Everything You Need to Know about Unbounce

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The Ultimate Guide to Unbounce

A Beginner's Guide to Unbounce

Web design
May 4, 2021
6 minutes


If you are a digital marketer creating landing pages should be part of your skillset. Here is everything you need to know about publishing your first page on Unbounce.

If you work in digital marketing, by now you know that one of the essential skills you have to master is lead generation. Collecting emails and information from potential prospects is the core of email marketing campaigns and creating custom audiences on Facebook. And this is the area where most businesses have a real struggle.

Setting up a landing page, optimizing it, and connecting it with third-party platforms was a pain point of most businesses. This was mainly due to the fact that the entire process required technical skills or a developer. That was until services like Leadpages, Site123, Unbounce, and Instapage appeared and made the whole process more straightforward and intuitive.

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What is Unbounce?

Unbounce is an online platform that helps its users create and publish practical and beautiful landing pages quickly and easily. Like many similar platforms, this is a drag and drop page builder with an intuitive user interface and plenty of customization options.

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Whether you have previous experience or starting to learn, you’d be able to create and publish a fully functioning page quickly. I want to say in a matter of minutes, but it’s usually more than that. Once you manage to create the first couple of pages, the entire process will go quicker.

Pricing and signup

Signing up to the platform is quick and simple. You can sign up quickly with your Gmail account, or you can create an account on your own. Unbounce offers a 14 day free trial of their service no matter which plan you select. At the moment, they offer four options Launch, Optimize, Accelerate and Scale, with the price starting from 80 dollars per month. If you decide to pay for an entire year you get an additional discount.

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The main features such as the number of clients, number of published pages, unlimited popups, and sticky bars are the same for all of the plans. Once you look at the number of conversions and unique visitors, things start to differ considerably. The cheapest option gives you only 500 conversions and 20,000 unique visitors per month. In comparison, the Scale plan offers 3,000 conversions and 50,000 unique visitors.

The first steps

Once you sign up, select your pricing plan and verify your email, you’ll get to the home screen. My suggestion is to take two minutes and look at the demo video because it will help you quickly find the most important options on this platform. Unbounce has a well-organized help section with technical documentation and tutorials for the platform. With these resources, you’ll be able to get a full grasp of the platform quickly.

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You can see three buttons at the top right corner. You can upload an already made Unbounce page, download your leads in a CSV format, and create a new page. Once you click the “Create New” button, your adventure with Unbounce will start officially. All necessary steps are numbered from 1 to 3, so you could navigate a rather busy interface with ease.

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  1. Pick a content type. In the first step, you determine the content you plan to create. You can choose between landing pages, popups, sticky bars, and AMP (only available on some of the plans).
  2. Choose a template. Here you can select a template that you’ll be using for your projects. The selection is not that large. You have 101 themes available, which are grouped in not-so-intuitive categories.
  3. Chose a name. Once you’ve selected the template you will use, you should name the project and click on “Start with this template.”

Unbounce page builder interface

Once you have completed all the steps, you will see the Unbounce page builder. You can see tools for customizing your page elements such as background image, text, forms, buttons, and so on on the left side. At first, the number of options might be overwhelming. Still, if you hover with your cursor over the tools, you will see its name and instruction on how to add it to your page.

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Once you select some element on the page to edit, you’ll see its properties in the right sidebar. Here you can change text, adjust the font size, change color, add or remove a link, modify formatting, etc. All of the options are pretty self-explanatory, and with time, you’ll learn keyboard shortcuts for most of them.

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Once you are happy with your work and checked how it looks on mobile, you can click the blue “Save” button and get redirected to a new dashboard. Here you’ll be able to adjust the URL to your landing page, create A/B test versions, and perform integration with third-party software like Mailchimp.

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Once everything is set, you can click “Publish” in the top right corner. And with this, you’ve successfully created your landing page with Unbounce.

Pros and cons for using Unbounce

The main reason people decide to use Unbounce or similar platforms is the ability to create landing pages quickly. The page builder is among the best you’ll find in this category. It gives you a robust set of options to customize almost every detail on your page. The templates are easy to use. If you are creative and know how to combine images, text, and colors, you will quickly create landing pages that capture potential prospects.

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All plans give you an unlimited number of clients, number of published pages, number of popups and sticky bars, SSL encryption, etc. The most significant limitations are the number of conversions per month, which is capped at 500 for the cheapest plan, and the number of unique visitors limited to 20,000. So if you plan on doing a large-scale lead generation campaigns, this platform might be too expensive if you have a limited marketing budget.

Unbounce also offers platform integration with HubSpot, Zoho CRM, WordPress, Marketo, Salesforce, and MailChimp.

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Is Unbounce the right choice for you?

If you have the budget, then Unbounce is worthy of at least trying it out. It gives you a very powerful page builder, a high level of security, and excellent integration with other platforms. There are different page builders that you can try out and see which one works best for you. However, this is not a magic tool which means that you’ll have to write the copy on the landing pages on your own. You’ll have to constantly monitor the results and experiment until you find a formula that works for you.

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Djordje (3).png

Djordje Djordjevic

May 4, 2021

Diplomat by education, marketer by profession. Currently living between Berlin and Skopje, still deciding where to settle permanently. Ghostwriter that is slowly crossing back into the land of the living writers. Always reading two books at the same time and follows at least 15 TV series. Used to dream about changing the world, now just patiently waits for the next Marvel movie.