find the way home.” Still, by adding Charlottesville into the mix, you immediately have a catered offer that attracts the attention of people in Charlottesville.

Other ways to localize content are by making them language-specific or by using imagery from a particular city or area.

5. Use your competitors

Another nifty trick is to use your competitors. Competitors are a necessary evil in business, but they can also show you which costly mistakes to avoid.

Some may argue that these types of pages are an unethical dig at the competition and therefore avoid them at all costs. But that means you leave it up to your competitor to control the narrative.

Sure, these pages can be tricky. It’s crucial you know your value and stay honest about it. But when done right, it’s a great tool to cater to people comparing your offer to your competitors’.

Sendinblue created a competitor landing page for their biggest competition Mailchimp. This clear page compares their offers and states why potential customers could benefit from theirs.

Design matters

You can have 30 landing pages with a dedicated aim, but if one thing isn’t in order, your efforts will be in vain. That one thing? Design!

Without a stunning design on the landing page, visitors will increase your bounce rate instead of conversion rate.

Landing page design that doesn’t look consistent with the ad that made people click in the first place. One that loads extremely slow due to poor web design. Or even worse, one with so many call-to-actions leads to a confused or frustrated visitor.

An example of bad landing page design via Just in Mind

All of these design slip-ups can contribute to a failure of a landing page.

How to get affordable landing pages

You need multiple landing pages, all with striking designs. The business-savvy mind already hears alarm bells; this will cost. Considering that a landing page will set you back $1000 to $1500 on average if you hire a design agency, how on earth do you get customized landing pages for less? There are a few options; let’s go over them.

DIY design

There are countless free drag-and-drop builders online that you could use to create a landing page. An example is the one from Mailchimp. Of course, this is only a good option if you know a bit about design. Remember that a design slip-up can cost you.

The advantage of doing it yourself is that it will cost you nearly nothing, just your valuable time, which can be a con, especially if you already have a lot on your plate. Another con is the possibilities of the platform restricting your design.

If you have a bit of budget to spare, you can use a platform like Unbounce to create your landing pages. You’ll pay a monthly fee which is a bit higher than most platforms (starting from $90), but this allows you to get a bit more creative than most free landing page builders.

Naturally, there is a happy medium. A more affordable and user-friendly option is ConvertKit. This marketing hub helps you grow your audience and sell your products, with one of its tools being a landing page builder. It’s specifically focused on creators, so whether you’re an author, musician, or vlogger, this could be a great option.

If you have the time, tackling landing pages yourself is one of the most affordable options. Bear in mind that you do have to consider stepping into a designer’s shoes. Brushing up your design knowledge is a must; remember how a design slip-up can put all of your efforts in vain?

Hire a freelancer

If it’s just landing pages you’re after, and you don’t require any other design, hiring a freelancer may be worth it. With platforms on which freelancers offer their services, such as Upwork and Fiverr, a freelancer specialized in designing a landing page is a simple search away.

On average, a freelance graphic designer charges $25 per hour. This makes it a viable option if you have a one-off project like the design of multiple landing pages.

Make sure you have a clear design brief and know how to vet a designer before you dive into hiring a freelancer to collaborate with.

You may not want to hire a freelancer if you don’t have the time to manage the process or if you need regular design coming your way. With the latter, a freelancer can quickly become expensive.

Subscription-based unlimited design

Especially if you’re a small business or just starting out, you need to compete with big companies that have access to equally big advertising budgets. You learned the importance of customized landing pages with striking design and that more is more. In this case, subscribing to an unlimited design company is a logical next step.

With subscription-based unlimited design, you pay a flat monthly fee. For this fee, you can often request as many designs as you can think of. Some services even throw in unlimited revisions, guaranteeing you the design you’ve always dreamt of.

It’s the perfect way to get a lot of design without breaking the bank. Plus, you don’t waste any of your time on DIY design that ultimately fails to convert leads into customers.

ManyPixels

One of those subscription-based unlimited design companies is us, ManyPixels. We offer three different plans, depending on your needs.

Here at ManyPixels, we work with a daily output system. This means our Operations team and your designer will look at the requests in your queue each working day and decide what should be delivered for the day.

Design is a creative process, but to give our clients a rough estimate of what they can expect, we divided graphic design services into daily outputs. The first draft of a landing page is considered one output.

This means that you could submit a request for a landing page today and already have a design to look at after a single business day.

The best part? You’ll only pay an affordable fee, which remains the same, no matter how many requests you put in.

If you’re ready to reap the benefits of affordable customized landing page design, pick your plan here!