How to Get Affordable Customized Landing Pages

Custom landing pages can skyrocket conversion. Want in on the success? This is how to get high-performing landing pages without investing your life savings.

So, what is a landing page, anyway?

A landing page is a standalone page with a single purpose, created specifically for an advertising campaign and focusing on conversion. Typically, a landing page is a static page. A static page is a page that is made up of “static” content. It will look the same to every visitor, and only changes its appearance when the content is manually changed.

Many people confuse landing pages with home pages. The difference is that a landing page usually has a single focus/goal (e.g., promoting a new product, gathering leads. In contrast, a homepage gives visitors a general idea about your products and services, brand, values, etc.

So, while most businesses have only one homepage (on their main website), landing pages can be created for different purposes and marketing campaigns. Instead of opting for one, it’s go big or go home. Research shows that businesses with 30 to 41 landing pages generated 7 times more leads than those with only 1 to 5 landing pages. And it only goes up; companies with over 40 get 12 times more leads!

However, web design is one of the more expensive types of graphic design. So how can you get multiple affordable landing page designs?  

One way is to design them yourself. But for that, you need to know what a dedicated landing page should look like.

Tips for creating custom landing pages

Before we look at some of the ways to get affordable landing pages, let’s go over some general design tips to create high-converting landing pages. 

1. Consider different types of landing pages

A dedicated landing page should have a single focus. Additionally, it works best if you have multiple landing pages. Luckily, website landing pages can come in all forms.

Here are some examples that might spark ideas for your business:

• Downloads - An effective way to offer your downloads is through a landing page. It can be anywhere from an app, an ebook, or a whitepaper. This is one of the most common ways to capture leads.
• Membership - If you offer a community-based service, creating a dedicated page for people to sign up is a good idea. 
• Newsletter signup - Newsletter signup is another great lead generation landing page. If you put a lot of time and effort into your content, you should ensure it's helping you gain qualified leads.
• Online course enrollment - Offer your courses through specific landing pages to target your audience and boost enrollments.
• Event registration - Hosting an event? Allow people to register their attendance through a dedicated landing page with a registration form.
• Quizzes:  from discovering what type of bread you are, to something more useful like what kind of leader are you, quizzes can provide entertainment, but also valuable insight which makes them a particularly popular lead magnet landing page.

2. Focus on the buyer’s journey

Rather than instantly hitting your visitors with a “purchase now” button, consider where your potential customer is in their buyer’s journey. Maybe they’re just browsing, in which case, they’ll find pushy sales offers a turn-off.

Below is a landing page concept Salesforce created, which offers a range of demos you get access to when you sign up.

3. Cater to personas

Different people are visiting your website for different reasons. Rather than bombarding them with everything you have to offer, cater to individual needs through various landing pages. If you’re creating pages for different campaigns, you should also consider where they are in your marketing funnel - are they just learning about your business or are they ready to buy?

This landing page from Airbnb is a great example. It’s aimed at people interested in renting out their homes, rather than those looking for a place to stay. Along with a simple, striking CTA the page also provides an estimate of what you can earn based on your space. It also features people who rent out their properties, which provides social proof. 

Since the company is so well-known, there is no need to explain in detail about how it all works. Instead, this information helps to move leads down the marketing funnel and get them to convert.

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4. Localize content

If there is one way to catch someone’s attention, it’s by localizing content. Your target audience may be diverse, but they all have one thing they identify with: their location.

Below is an example of a landing page that is localized. The copywriter could have gone with “We help you find the way home.” Still, by adding Charlottesville into the mix, you immediately have a catered offer that attracts the attention of people in Charlottesville. However, this doesn’t just have an impact on your target audience. Search engines often promote localized content as most relevant, which can help your pages rank better.

Other ways to localize content are by making them language-specific or by using imagery from a particular city or area.

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5. Use your competitors

Another nifty trick to create good landing pages is to use your competitors. Competitors are a necessary evil in business, but they can also show you which costly mistakes to avoid.

Some may argue that these types of pages are an unethical dig at the competition and therefore avoid them at all costs. But that means you leave it up to your competitor to control the narrative.

Sendinblue created a competitor landing page for their biggest competition Mailchimp. This clear page compares their offers and states why potential customers could benefit from theirs.

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6. Utilize striking design

Yes, I know what you’re thinking. It’s easier said than done!

However, even if you’re not a designer, creating professional-looking affordable landing page design is possible. It will just require a bit more time and effort. Here are a few golden landing page design tips to guide you:

• Use a landing page builder: Whether it’s Instapage, Wix, or another affordable landing page builder of your choice, these platforms will help you ensure designs are optimized for your intended use. You can also access hundreds of fantastic landing page templates, although you should always customize them to suit your brand.
• Keep copy concise: Landing pages urge people to take action. So, any copy you use should help that purpose rather than give unnecessary background information. The shorter the copy, the better!
• Put key information above the fold: This means placing all the most relevant information in a single frame so people don’t have to scroll down. Of course, you can add more valuable input below the fold. Still, to grab attention, the first information they see should communicate the purpose and value proposition.
• Personalize CTA buttons: The CTA button is the pinnacle of a landing page. If you’ve done everything to convince people to click, make sure the design of the button follows suit. Use appropriate colors (preferably bold, but you can also use contrast to your advantage), fonts (legible), and personalized copy.

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7. Optimize for mobile

There’s no way a landing page can perform well, if it’s not optimized for mobile devices.

Here’s an example from Mahabis. The hero section image on the mobile version of the website is quite different from the desktop one. It allows mobile users to see the product in full-view.

 It also puts five CTA buttons in a single view. Ordinarily, confusing visitors with too many calls to action isn’t a great idea. However, in this case it works perfectly as the CTA wording is simple and straightforward, so users can take prompt action.

How much do landing pages cost?

The cost of a landing page can vary widely depending on a variety of factors, including the complexity of the design, the features and functionality you require, and the experience and location of the web designer or developer you hire. 

As a rough estimate, a basic landing page might cost a few hundred dollars, while a more complex, custom-designed landing page with advanced features could cost several thousand dollars or more. It's essential to communicate your requirements clearly with the web designer or developer you choose to get an accurate quote for your specific project. It's also a good idea to obtain quotes from multiple providers to compare costs and ensure you're getting a fair price for the services you need.

Here are some factors that can influence the cost of a landing page:

• Design complexity: Simple landing pages with minimal design elements will generally cost less than complex, custom-designed pages with intricate graphics and animations.
• Functionality: If your landing page requires interactive elements, such as forms, e-commerce integration, or other custom features, it will likely cost more to develop.
• Content creation: Creating the content for your landing page, including text, images, and videos, can also impact the cost. You may need to hire a copywriter, photographer, or videographer.
• Responsive design: If you want your landing page to be optimized for various devices and screen sizes, this may add to the cost.
• SEO and marketing integration: Implementing search engine optimization (SEO) and integrating with marketing tools, such as email marketing or analytics software, can increase costs.
• Testing and optimization: Ongoing testing and optimization to improve the landing page's performance may incur additional costs.
• Platform or tool: Some website building tools offer templates for creating landing pages which can cut costs significantly. Moreover, some opage builders have free plans or trials, so you could possibly create a page completely free. Still, purchasing custom domains always costs a certain amount.
• Web designer/developer's experience: The experience and expertise of the person or agency you hire will also influence the cost. More experienced professionals often charge higher rates.

Geographic location: The cost of web design and development services can vary greatly based on the region or country. In some areas, the cost of living is higher, which may result in higher fees for services.

How to get affordable landing pages

You need multiple landing pages, all with striking designs. The business-savvy mind already hears alarm bells; this will cost. Considering that a landing page will set you back $1000 to $1500 on average if you hire a design agency, how on earth do you get customized landing pages for less? There are a few options; let’s go over them.

DIY design (affordable landing page builders)

There are countless free drag-and-drop builders online that you could use to build a landing page. One example is Mailchimp. Of course, this is only a good option if you know a bit about design. Remember that a design slip-up can cost you. 

The advantage of doing it yourself is that it will cost you nearly nothing, just your valuable time, which can be a con, especially if you already have a lot on your plate. Another con is the possibilities of the platform restricting your design. 

If you have a bit of budget to spare, you can use an affordable landing page builder like Unbounce to create your landing pages. You’ll pay a monthly fee which is a bit higher than most platforms (starting from $90), but this allows you to get a bit more creative than most free landing page builders. 

Naturally, there is always a happy medium. A more affordable and user-friendly option is ConvertKit. This marketing hub helps you grow your audience and sell your products, with one of its tools being a landing page builder. It’s specifically focused on creators, so whether you’re an author, musician, or vlogger, this could be a great option. 

These are just a couple of examples, but there are many more affordable landing page builders you can learn about in our list of the most popular web design software.

Hire a freelancer

If it’s just landing pages you’re after, and you don’t require any other design, hiring a freelancer may be worth it. With platforms on which freelancers offer their services, such as Upwork and Fiverr, a freelancer specialized in designing a landing page is a simple search away.

On average, a freelance graphic designer charges $25 per hour. This makes it a viable option if you have a one-off project like the design of multiple landing pages.

You may not want to hire a freelancer if you don’t have the time to manage the process or if you need regular design coming your way. With the latter, a freelancer can quickly become expensive. So, if you want really affordable landing pages, we suggest you consider the following option.

Subscription-based unlimited design

Especially if you’re a small business or just starting out, you need to compete with big companies that have access to equally big advertising budgets and the best landing pages out there. You learned the importance of customized landing pages with striking design and that more is more. In this case, subscribing to an unlimited design company is a logical next step.

With subscription-based unlimited design, you pay a flat monthly fee. For this fee, you can often request as many designs as you can think of. Some services even throw in unlimited revisions, guaranteeing you the design you’ve always dreamt of.

It’s the perfect way to get affordable landing pages for every purpose. Plus, you don’t waste any of your time on DIY design that ultimately fails to convert leads into customers.

ManyPixels

One of those subscription-based unlimited design companies is us, ManyPixels. We offer three different plans, depending on your needs.

Here at ManyPixels, we work with a daily output system. This means our Operations team and your designer will look at the requests in your queue each working day and decide what should be delivered for the day.

Design is a creative process, but to give our clients a rough estimate of what they can expect, we divided graphic design services into daily outputs. The first draft of a landing page is considered one output.

This means that you could submit a request for a landing page today and already have a design to look at after a single business day.

The best part? You’ll only pay an affordable fee, which remains the same no matter how many requests you put in. Whether it’s landing pages, social media posts, banner ads, or custom illustrations - we’ve got you covered

If you’re ready to reap the benefits of custom and affordable landing page design, pick your plan here!